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Video Market Monitor: India
Screen Digest, Sep 2009, Pages: 15
Local economic expansion encouraged triple and double digit growth in the Indian video business 2005-2007, but this slowed in 2008 and spending on video software is expected to contract in 2009. This is despite a rapid and ongoing shift towards DVD hardware from VCD, which will in turn stimulate demand for DVD software.
The result of extensive research by Screen Digest analysts into the Indian video sector, this report reflects comprehensive feedback from a wide range of studio and local sources and offers invaluable insights into this difficult-to-quantify market. As well as a detailed assessment of the current status and future potential of each format (DVD, Blu-ray Disc and VCD) the report contains a unique analysis of the market by content category – International (US and world cinema titles), Local (Bollywood and other local language product) and Budget (the sub-$1 releases from Moser Baer and its competitors that transformed the Indian video market almost overnight in 2007).
Combining data from Screen Digest's Video Intelligence service with detailed analyst commentary, this report examines recent trends in and assesses the outlook for hardware, software, video distribution and the retail environment in India.
Highlights:
- The world's tenth largest market in terms of the number of DVD households in 2008, India ranked only 27th for spending on legitimate video software
- India's video business has always been dominated by local product, but US studios have been gradually expanding their market share, which represented about 16% of consumer spending on video in 2008
- The market infrastructure underwent a fundamental change in 2007 with the emergence of vast numbers of local titles on both DVD and VCD at very low prices
- A recent resurgence in piracy has increased levels to over 90 per cent, but the industry is cautiously optimistic about the potential impact of new laws and enforcement strategies
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