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Movie Rental Industry Drives Home Entertainment Market

AM Mind Power Solutions, Oct 2009, Pages: 44


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This report covers the Worldwide Movie Rental market with a detailed description of the United States and European Markets. This industry is divided between traditional/physical movie rental and digital movie rental wherein each segment consists of sub-segments. The report talks about each segment and market share with a focus on VHS and DVD rental. Koisk rental is another segment of the report which refers to an opportunity for the industry to grow further.

Products Covered:

- DVD,
- VOD,
- Digital rental,
- Kiosk rental

The home entertainment industry especially United States was affected from the recession, although the home entertainment industry did show some resilience with consumer spending on rentals and purchase of DVD and Blu-ray Disc falling a relatively moderate 5.7%.

In addition, consumers spent US$~ million on digital rentals and purchases of films and TV shows over the Internet. Although consumer spending on DVD rentals at bricks-and-mortar stores, kiosks and online was flat at US$~ billion, rental transactions inched up 1.8%.

Physical movie rental market is again sub divided between In-store, vending and By-mail rental market. Digital movie rental market is a combination of cable video-on-demand, digital VOD and subscription VOD. By-mail rental market is also growing continuously but in 2008 growth rate is expected to be slow. By-mail rental also caters to a large part of the physical movie rental market. In-store rental market is a leader among all the physical movie rental market segments but in 2007 it has declined and the trend of downfall is expected to continue in 2008.

Consumer spending on the rental and purchase of video cassettes and DVDs in Europe reached US$14.57 billion. Operator profitability is expected to rely heavily on the sale and rental of DVDs and games. Consumer spending through DVD rental vending machines is currently dwarfed by traditional over-the-counter rental (kiosks accounted for just two per cent of total DVD rental spending in the US in 2007).

The report covers Worldwide Movie Rental market with a detailed description of United States and European Markets. This industry is divided between traditional/physical movie rental and digital movie rental wherein each segment consists of sub-segments. Report talked about each segment and market share with a focus on VHS and DVD rental. Kiosk rental is another segment of the report which refers to an opportunity for the industry to grow further.


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