This report explores not only how and why mobile is expected to be the dominant channel in the future, but also why it is unlikely to completely consume interactive. By the end of 2018 mobile is forecast to account for just under 44% of all interactive gambling.
Following the prior mobile gambling report the channel has seen significant growth and is now of primary importance in any operator's strategy. Barriers to entry are now limited and markets around the world are capable in terms of networking infrastructure, device penetration and availability.
As mobile gambling moves into this next phase of the life cycle how can operators understand the markets, products, regulation and other key influencing factors? How can one diversify to target new customers and retain existing clients? What are the penetration rates? What is the device availability, competition offering, market size and growth forecast for this essential, lucrative channel?
In this report H2 builds on the prior leading introductory report to mobile gambling and looks to steer the stakeholder in the right direction as they try to understand the true potential of mobile and how to prepare for the next phase of the highly competitive land grab. How this evolves over the coming months will shape the future of all interactive gambling and even define some of the leading land based operator potential.
This detailed analysis of the mobile gambling market looks to answer the key questions surrounding mobile gambling, give an accurate overview of the current market and supply data and forecasts of mobile gambling market potential.
The world has changed and people are using handheld mobile devices as part of their everyday life as a way to interact, socialise and entertain. Smartphones are already an essential accessory across all generations, even becoming popular amongst the older population range. Mobile is no longer a way to be at the cutting edge of an industry's technology, it's a requirement to stay neutral.
Though further innovation will enhance revenue. Mobile entertainment and purchasing is a way of life for many smartphone owners. It's the first and last thing many look at every day.
With all of the exposure mobile devices get today and with revenue contribution for leading operator being close to 50%, devices penetration rates are only perhaps reaching around half of their potential.
Gambling has been available via mobile devices for several years, though the services have generally underperformed and been dismissed by the majority of gamblers as an inconvenience.
This is no longer the case. For many, mobile is now a preferred way to consume gambling products and services and many more are set to follow. Furthermore, mobile still remains an opportunity to attract a whole new demographic of gambler and will remain a key driver in overall industry growth.
It is important to understand this emerging demographic is not the same as traditional PC gamblers and often has a propensity to chase entertainment value at low staking levels rather than chase big wins.
This is the most comprehensive and authoritative data led mobile gambling report ever produced, with 125 pages packed with data / information on devices, markets, networks, operating systems, payments, products and service provided.
2) Network Technologies
- Pre-4G (LTE, WiBro, WiMax)
- 4G Advanced (LTE Advanced, WiMax2)
- Application Delivery
- App Store
- Google Play (Formally Android Market)
- BlackBerry World (Formally Blackberry App World)
- Windows Phone Store (Formally Windows Phone Marketplace)
- Third Party
- Tablets / Mini Tablets
5) Market Penetration by Country
- Latin America & Caribbean
- North America
6) Payment Processing
- Interactive signup/cross-sell
- Mobile “only” operators/mobile depositor
- The System
- Payment Processors
- Skrill (Moneybookers)
- MasterCard / Visa
- Open Market
- H2 View
- Future/Emerging Payment Option Possibilities
- Mobile Wallets / NFC technology
- Application Repositories/Platforms
- Direct Banking
7) Mobile Product Verticals
- Social Gaming
8) Key Markets
- South Africa
- United Kingdom
- North America
- United States
- New Zealand
9) Mobile Software Suppliers
10) Leading Operators
11) Mobile Focused / Emerging Operators
12) Market Size and Forecasts
13) H2 View / Recommendations / Considerations
- New Demographic of Players
- Operator Focus
- Emerging Technologies
- Latest Mobile Devices inc iPhone 5s/smart watches
- Operating Systems
- HTML5 vs. Native apps
- Supplier Focus
- Mobile Gambling Market Value / Penetration
- The Mobile Gambling Generation
- H2 Gambling Capital
- Appendix I
SEE GLOBAL MOBILE GAMBLING DATASET
- AlchamyBet (Gaming Realms)
- Amaya Gaming Group
- Bet Tracker
- Betvictor (Victor Chandler)
- Evolution Gaming
- Gala Coral
- IGT – (Million 2 1 / Wagerworks)
- Mobile Lottery LLC
- Realistic Games
- SPIELO G2 (GTECH)
- Sporting Index
- Stan James
- Stanleybet (GoBetYa)
- Switch Poker
- The Games Company
- William Hill
- William Hill US (American Wagering Inc)
- WinAsYouGo Ltd