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Virtual Worlds: the Internet of Avatars (Q4 08)
Parks Associates, Oct 2008, Pages: 127
Virtual Worlds: the Internet of Avatars defines the 3D virtual world value chain and key business models, profiles leading companies, examines industry and consumer trends, forecasts market growth, and offers recommendations to large media companies, technology companies, consumer brands, marketers, and enterprises.
“Without appealing content and applications, virtual worlds are nothing but empty shopping malls,” Yuanzhe (Michael) Cai said. “In order to reach mass-market consumers, the industry needs to move beyond its obsession with user-generated content and infuse their worlds with professional content and engaging activities.”
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