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Digital Photo Frames in China: User-Generated Photos Play at Home
In-Stat/MDR, May 2008, Pages: 26
An increasing number of vendors are entering China’s digital photo frame (DPF) market. As more players participate, the value chain has become more complete. The value chain includes chipset providers, solution vendors, brand vendors, distribution channels, and users.
Digital photo frames are used to showcase digital photos with detail and clarity. Photos are generally downloaded from digital cameras, camera phones, and digital camcorders. Frames are sold in two markets: home and enterprise. In this report, the author focuses on home use.
The author’s analysis of usage patterns indicates that there are three demographics in China that are the most likely end-users of digital photo frames. Based on our analysis of the market opportunity and usage scenarios, we have concluded that, in China, DPFs are primarily regarded as a device for the display of user-generated photos for the home.
For future development trends, the author believes Wi-Fi 802.11g and Bluetooth will be the key interfaces used to access content; that encoders and decoders will support all types of video; and that 2G–3G storage will become the mainstream by 2010.
In this report, we present our analysis of market drivers and barriers and provide a forecast of shipments from 2008 through 2012.
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