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Footwear Manufacture, Wholesale, and Retail
First Research, Nov 2009, Pages: 10
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the 'heavy lifting' by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.
Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US footwear industry consists of about 100 manufacturers, 1,500 wholesalers, and 30,000 retail outlets, with combined annual retail revenue of about $25 billion. The major shoe companies in the US, including NIKE, Reebok, Brown Shoe, and Timberland, are mainly owners of brand names that 'source' their shoes from independent manufacturers. Major retailers include Foot Locker and Payless ShoeSource. The retail segment is highly concentrated: the largest 50 chains account for about 80 percent of revenue. Many shoe companies operate in both the wholesale and retail segments.
COMPETITIVE LANDSCAPE
Demand is driven by fashion and demographics. The profitability of individual companies depends on their ability to design and market attractive shoe models. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully through superior design or marketing.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product segments are athletic, women's, and men's shoes. Athletic shoes account for about 30 percent of the retail market, women's casual and dress shoes for 25 percent, men's casual and dress shoes for 15 percent, and miscellaneous for the remainder.
Domestic manufacture of shoes has been rapidly declining and is now worth less than $3 billion annually. The typical US shoe manufacturer is small, with annual revenue of $10 million and fewer than 100 employees. US-made products are mostly private-label men's shoes. Materials, mainly leather, amount to 50 percent of costs. Shoe manufacture has moved to low-cost countries ...
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