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The 2009 Entertainment, Media & Advertising Market Research Handbook
Richard K. Miller & Associates, Oct 2008, Pages: 190
Now in its 10th edition, the handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic planning and market development. You will find it an indispensable tool in dealing with the dramatic changes which are now taking place in the media and advertising fields.
As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field.
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