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Global Digital Marketing Software Market 2012-2016 - Product Image

Global Digital Marketing Software Market 2012-2016

  • ID: 2623469
  • September 2013
  • Region: Global
  • 103 Pages
  • TechNavio

FEATURED COMPANIES

  • Adobe Omniture Inc.
  • Clicky
  • Digital Forest
  • Exact Target Inc.
  • IBM Corp.
  • Lithium Technologies
  • MORE

The analysts forecast the Global Digital Marketing Software marketto grow at a CAGR of 14.25 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing focus on using digital media. The Global Digital Marketing Software has also been witnessing the emergence of software-as-a-service based solutions. However, the lack of skilled personnel could pose a challenge to the growth of this market.

The report, the Global Digital Marketing Software market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the EMEA and APAC regions; it also covers the Global Digital Marketing Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include IBM Corp., Microsoft Corp., Oracle Corp., and SAP AG.

The other vendors mentioned in this report are Adobe Systems Inc., Adobe Omniture Inc., Attensity Corp., Constant Contact Inc., Clicky, ComScore Networks Inc., Digital Forest, EMC Corp., Ektron Inc., READ MORE >

FEATURED COMPANIES

  • Adobe Omniture Inc.
  • Clicky
  • Digital Forest
  • Exact Target Inc.
  • IBM Corp.
  • Lithium Technologies
  • MORE

01. Executive Summary
02. List of Abbreviations
03. Introduction
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Design
04.3 Research Methodology
05. Scope of the Report
05.1 Market Overview
05.2 Product Offerings
06. Market Landscape
06.1 Market Size and Forecast
06.2 Five Forces Analysis
07. Market by Category Segmentation
08. Global Sales CRM Software Market
08.1 Market Size and Forecast
08.2 Geographical Segmentation
08.3 Sales CRM Software Market in the Americas
08.4 Sales CRM Software Market in the EMEA Region
08.5 Sales CRM Software Market in the APAC Region
09. Global E-commerce Software Market
09.1 Market Size and Forecast
09.2 Geographical Segmentation
09.3 E-commerce Software Market in the Americas
09.4 E-commerce Software Market in the EMEA Region
09.5 E-commerce Software Market in the APAC Region
10. Global E-mail Software Market
10.1 Market Size and Forecast
10.2 Geographical Segmentation
10.3 E-mail Software Market in the Americas
10.4 E-mail Software Market in the EMEA Region
10.5 E-mail Software Market in the APAC Region
11. Global WCM Software Market
11.1 Market Size and Forecast
11.2 Geographical Segmentation
11.3 WCM Software Market in the Americas
11.4 WCM Software Market in the EMEA Region
11.5 WCM Software Market in the APAC Region
12. Global Web Analytics Software Market
12.1 Market Size and Forecast
12.2 Geographical Segmentation
12.3 Web Analytics Software Market in the Americas
12.4 Web Analytics Software Market in the EMEA Region
12.5 Web Analytics Software Market in the APAC Region
13. Global Social CRM Software Market
13.1 Market Size and Forecast
13.2 Geographical Segmentation
13.3 Social CRM Software Market in the Americas
13.4 Social CRM Software Market in the EMEA Region
13.5 Social CRM Software Market in the APAC Region
14. Geographical Segmentation
14.1 Digital Marketing Software Market in the Americas
Market Size and Forecast
14.2 Digital Marketing Software Market in the EMEA Region
Market Size and Forecast
14.3 Digital Marketing Software Market in the APAC Region
Market Size and Forecast
15. Key Leading Countries
15.1 USA
15.2 Germany
15.3 Japan
16. Vendors in Global Digital Marketing Software Market 2012
16.1 Competitive Scenario
16.2 Market Share Analysis 2012
17. Vendor Landscape
17.1 Global Sales CRM Software Market
17.2 Global E-commerce Software Market
17.3 Global E-mail Software Market
17.4 Global WCM Software Market
17.5 Global Web Analytics Software Market
17.6 Global Social CRM Software Market
18. Buying Criteria
19. Market Growth Drivers
20. Drivers and their Impact
21. Market Challenges
22. Impact of Drivers and Challenges
23. Market Trends
24. Key Vendor Analysis
24.1 IBM Corp.
Business Overview
Key Information
Business Segmentation
SWOT Analysis
24.2 Microsoft Corp.
Business Overview
Key Information
Business Segmentation
SWOT Analysis
24.3 Oracle Corp.
Business Overview
Key Information
Business Segmentation
SWOT Analysis
24.4 SAP AG
Business Overview
Key Information
Business Segmentation
SWOT Analysis
25. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Digital Marketing Software Market 2012-2016 (US$ billion)
Exhibit 3: Global Digital Marketing Software by Category Segmentation 2012
Exhibit 4: Global Sales CRM Software Market 2012-2016 (US$ billion)
Exhibit 5: Global Sales CRM Software Market by Geographical Segmentation 2012
Exhibit 6: Sales CRM Software Market in the Americas 2012-2016 (US$ billion)
Exhibit 7: Sales CRM Software Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 8: Sales CRM Software Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 9: Global E-commerce Software Market 2012-2016(US$ billion)
Exhibit 10: Global E-commerce Software Market by Geographical Segmentation 2012
Exhibit 11: E-commerce Software Market in the Americas 2012-2016 (US$ billion)
Exhibit 12: E-commerce Software Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 13: E-commerce Software Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 14: Global E-mail Software Market 2012-2016 (US$ billion)
Exhibit 15: Global E-mail Software Market by Geographical Segmentation 2012
Exhibit 16: E-mail Software Market in the Americas 2012-2016 (US$ billion)
Exhibit 17: E-mail Software Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 18: Email Software Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 19: Global WCM Software Market 2012-2016(US$ billion)
Exhibit 20: Global WCM Software Market by Geographical Segmentation 2012
Exhibit 21: WCM Software Market in the Americas 2012-2016 (US$ billion)
Exhibit 22: WCM Software Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 23: WCM Software Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 24: Global Web Analytics Software Market 2012-2016 (US$ billion)
Exhibit 25: Global Web Analytics Software Market by Geographical Segmentation 2012
Exhibit 26: Web Analytics Software Market in the Americas 2012-2016 (US$ billion)
Exhibit 27: Web Analytics Software Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 28: Web Analytics Software Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 29: Global Social CRM Software Market 2012-2016(US$ billion)
Exhibit 30: Global Social CRM Software Market by Geographical Segmentation 2012
Exhibit 31: Social CRM Software Market in the Americas 2012-2016 (US$ billion)
Exhibit 32: Social CRM Software Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 33: Social CRM Software Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 34: Global Digital Marketing Software Market by Geographical Segmentation 2012
Exhibit 35: Digital Marketing Software Market in the Americas 2012-2016 (US$ billion)
Exhibit 36: Digital Marketing Software Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 37: Digital Marketing Software Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 38: Global Digital Marketing Software Market by Vendor Segmentation 2012
Exhibit 39: Global Sales CRM Software Market by Vendor Ranking 2012
Exhibit 40: Global E-commerce Software Market by Vendor Ranking 2012
Exhibit 41: Global E-mail Software Market by Vendor Ranking 2012
Exhibit 42: Global WCM Software Market by Vendor Segmentation 2012
Exhibit 43: Global Web Analytics Market by Vendor Segmentation 2012
Exhibit 44: Global Social CRM Software Market by Vendor Segmentation 2012
Exhibit 45: List of Companies Acquired by Major Vendors
Exhibit 46: Business Segmentation of IBM Corp.
Exhibit 47: Business Segmentation of Microsoft Corp.
Exhibit 48: Business Segmentation of Oracle Corp.
Exhibit 49: Business Segmentation of SAP AG

FEATURED COMPANIES

  • Adobe Omniture Inc.
  • Clicky
  • Digital Forest
  • Exact Target Inc.
  • IBM Corp.
  • Lithium Technologies
  • MORE

Commenting on the report, an analyst from the team said: “The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with one-time set up fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global Digital Marketing Software market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increased adoption of SaaS-based solutions during the forecast period.”

According to the report, one of the major drivers in the market is the increasing focus on the digital media. In recent years, organizations are increasingly focusing on the digital media for marketing due to the high adoption of mobile devices, growing number of broadband connections, and the increasing time spent by users on the internet. Moreover, digital marketing has provided customers with the ease of making purchases without time or location constraints. Hence, companies are looking for solutions that can enhance their digital marketing capabilities and improve customer satisfaction, which is driving the demand for digital marketing solutions.

Further, the report states that one such challenge is the lack of skilled personnel. The market is witnessing a shortage of skilled professionals in digital marketing who can guide users to get better results from web analytics solutions and convert them into actionable insights.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

- Adobe Omniture Inc.
- Adobe Systems Inc.
- Attensity Corp.
- Clicky
- ComScore Networks Inc.
- Constant Contact Inc.
- Digital Forest
- EMC Corp.
- Ektron Inc.
- Exact Target Inc.
- Fireclick
- Hybris Software
- iContact Corp.
- IBM Corp.
- Jive Software
- Lithium Technologies
- Microsoft Corp.
- Oracle Corp.
- Percussion Software Inc.
- SAP AG.
- Salesforce.com Inc.
- Sitecore Inc.
- Web trends Corp.

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