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Wealth Management in Brazil 2009
Datamonitor, Aug 2009, Pages: 44
Brazil has never been an easy market for international wealth managers, and in the last 12 months it has become even tougher. Private banks need to appreciate the challenges that this market presents and understand where the strategic opportunities lie. This report provides this information, drawing on research and interviews and incorporating data from the Global Wealth Model.
Scope of this research:
- Sizes, segments and forecasts the number of affluent individuals across 10 liquid asset bands from USD50k
- Primary research among domestic wealth managers provides insight into HNWs and the private banking market
- Utilizes the proprietary Wealth Management Opportunity Index to score the attractiveness of the market
Research and analysis highlights:
- Brazilians are very exposed to their domestic stock market because of their large equity and mutual fund holdings. In the years leading up to 2008, this positioning served them well, but last year crashing markets caused a dramatic contraction in the number of affluents in the country, reducing them by 55%.
- In the wake of the market's falls, there was a rise in demand for more defensive products among Brazil's high net worths (HNWs), but at heart they remain risk loving individuals who favor fairly simple asset allocations. The country's HNWs are becoming more demanding of their wealth management service.
- For international players, the onshore wealth management market in Brazil is difficult to penetrate and hard to compete in. Success requires a well-developed proposition, real points of differentiation and an intelligent plan for client acquisition. Service quality and excellent client information are two points of possible differentiation.
Key reasons to purchase this research:
- Understand Brazilian HNWs' attitudes and investment behaviour, and reasons for choosing/leaving their wealth service.
- Gain insight into the competitive characteristics of the Brazil wealth management market, and learn the factors for success.
- See how the Brazil wealth management market scores against the Opportunity Index.
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