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Mobile Value Added Services (MVAS) - Global Strategic Business Report Product Image

Mobile Value Added Services (MVAS) - Global Strategic Business Report

  • ID: 2692228
  • March 2015
  • Region: Global
  • 369 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Mobile Value Added Services (MVAS) in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020.

Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 129 companies including many key and niche players such as -

- Acision
- Amazon.com, Inc.
- America Movil SAB de CV
- Apple, Inc.
- AT&T, Inc.

Note: Product cover images may vary from those shown

MOBILE VALUE ADDED SERVICES (MVAS)

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Mobile Browsing
Mobile Finance
Mobile Payments
Mobile Banking
Location-Based Services
Mobile Texting
Other Mobile Value-added Services
Social Networking
Entertainment

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW
A Prelude
Key Milestones in Telecom Industry
Mobile Value Added Services: The New Growth Vector for Mobile Communications Industry
Table 1: Global Mobile Communication Industry (2013 & 2017P): Percentages Share Breakdown for Revenue by Service Type Voice & Text Based Services and Data Services for the Years 2013 and 2017 (includes corresponding Graph/Chart)
Table 2: Global Mobile Communications Market: Data Subscriptions as a Percentage of the Overall Mobile Subscriptions for Years 2010 through 2014 (includes corresponding Graph/Chart)
Providing MVAS
Now More of a Compulsion than an Option for MSPs
From MSPs to Mobile Users
Entire Mobile Industry Value Chain Bets Big on MVAS
A Peek at Various Value Chain Participants in MVAS Market
Traditional SMS/MMS Services Being Overshadowed by New Internet & Application Based MVAS Offerings
MVAS Market
Fairly Resilient Against Periods of Economic Slowdown
Outlook
Growth in Mobile Users to Drive MVAS
Key Opportunity indicators
Table 3: Global Mobile Communications Market: Number of Mobile Subscribers (in Billion) for Years 2013-2017 (includes corresponding Graph/Chart)
Table 4: World Market for Mobile Phones: Breakdown of Volume Sales in Million Units for Years 2012, 2014 & 2016 (includes corresponding Graph/Chart)
Growing Smartphone Sales Lends Traction to MVAS Market
Opportunity Indicators:
Table 5: Global Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones: 2012, 2014, 2016 & 2018 (includes corresponding Graph/Chart)
Table 6: Global Market for Smartphones (2014 & 2018P): Breakdown of Sales in Thousand Units (includes corresponding Graph/Chart)
Table 7: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart)
Table 8: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014
Table 9: Global Smartphones Market
Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)
Media
Tablets too Add to the Demand for MVAS
Table 10: Global Media
Tablets Market: Breakdown of Annual Sales Figures (in Million Units) for the Years 2010, 2012 & 2015 (includes corresponding Graph/Chart)
Apple App Store & Google Play Revolutionize Mobile Content Distribution
Lend Traction to MVAS
App Store vs Google Play: A Comparative Analysis
Paid Services or Free Apps
Opportunity Nevertheless for MVAS Participants
Table 11: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
Table 12: Monthly Mobile Data Traffic (in MB) for Smartphones, Mobile PCs and
Tablets: 2014E & 2020P (includes corresponding Graph/Chart)
Table 13: Most Performed Activity Using Smartphones: 2014 (includes corresponding Graph/Chart)
Table 14: Average Time Spent (in Minutes) on Mobile Apps on Smartphones &
Tablets Worldwide Per User per Day
Breakdown by Category (2014) (includes corresponding Graph/Chart)
Favorable Demographic Trends Strengthens Market Prospects for MVAS
Table 15: Gender-wise Breakup of Internet Usage among Smartphone Users: 2013 (includes corresponding Graph/Chart)
Table 16: Age-wise Breakup of Internet Usage Among Smartphone Users: 2013 (includes corresponding Graph/Chart)
Table 17: Area-wise Breakup of Internet Usage Among Smartphone Users: 2013 (includes corresponding Graph/Chart)
Developing Markets
Hotspots for Growth
Opportunity Indicators
Table 18: Global Mobile Telecommunications Market (2014): Percentage Share Breakdown of Mobile Subscriptions by Geographic Region (includes corresponding Graph/Chart)
Table 19: Global Mobile Subscriptions (January 2014): Percentage Breakdown by Country (includes corresponding Graph/Chart)
Table 20: Top 10 Countries with Active Mobile Subscriptions (in Millions): January 2014 (includes corresponding Graph/Chart)
Table 21: Global Smartphones Market (2014 & 2020P): Percentage Share Breakdown of Sales by Geographic Region (includes corresponding Graph/Chart)
Table 22: Global Mobile Internet Market (2014): Number of Active Subscriptions (in Million) by Geographic Region (includes corresponding Graph/Chart)
Table 23: Mobile Phone Internet Penetration Worldwide (2013 & 2017): Mobile Phone Internet Users as Percentage of Total Internet Users (includes corresponding Graph/Chart)
Table 24: Mobile Phone Internet Penetration Worldwide (2013 & 2017): Mobile Phone Internet Users as Percentage of Total Mobile Users (includes corresponding Graph/Chart)
Table 25: MVAS as a Percentage of Total Mobile Service Revenues by Developing Countries (2012) (includes corresponding Graph/Chart)
Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets

2. NOTEWORTHY TRENDS, DRIVERS & ISSUES
Mobile Browsing
A Major Revenue Contributor
Key Statistical Data:
Table 26: Global Mobile Internet Market (2014): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)
Mobile Finance
The Fastest Growing MVAS Segment
Smartphones: A Key Enabler of Mobile Finance/Commerce
Select Innovative Mobile Apps for M-Commerce: Name and Brief Description
Mobile Banking Market
An Intensifying Mobile Data Traffic Stream
Table 27: Mobile Banking Market: Breakdown of Number of Mobile Banking Subscribers (in Millions) for Years 2012, 2013, 2015, 2017 & 2019 (includes corresponding Graph/Chart)
Mobile Payments
A Large Revenue Generator
Table 28: Mobile Payment Market: Number of Mobile Payment Users (in million) by Region for Years 2010, 2012, 2014 & 2016 (includes corresponding Graph/Chart)
Location-Based Services Extend Opportunity
Location-Based Advertising Gain Rapid Adoption
Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
Growing Demand for Entertainment Content
Key Opportunity Indicators:
Table 29: Global Mobile Entertainment Market (2014): Percentage Share Breakdown of Revenues by Type of Service/Content (includes corresponding Graph/Chart)
Mobile Music Fuels MVAS Market Growth
Key Statistical Data:
Table 30: Global Mobile Music Market (2014): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart)
Table 31: Untapped Potential in Store for Mobile Cloud Music Services
Presented as Percentage Share of Mobile Users Accessing Music Applications Over Mobile Phones by Time Spent (for the year 2014) (includes corresponding Graph/Chart)
Table 32: Average Listener Hours for Mobile Music for the years 2010, 2011, 2012 and 2014 for Web and Mobile (in Billions of Hours) (includes corresponding Graph/Chart)
Mobile Gaming Offers Opportunities On a Platter
Key Statistical Data:
Table 33: Global Mobile Gaming Market (2014 & 2020P): Percentage Share Breakdown of Revenues by Region/Country (includes corresponding Graph/Chart)
Table 34: Global Mobile Gaming Market (2014 & 2020P): Percentage Share Breakdown of Revenues by Device Type (includes corresponding Graph/Chart)
Lure of Mobile Games Tough To Resist
Key Statistical Findings:
Table 35: Global Gaming Market (2014): Percentage Share Breakdown of Traditional and Mobile Gamers by Age Bracket (includes corresponding Graph/Chart)
Table 36: Percentage Breakdown of Time Spent by Users on Mobile Games by Location (includes corresponding Graph/Chart)
Strong Demand for Mobile Video Provides Growth Impetus
‘Videoization’ of MVAS Gains Momentum
Mobile TV Generates Additional Revenues for MVAS Market Participants
Mass Adoption
Focus Area for Operators
Mobile TV Holds Bright Prospects for Mobile Advertising Revenue
Mobile Gambling Market on Roll Worldwide
‘Social Networking on the Move’ Encourages MVAS Market Growth
Key Statistical Data:
Table 37: Mobile Social Networking Market Worldwide (2014): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)
Table 38: Mobile Social Media Apps Market Worldwide (2014): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)
Utility MVAS to Grow in Popularity in Coming Years
M-Governance: An Emerging Frontier
M-Learning: Learning on the Move
Table 39: World Mobile Learning Market: Projected Compounded Annual Growth Rates (CAGR) for Mobile Learning Products for the Period 2010-2015 by Region (includes corresponding Graph/Chart)
M-Learning VAS
A Lucrative Market
M-Health Gaining Traction in Healthcare
Key Factors Driving mHealth
Medical Apps: Where Health Meets Technology
M-Agriculture Tends to Emerge as a Boon for Agriculture Community
M-Advertising Gains Prominence
Key Statistical Data:
Table 40: Global Mobile Advertising Market (2014 & 2020P): Percentage Share Breakdown of Revenues by Region/Country (includes corresponding Graph/Chart)
Table 41: Global Mobile Ad Market (2014): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)
Table 42: Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart)
Table 43: Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart)
Enterprise: A Critical Segment for Mobile Data Providers
M-Engagement: The Future of MVAS
High-Speed Networks Determine Success of New Mobile MVAS Services
Table 44: Global Mobile Telecommunications Sector (2014): Number of Active Mobile Broadband Subscriptions, Percentage of Active Mobile Broadband Subscriptions per 100 Population, and Percentage Growth of Mobile Broadband Subscriptions for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart)
‘Mobile WiMAX’
Making its Presence Felt in the World of High-Speed Networks
LTE & LTE Advanced Takes Mobile Broadband a Step Further
Facilities Seamless Delivery of High Definition MVAS Content
Table 45: Projected Global Commercial LTE & LTE-Advanced Network Deployments: Breakdown of Projected Annual Deployments for Years 2014 through 2016 (includes corresponding Graph/Chart)
Table 46: Global LTE Market (2014 & 2018P): Breakdown of Number of LTE Subscribers (in Thousands) by Region (includes corresponding Graph/Chart)
MVAS Over Wi-Fi: An Emerging Revenue Generator
Cloud
The New Paradigm for Mobile VAS
Network Operators Lean Towards Managed MVAS Services
Key Issues & Challenges
Piracy
A Burning Issue for Digital Music & Video Content

3. MOBILE VALUE ADDED SERVICES
AN OVERVIEW
An Introduction
Characteristics of Value Added Services
Advantages
Disadvantages of VAS
Costs of Value Added Services
Value Added Services
A Classification
Based on Nature of Service Delivery
Standalone
Non-Standalone
Based on Nature of Service
Mobile Browsing
Mobile Finance
Mobile Payments
Mobile Banking
Location-Based Services
Mobile Texting
Other Mobile Value-added Services
Social Networking
Entertainment
Call Management Services
Push-to-Talk
Location Sensitive Billing
VAS Applications

4. SERVICE LAUNCHES
Vodafone Unveils NOW TV in the UK
Vodafone UK Rolls Out Vodafone WorldTraveller
Mahindra Comviva Launches La Vida
Samsung Electronics Unveils Club Samsung 2.0
Samsung Unveils Operator Billing Integration for Samsung App Store
Mahindra Comviva Introduces mobiquity® Wallet
goSwiff Rolls Out New Suite of Mobile Value Added Services
Mahindra Comviva Unveils Domestic Interoperable Mobile Financial Service
Dialogic Unveils Network Fuel to Extend Capability of Existing Media Networks
StreamWIDE Introduces SmartMS Technology
Vodafone India Introduces Vodafone All-in-One VAS Card
GupShup Technologies Introduces GupShup Mobile App
One97 Communications to Unveil AdWorks Mobile AD Network
Bharti Airtel Introduces New Value-Added Service
Government of Karnataka Rolls Out m-Governance Services
TeleDNA Communications to Launch Infotainment and Entertainment Platform for NTC
Flytxt Unveils mADmart in Bangladesh
Vodacom to Introduce New Smart Plans
Vodacom Business Services Unveils Vodacom Cloud Monitor
Openwave Mobility Unveils ntegra4

5. RECENT INDUSTRY ACTIVITY
Mahindra Comviva to Expand its Business in the Americas
Comverse Takes Over Solaiemes
KongZhong to Acquire Minority Stake in Forgame Holdings
Mahindra Comviva Bags New Government Contract
KongZhong Signs Partnership Agreement with Soha Game
Mahindra Comviva Selects Radisys’ T-40 Series Ultra Platform
Bharti Airtel Teams Up with Mahindra Comviva in Africa
OnMobile Global Takes Over Livewire Mobile
Tech Mahindra Announces Extension of Merger with Mahindra Satyam
ValueFirst Digital Media Takes Over clk2c.com
Vodafone Enters into Collaboration with Handygo Technologies to Introduce IVR Service
Bharti Airtel and Nokia Enter into Alliance
Bharti Airtel Teams Up with Mahindra Comviva in Bangladesh
Bahrain Telecommunication Enters into Partnership with Nazara Technologies

6. FOCUS ON SELECT GLOBAL PLAYERS
Acision (UK)
Amazon.com, Inc. (US)
America Movil SAB de CV (Mexico)
Apple, Inc. (US)
AT&T, Inc. (USA)
Bharti Airtel Limited (India)
Blackberry Limited (Canada)
Computaris (UK)
Comverse, Inc. (US)
Dialogic, Inc. (US)
eServGlobal Limited (France)
Etihad Etisalat Co., (Saudi Arabia)
Gemalto NV (Netherlands)
Google, Inc. (US)
Huawei Technologies Co. Ltd. (China)
Intersec SA (France)
KongZhong Corp. (China)
NTT DoCoMo Inc. (Japan)
OnMobile Global Ltd. (India)
Opencode Systems Ltd. (Bulgaria)
Samsung Electronics Co. Ltd. (South Korea)
Samsung Apps
Sprint Corporation (US)
Tech Mahindra Limited (India)
CanvasM Technologies Limited (India)
Mahindra Comviva (India)
Telefónica S.A. (Spain)
Vodafone Group Plc (UK)
ZTE Corporation (China)

7. GLOBAL MARKET PERSPECTIVE
Table 47: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 48: World Historic Review for Mobile Value Added Services by Geographic Region
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 49: World 14-Year Perspective for Mobile Value Added Services by Geographic Region
Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 50: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Service Type
Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 51: World Historic Review for Mobile Value Added Services by Service Type
Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 52: World 14-Year Perspective for Mobile Value Added Services by Service Type
Percentage Breakdown of Revenues for Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES
A.Market Analysis
Outlook
Market Participants Look Up to MVAS for Increasing Revenue
Rapid Proliferation of 3G and 4G Services to Improve MVAS Prospects
High Smartphone Penetration
A Boon for MVAS Market in the US
Table 53: US Mobile Phones Market (2015E): Breakdown of New Mobile Phone Sales by Type of Phone
Smartphone & Feature Phones (includes corresponding Graph/Chart)
New-Generation LTE-Enabled Smartphones Widen Scope of MVAS
Mobile Video Services Gain Traction in the US
Mobile Gaming Continues to Gain Attention
Ringtones Market On the Wane
Expanding Role of M-Health in the US Healthcare Sector
Table 54: Preference for Smart Devices for mHealth Applications in the US: 2014 (includes corresponding Graph/Chart)
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 55: US Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 56: US Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

2. CANADA
A.Market Analysis
Outlook
Blackberry Limited
A Major Canadian Player
B.Market Analytics
Table 57: Canadian Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 58: Canadian Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

3. JAPAN
A.Market Analysis
Outlook
Overview
NTT DoCoMo Inc.
A Major Japanese Player
B.Market Analytics
Table 59: Japanese Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 60: Japanese Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4. EUROPE
A.Market Analysis
Outlook
Overview
Mobile Gaming to Witness an Upsurge in Near Future
B.Market Analytics
Table 61: European Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region
France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 62: European Historic Review for Mobile Value Added Services by Geographic Region
France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 63: European 14-Year Perspective for Mobile Value Added Services by Geographic Region
Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
4a. FRANCE
A.Market Analysis
Outlook
Service Launch
Select Players
B.Market Analytics
Table 64: French Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 65: French Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
4b. GERMANY
A.Market Analysis
Outlook
B.Market Analytics
Table 66: German Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 67: German Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
4c. ITALY
A.Market Analysis
Outlook
B.Market Analytics
Table 68: Italian Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 69: Italian Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
4d. THE UNITED KINGDOM
A.Market Analysis
Outlook
Mobile Operators Focus on Application-to- Person (A2P) SMS to Boost SMS Revenue
Table 70: UK SMS Market (2014): Percentage Share Breakdown of SMS Volume by Type
P2P SMS & A2P SMS (includes corresponding Graph/Chart)
Service Launches
Select Players
B.Market Analytics
Table 71: UK Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 72: UK Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
4e. SPAIN
A.Market Analysis
Outlook
Service Launch
Strategic Corporate Development
Telefónica S.A.
A Major Spanish Player
B.Market Analytics
Table 73: Spanish Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 74: Spanish Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
4f. RUSSIA
A.Market Analysis
Outlook
Market Overview
Table 75: Russian MVAS Market (2014): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart)
B.Market Analytics
Table 76: Russian Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 77: Russian Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
4g. REST OF EUROPE
A.Market Analysis
Outlook
Select Players
B.Market Analytics
Table 78: Rest of Europe Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 79: Rest of Europe Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC
A.Market Analysis
Outlook
Asia Pacific to Spearhead Growth in MVAS Market
Content Based Services on an Upswing
Video Services Market on a Roll
Asia-Pacific
A Major Market for Mobile Gaming
B.Market Analytics
Table 80: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region
China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 81: Asia-Pacific Historic Review for Mobile Value Added Services by Geographic Region
China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 82: Asia-Pacific 14-Year Perspective for Mobile Value Added Services by Geographic Region
Percentage Breakdown of Revenues for China, India and Rest of Asia-Pacific Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
5a. CHINA
A.Market Analysis
Outlook
Market Overview
Table 83: Chinese MVAS Market (2014): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
Rise in Mobile Internet Penetration Drives MVAS Growth
Table 84: Number of Mobile Internet Users in China for the Years 2009 through 2013 (in Million) (includes corresponding Graph/Chart)
Key Mobile and Mobile Internet Statistics in China:
Huge Demand for Mobile Browsing in China
Growing Demand for Transactional Services
Mobile Banking Gaining Importance in China
Stiff Competition Characterizes the Chinese MVAS Market
Strategic Corporate Development
Select Players
B.Market Analytics
Table 85: Chinese Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 86: Chinese Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
5b. INDIA
A.Market Analysis
Outlook
MVAS Market
An Overview
Challenges
Mobile Video Content Market to Gain Traction in Future
Indian Mobile Gaming Industry to Surge
Mobile Music Drives Mobile Entertainment Market in India
MVAS in Rural India
M-Health & M-Education To Focus on Rural Empowerment
M-Agriculture
An Emerging Frontier
Mobile Finance Gains Steam
Table 87: Indian Mobile Finance MVAS Market (2014): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
Traditional MVAS Offerings Sustain Demand
Opportunity Indicators:
Table 88: Indian MVAS Market (2014): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)
Table 89: Indian Ring Back Tones (RBT) Market (2014): Percentage Share Breakdown of Revenues by Vendor (includes corresponding Graph/Chart)
MVAS Players to Focus on International Markets
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 90: Indian Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 91: Indian Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
5c. REST OF ASIA-PACIFIC
A.Market Analysis
Outlook
Overview of Select Regional Markets
Indonesia
Thailand
Vietnam
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 92: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 93: Rest of Asia-Pacific Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA
A.Market Analysis
Outlook
Overview of Select Regional Markets
Saudi Arabia
Egypt
South Africa
Service Launches
Strategic Corporate Developments
Etihad Etisalat Co.
A Major Saudi Arabian MVAS Player
B.Market Analytics
Table 94: Middle East & Africa Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 95: Middle East & Africa Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

7. LATIN AMERICA
A.Market Analysis
Outlook
An Overview of MVAS Market in Latin America
Key Statistical Finding:
Table 96: Latin American MVAS Market (2014): Percentage Share Breakdown of Revenues by Service Category (includes corresponding Graph/Chart)
B.Market Analytics
Table 97: Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region
Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 98: Latin American Historic Review for Mobile Value Added Services by Geographic Region
Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 99: Latin American 14-Year Perspective for Mobile Value Added Services by Geographic Region
Percentage Breakdown of Revenues for Argentina, Brazil, Mexico, and Rest of Latin America Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
7a. ARGENTINA
A.Market Analysis
Outlook
MVAS Market Overview
B.Market Analytics
Table 100: Argentinean Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 101: Argentinean Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
7b. BRAZIL
A.Market Analysis
Outlook
Market Overview
B.Market Analytics
Table 102: Brazilian Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 103: Brazilian Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
7c. MEXICO
A.Market Analysis
Outlook
MVAS Market
An Overview
America Movil SAB de CV
A Major Mexican Player
B.Market Analytics
Table 104: Mexican Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 105: Mexican Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)
7d. REST OF LATIN AMERICA
A.Market Analysis
Outlook
B.Market Analytics
Table 106: Rest of Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 107: Rest of Latin American Historic Review for Mobile Value Added Services Market with Annual Revenues in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 129 (including Divisions/Subsidiaries 141)
The United States (20)
Canada (4)
Japan (1)
Europe (20)
- France (4)
- Germany (2)
- The United Kingdom (3)
- Spain (2)
- Rest of Europe (9)
Asia-Pacific (Excluding Japan) (64)
Latin America (5)
Africa (15)
Middle East (12)

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