Aiming for a Ubiquitous Presence: Google's Strategy for the G1 and Its Impact on the Mobile Industry
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Oct 2008, Pages: 11
On September 23, 2008, Google, together with Taiwanese HTC and the mobile operator T-Mobile, launched the G1 Dream phone in New York. This marked the official entry of Google into the Smartphone market, and the G1 is expected to accelerate changes in the mobile communications industry. Many vendors have started to strengthen promotions of their own advantages, so as to guard against consumers' expectations of the Google G1. With the unveiling of the G1 phone, Google has made a major step forward in its mobile Internet roadmap. The major point of interest is whether Google will be able to copy its success in the search engine business to the mobile terminal product field. This report will explore the potential impact of the G1 on the overall industry.
