LBS Market in APAC 2014-2018
- ID: 2733710
- December 2013
- Region: Asia
- 121 Pages
The analysts forecast the LBS market in APAC region to grow at a CAGR of 32.98 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing adoption of location-enabled devices in China and Southeast Asian countries. The LBS market in the APAC region has also been witnessing the increasing demand for free LBS applications. However, the lack of knowledge about LBS among users could pose a challenge to the growth of this market.
The report, the LBS Market in the APAC Region 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region; it also covers the LBS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this space are Adnear, AutoNavi Holdings Ltd., Google Inc., Jiepang API, Mapmyindia, NavInfo Co. Ltd., HERE (Nokia Corp.), TeleNav Inc., and TomTom N.V.
Other vendors mentioned in the report are Bafang, Baidu Inc., Brarti Airtel Inc., Clingle (Srividya Tech Inc.), Dialme 24, Dialuz.com, Digu.com, Facebook Inc., GETIT Infoservices Pvt. Ltd., Guantu, Kaikai.com, LocationGuru, Maopao Community, Mobango Ltd., Mojostreet Infomedia Services Pvt. Ltd., MyCityWay, NavInfo Co. Ltd., NetEase Inc., PDAger Technology, Poynt Corp., Qieke.com, Sifang, Sina Corp., Tata DOCOMO, Tencent Holdings Ltd., Tiros Technology, and Weibo.com.
Key questions answered in this report:
-What will the market size be in 2018 and what will the growth rate be?
-What are the key market trends?
-What is driving this market?
-What are the challenges to market growth?
-Who are the key vendors in this market space?
-What are the market opportunities and threats faced by the key vendors?
-What are the strengths and weaknesses of the key vendors?
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01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
06. Technical Specifications
06.1 Concept of LBS
06.2 Basic Components of LBS
06.3 Functioning of LBS
06.4 Positioning Technologies Used in LBS
GPS-based Positioning Technology
A-GPS or Hybrid Technology
Angle of Arrival
Time of Arrival
Comparison among LBS Positioning Technologies
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Market Scenario
07.3.1 Overall Scenario
07.3.2 Market Scenario based on Users Segment
07.3.3 Market Scenario based on Product and Service category
07.3.4 LBS Device Market Scenario in APAC
07.4 Five Forces Analysis
08. Market Segmentation by Usage
08.1 LBS Market in APAC by Usage
08.2 Indoor LBS Market in APAC
08.2.1 Market Size and Forecast
08.3 Outdoor LBS Market in APAC
08.3.1 Market Size and Forecast
09. Outdoor Market Segmentation by Product and Services
09.1 Outdoor LBS Market in APAC by Product and Services
09.2 Outdoor LBS Market in APAC by Application and Middleware
09.2.1 Market Size and Forecast
09.3 Outdoor LBS Market in APAC by Maps
09.3.1 Market Size and Forecast
09.4 Outdoor LBS Market in APAC by Services
09.4.1 Market Size and Forecast
10. Outdoor LBS Services Market Segmentation by Services Category
10.1 Outdoor LBS Market in APAC by Product and Services
10.2 Outdoor Location-based Search and Advertising Market in APAC
10.2.1 Market Size and Forecast
Function of Location-based Advertising Ecosystem
10.3 Location-based Tracking Market in APAC
10.3.1 Market Size and Forecast
10.4 Location-based Navigation Market in APAC
10.4.1 Market Size and Forecast
10.5 Location-based Infotainment and Analytics Market
10.5.1 Market Size and Forecast
11. Market Segmentation by Devices
11.1 LBS Market in APAC by Devices
11.2 GPS-enabled Smartphones in APAC
11.2.1 Market Size and Forecast
11.3 GPS-enabled Feature Phones in APAC
11.3.1 Market Size and Forecast
11.4 In-dash Devices in APAC
11.4.1 Market Size and Forecast
11.5 PNDs in APAC
11.5.1 Market Size and Forecast
12. Market Segmentation by End-users
12.1 LBS Market in APAC by End-users
12.2 LBS Market in APAC by Enterprises
12.2.1 Market Size and Forecast
12.3 LBS Market in APAC by Individual Consumers
12.3.1 Market Size and Forecast
12.4 LBS Market in APAC by Government Organizations
12.4.1 Market Size and Forecast
13. Geographical Segmentation
13.1 LBS Market in APAC by Geographical Segmentation 2013-2018
14. Key Leading Countries
15. Buying Criteria
16. Market Growth Drivers
17. Drivers and their Impact
18. Market Challenges
19. Impact of Drivers and Challenges
20. Market Trends
21. Trends and their Impact
22. Vendor Landscape
22.1 Competitive Scenario
22.1.1 Key News
22.2 Other Prominent Vendors
23. Key Vendor Analysis
23.1.1 Business Overview
23.1.2 Key Information
23.1.3 SWOT Analysis
23.2 AutoNavi Holdings Ltd.
23.2.1 Business Overview
23.2.2 Key Information
23.2.3 SWOT Analysis
23.3 Google Inc.
23.3.1 Business Overview
23.3.2 Key Information
23.3.3 SWOT Analysis
23.4 Jiepang API
23.4.1 Business Overview
23.4.2 Key Information
23.4.3 SWOT Analysis
23.5 Mapmyindia (CE Info Systems (P) Ltd.)
23.5.1 Business Overview
23.5.2 Key Information
23.5.3 SWOT Analysis
23.6 NavInfo Co. Ltd.
23.6.1 Business Overview
23.6.2 Key Information
23.6.3 SWOT Analysis
23.7 Navteq Corp.
23.7.1 Business Overview
23.7.2 Key Information
23.7.3 SWOT Analysis
23.8 TeleNav Inc.
23.8.1 Business Overview
23.8.2 Key Information
23.8.3 SWOT Analysis
23.9 TomTom N.V.
23.9.1 Business Overview
23.9.2 Key Information
23.9.3 SWOT Analysis
24. Other Reports in this Series
List of Exhibits
Exhibit 1: Scope of the Market
Exhibit 2: Market Research Methodology
Exhibit 3: Location-based Service
Exhibit 4: Concept of LBS
Exhibit 5: Basic Components of LBS
Exhibit 6: Working of LBS
Exhibit 7: A-GPS Technology
Exhibit 8: LBS Market in APAC Overview
Exhibit 9: LBS Market in APAC 2013-2018 (US$ billion)
Exhibit 10: LBS Market in APAC by Usage 2013-2018 (US$ million)
Exhibit 11: Major Difference Between Indoor LBS and Outdoor LBS
Exhibit 12: Indoor LBS Market in APAC 2013-2018 (US$ million)
Exhibit 13: Outdoor LBS Market in APAC 2013-2018 (US$ million)
Exhibit 14: Outdoor LBS Market in APAC by Product and Services 2013-2018 (US$ million)
Exhibit 15: Outdoor LBS Market in APAC by Application and Middleware 2013-2018 (US$ million)
Exhibit 16: Outdoor LBS Market in APAC by Maps 2013-2018 (US$ million)
Exhibit 17: Outdoor LBS Market in APAC by Services 2013-2018 (US$ million)
Exhibit 18: Categories and Sub-categories of LBS
Exhibit 19: Overview of Location-based Service Major Sub-categories
Exhibit 20: LBS Market in APAC by Service Category 2013-2018 (US$ million)
Exhibit 21: Outdoor Location-based Search and Advertising Market in APAC 2013-2018 (US$ million)
Exhibit 22: Function of Location-based Advertising Ecosystem
Exhibit 23: Location-based Tracking Market in APAC 2013-2018 (US$ million)
Exhibit 24: Location-based Tracking Market in APAC 2013-2018 (US$ million)
Exhibit 25: Location-based Infotainment and Analytics Market 2013-2018 (US$ million)
Exhibit 26: LBS Market in APAC by Devices 2013-2018 (in million units)
Exhibit 27: LBS Market in APAC by Device Categories 2013-2018 (in million units)
Exhibit 28: GPS-enabled Smartphones in APAC 2013-2018 (in million units)
Exhibit 29: GPS-enabled Feature Phones in APAC 2013-2018 (in million units)
Exhibit 30: In-dash Devices in APAC 2013-2018 (in million units)
Exhibit 31: PNDs in APAC 2013-2018 (in million units)
Exhibit 32: LBS Market in APAC by End-users 2013-2018 (US$ million)
Exhibit 33: LBS Market in APAC by Enterprises 2013-2018 (US$ million)
Exhibit 34: LBS Market in APAC by Individual Consumers 2013-2018 (US$ million)
Exhibit 35: LBS Market in APAC by Government Organizations 2013-2018 (US$ million)
Exhibit 36: LBS Market in APAC by Geographical Segmentation 2013
Exhibit 37: LBS Market in APAC by Geographical Segmentation 2013-2018 (US$ million)
Exhibit 38: LBS Market in Japan 2013-2018 (US$ million)
Exhibit 39: LBS Market in China 2013-2018 (US$ million)
Exhibit 40: LBS Market in India 2013-2018 (US$ million)
Exhibit 41: 3G Subscribers in China 2012-2016 (in million)
Commenting on the report, an analyst from TechNavio’s team said: “Encouraged by the increasing popularity of LBS, many mobile application developers are developing free LBS applications. Moreover, numerous small LBS application developers are entering the LBS market in China and Southeast Asia with innovative LBS applications at very nominal charges or almost free of charge. Furthermore, with several advanced features and location-based mapping technology, most of the location-based/oriented searches are being provided free of charge by the LBS providers. For instance, Foursquare, one of the most popular social networking applications in India, uses geo-tagging technology, which helps subscribers to find the address of various places such as pubs, bars, and restaurants in their vicinity accurately for free. Similarly, the adoption of several free LBS social media applications is higher than any other LBS application which charges the users.”
According to the report, one of the main drivers in this market is the increasing adoption of location-enabled devices in India and China. The penetration of location-enabled devices in China and Southeast Asian countries is currently very low. However, the adoption of location-enabled devices such as smartphones, tablets, PNDs, sports devices, and portable LBS devices in these countries is expected to increase significantly in the next few years. This is because location-enabled devices and location-based applications are becoming very popular among the consumers in China and India.
Further, the report states that one of the major challenges in this market is the lack of knowledge about LBS among enterprises and individual consumers.
Among enterprises, many SMEs or potential mobile advertisers are unaware of location-based advertising and campaigning. In addition, due to language barriers, many potential LBS users make use of this service only to a limited extent.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- AutoNavi Holdings Ltd.
- Baidu Inc.
- Brarti Airtel Inc.
- Clingle (Srividya Tech Inc.)
- Dialme 24
- Facebook Inc.
- GETIT Infoservices Pvt. Ltd.
- Google Inc.
- HERE (Nokia Corp.)
- Jiepang API
- Maopao Community
- Mobango Ltd.
- Mojostreet Infomedia Services Pvt. Ltd.
- NavInfo Co. Ltd.
- NavInfo Co. Ltd.
- NetEase Inc.
- PDAger Technology
- Poynt Corp.
- Sina Corp.
- Tata DOCOMO
- TeleNav Inc.
- Tencent Holdings Ltd.
- Tiros Technology
- TomTom N.V.