Multiscreen Video Security: Conditional Access and DRM Protect TV Everywhere Content
Multimedia Research Group (MRG, Inc), February 2013, Pages: 86
Pay-TV operators have risen to the challenge of OTT video by extending the delivery of content to a variety of consumer electronics devices including connected TVs, smartphones, tablets, and more. This report covers the methods used to protect content as it moves outside the set-top box. Forecasts for conditional access and DRM are included, but other methods including watermarking, fingerprinting, key obfuscation and embedded root-of-trust are discussed. Products from eleven (11) leading security vendors are detailed along with the distribution and device types supported.
Executive Summary
Introduction: Multiscreen Delivery Goes Mainstream
- Consumer Video Provider Landscape
- Multiscreen Use-cases Under Managed Pay-TV Delivery
- Internet-delivered Multiscreen Use-cases Offered by Pay-TV Providers
The Need for Multiscreen Video Security
- What is Multiscreen Video Security?
- The Value of Content
- Vulnerabilities Associated With Distribution
Scope and Elements of the Multiscreen Security Category
- Introduction to CA and CAS
- Introduction to DRM
- The Difference Between CA and DRM
- Hybrid Security
- Watermarking and Fingerprinting
- Other Multiscreen Security Methods
- Vendor Landscape
Operator Use-cases for Multiscreen Video
- Operator Snapshot: Verizon FiOS TV
- Operator Snapshot: AT&T U-verse TV
- Operator Snapshot: Cox Communications
- Other Pay-TV Multiscreen Scenarios
Trends for Multiscreen Security
- Multiscreen Industry Trends
- Content Supplier Trends
- The Value of Multiscreen to Service Provider
- Near Term Technology Trends
Analysis of Multiscreen Security Category
- Evolution of the TV Viewing Experience
- Emerging Multiscreen Security Scenarios
- Video Distribution from the Network Cloud
- Protecting Transcoded Content Distributed by In-home Gateways
- Side-loading and Security
- Place-shifting and Multiscreen Security
Multiscreen Security Pricing Practices and Pricing Models
- Server-side Pricing
- Client-side Pricing
- Bundling of CAS Servers and Clients
- Additional Costs
- Post Deployment Costs
Global Forecast for Multiscreen Security
- Basis for Estimating Market Size for Multiscreen Security
- Forecast Methodology
- Five Year Forecast
Conclusions and Recommendations
- Recommendations
Methodology
- Research Methodology
- Forecast Methodology
- List of Companies and Organizations Referenced in this Report
Appendix 1: Product Ranges from Leading Security Vendors
Appendix 2: Types of Distribution Supported, by Vendor
Appendix 3: Types of Devices Supported, by Vendor
Appendix 4: Vendor End-to-end Solutions
- Cisco Systems (NDS Ltd.)
- CoreTrust Inc.
- Source: CoreTrust
- Irdeto
- Latens Systems (a Pace Company)
- Microsoft PlayReady (Windows Media DRM)
- Motorola SecureMedia
- Nagra
- Verimatrix
- Viaccess-Orca
- Widevine Technologies (a Google Company)
Appendix 5: Multiscreen Video Format Security Reference
Table of Figures
Figure 1. Multiscreen CAS & DRM Revenue through 201
Figure 2. Value Along the Video Content Life Cycle
Figure 3. Vulnerabilities Associated with Video Distribution
Figure 4. Associating ABR, DRM and Device Environments
Figure 5. Verizon FiOS Live TV to iPad Tablet
Figure 6. Verizon FiOS TV Multichannel TV via the Microsoft Xbox 360
Figure 7. Cox Personal Video Experience on an iPad Tablet
Figure 8. Number of Connected CE Devices per Household (US)
Figure 9. Cisco Systems (NDS Ltd.) Unified Headend
Figure 10. CoreTrust CoreCrypt+Nscreen End-to-end Solution
Figure 11. Irdeto End-to-end Security Architecture
Figure 12. Latens Titanium Connected Headend
Figure 13. Latens Titanium Connected Home Network & Devices
Figure 14. Microsoft PlayReady Ecosystem
Figure 15. Motorola SecureMedia Encryptonite One Diagram
Figure 16. Nagra Media Persistent Rights Management (PRM)
Figure 17. Verimatrix VCAS Diagram
Figure 18. Viaccess-Orca Diagram
Figure 19. Widevine Cypher End-to-end Solution
List of Tables
Table 1. Worldwide Total STB Installed Base Forecast: CAS/DRM Revenue-generating Boxes (in Millions)
Table 2. CAS/DRM Revenue Generated per CAS/DRM client, per STB
Table 3. Traditional STB CAS/DRM Revenue ($ in Millions)
Table 4. Worldwide Penetration of Non Set-top Connected CE Devices (Units in Millions)
Table 5. Worldwide Connected Device Pay-TV App Download Forecast (in Millions)
Table 6. Average DRM Cost per App Download
Table 7. Worldwide Connected Device Security Revenue ($ in Millions)
Table 8. Security Revenue Percent of Total by Device Type
Multiscreen Video Security: Conditional Access and DRM Protect TV Everywhere Content
The Internet has conditioned consumers to expect access to any content anytime, anywhere, so XX connection. With the advent of online video aggregation from YouTube, Netflix, and others XX and over--the-top (OTT) direct-to- consumer distribution by TV programmers and movie studios ?? this expectation extended to video a long time ago.
Pay-TV operators interpreted the emergence of direct-to-consumer online video - some of it from their own content suppliers XX as a threat to their existence, and have moved quickly in an effort to mitigate this threat by extending service delivery beyond traditional set-top boxes to the same kinds of IP--connected consumer electronics (CE) devices being targeted by OTT providers. These devices include tablets, smartphones, Blu-ray players, game consoles, streaming video players, Internet connected "Smart" TVs and more.
But can content delivered to these consumer device platforms be protected against unauthorized use and piracy, to the satisfaction of their content suppliers? Pay-TV service providers have pressured their existing video security vendors to incorporate technologies used for Internet delivery into the offerings that they deploy into their managed networks, as well as outside of their service footprints. And to a great extent, they have.
Although conditional access systems (CAS) and digital rights management (DRM) are the linchpins of multiscreen security, a wide variety of additional security technologies have emerged to complement CAS and DRM, including watermarking, fingerprinting, software and key obfuscation, embedded root-of-trust, clone- and tamper-detection, and link-layer security. In fact, security systems suppliers now offer ecosystems that oversee all of these security components as a coordinated ecosystem.
According to MRG, the global market value for CAS and DRM will grow significantly XX to $X,XXX million in 2016. This is about a XX% increase over 2012, but the devil is in the details.
While the opportunity for traditional set-top delivery using conditional access has flattened, multiscreen service using digital rights management is growing rapidly and will continue to do so. This reflects the fact that multiscreen delivery will be a major contributing factor toward XX revenue growth expectations.
Not only must all of these revenue streams be enabled but they also must be protected. In order to do so, content providers expect operators to deploy an end-to-end security framework, support for multiple video formats, multiple DRMs; and increasingly, protected software execution environments and hardware-embedded root-of-trust across a universe of devices.
MRG concludes that this level of comprehensive multiscreen security is in fact available, both XX industry suppliers and from more recent category entrants, enabling operators to move multiscreen services into the mainstream, and offsetting some of the threat of OTT. This report identifies the available solutions and the product ranges of the major suppliers.
- Cisco Systems (NDS Ltd.)
- CoreTrust Inc.
- Irdeto
- Latens Systems (a Pace Company)
- Microsoft PlayReady (Windows Media DRM)
- Motorola SecureMedia
- Nagra
- Verimatrix
- Viaccess-Orca
- Widevine Technologies (a Google Company)
Product Samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW4
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
