Report Scope:
The scope of this study includes market information on virtual and augmented reality technologies and their key segments, including components, technologies, sectors and regions. It includes overall VR and AR device revenue, including software.
By component, the virtual and augmented reality technologies market is segmented into hardware and software. The technology segment is bifurcated by fully-immersive, non-immersive, semi-immersive and distributed for VR; and mobile-based, wearable, vision and spatial for AR. Based on sector, the market is segmented into healthcare, gaming, education, military, industrial training, engineering and others. Finally, by region, the market is segmented into North America, Europe, Asia-Pacific and Rest of World (ROW). Revenue forecasts from 2018 to 2023 are given for all of the above-mentioned segments in the virtual and augmented technologies market with estimated values derived from solution providers’ total revenue.
The report also includes a discussion of the major players across each regional market. Further, it explains the major drivers, restraints/challenges and opportunities of the market. The report concludes with a special focus on patents and the vendor landscape which includes detailed profiles of the major vendors in the global virtual and augmented reality technologies market. Some of the companies profiled in the report include Microsoft, Alphabet Inc. (Google), Sony Corp, HTC, Oculus, Daqri, Vuzix, Eon Reality and Osterhout Design Group. The report also focuses on the major drivers, restraints and opportunities that affect the market and the supplier landscape. The research estimates the global virtual and augmented reality market in 2017 and 2018 and includes forecasts for 2023.
The Report Includes:
- 47 data tables and 30 additional tables
- An industry analysis of the global markets and technologies for the virtual and augmented reality (VR and AR)
- Analyses of global market trends with data from 2017, estimates for 2018, and projections of compound annual growth rates (CAGRs) through 2023
- Quantification of the VR and AR market by various segments such as technology types, applications, components and geographical regions
- Discussion covering current and future trends and analysis on a basis of various competitive technologies
- Emphasis on the major drivers, restraints, and opportunities that affect the global VR/AR market and supplier landscape
- A relevant patent analysis
- Examination of vendor landscape and profiles of major market players within the industry, including 7D Vision, Apple, Inc., DAQRI, HTC Corp., Microsoft Corp., Nvidia Corp., Qualcomm, Inc., and Sony Corp.
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Table of Contents
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Executive Summary
Virtual reality (VR) is a computer-generated environment created through the combination of hardware and software and allowing users to interact with an artificial 3D landscape using a head-mounted display and input tracking devices. With the use of a range of systems such as headsets, gloves and computer technology, VR is implemented by stimulating the user’s senses.
Augmented reality (AR) technologies are enhanced versions of reality. Views of physical real-world environments are augmented with superimposed computer-generated sensory inputs such as sound, video, graphics or GPS data. VR replaces the real world with the simulated one while AR is traditionally in real-time and in context with environmental elements.
The growth of the VR and AR technologies market is driven by the decreasing cost of hardware and the increasing use of head-mounted displays systems in gaming, healthcare, education and other applications, resulting in increasing consumer awareness and a greater selection of content. The boost in the usage of smartphones and development of computer graphic systems is expected to play a significant role in growing the market.
However, factors such as weak VR content, technological barriers and challenges, lack of VR familiarity and over-pricing are some of the major hurdles for the VR and AR market on its road to mass adoption in the consumer and enterprise space.
The global market for virtual and augmented reality technologies has been segmented based on component, technology, sector and geography. Based on components, the market has been classified into hardware and software. Based on technology, the VR market has been segmented into immersive, non-immersive, semi-immersive and distributed VR technologies and the AR market has been segmented into mobile-based, wearable, vision and spatial. Based on sectors, this report has segmented the market into healthcare, gaming, education, military, industrial training and engineering, and Others.
On the basis of geography, the market has been segmented into North America, Europe, Asia-Pacific and ROW.
North America accounts for the largest share of the global VR market, followed by Europe and the Asia- Pacific region. Key market participants include Microsoft, Alphabet (Google), Sony, HTC, Oculus, Vuzix, Daqri, Eon Reality and Osterhout Design Group (ODG).
Companies Mentioned
- 7D Vision
- Alphabet, Inc. (Google)
- Apple, Inc.
- Christie Digital Systems Usa, Inc.
- Cinoptics
- Daqri, Llc
- Dpvr (Shanghai Lexiang Technology Co., Ltd.)
- Emagin Corp.
- Eon Reality, Inc.
- Gravity Jack
- HTC Corp.
- Huawei Culture Co., Ltd.
- Jaunt
- Magic Leap Inc.
- Marxent Labs, Llc
- Merge Labs, Inc.
- Meta Company
- Microsoft Corp.
- Nintendo Co., Ltd.
- Nvidia Corp.
- Octagon Studio Ltd.
- Oculus Vr, Llc (Facebook)
- Osterhout Design Group (Odg)
- Pico Technology Ltd.
- Qualcomm, Inc.
- Samsung Electronics Co., Ltd.
- Sony Corp.
- Tpcast
- Unity Technologies
- Virtalis Ltd.
- Vuzix Corp.
- Worldviz
- Zeiss Group
