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Projecting 3G in Emerging Markets
Vital Wave Consulting, April 2008, Pages: 9
The spread of third-generation (3G), high-bandwidth networks opens the $1.7-trillion telecommunications industry to a range of new software, service, hardware and content providers. IT heavyweights like Microsoft, Google, and Yahoo! perceive that their software and services will be delivered increasingly through mobile devices and networks. For these relatively new entrants to the telecommunications industry, understanding the current and future state of 3G in high-growth emerging markets is crucial to successful business development. Misinterpretation of 3G forecasts could lead companies to over- or underestimate the market by 10, 50 or even 100 million subscribers, which could result in faulty business planning and the misallocation of resources, costing companies millions, or even billions, of dollars.
This report is a primer for those new to the telecommunications industry. It provides a simple, straightforward explanation of all generations of mobile technologies and how they differ in terms of technology, spectrum, market share, bandwidth, and available services. It applies that understanding to dispel three common misconceptions about 3G. The report tackles the evolution of mobile telephony and competing technologies and explains the implications of 3G networks, services and handsets for IT business managers.
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