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Mobile Value Added Services (MVAS) - Global Strategic Business Report Product Image

Mobile Value Added Services (MVAS) - Global Strategic Business Report

  • Published: September 2013
  • Region: Global
  • 363 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Mobile Value Added Services (MVAS) in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 137 companies including many key and niche players such as Acision, Amazon.com, Inc., America Movil SAB de CV, Apple, Inc., AT&T, Inc., Blackberry Limited, Computaris, Comverse, Inc., Dialogic, Inc., E-sense Teleservices, Inc., eServGlobal Limited, Etihad Etisalat Co., Gemalto NV, Google, Inc., Huawei Technologies Co. Ltd., Intersec SA, KongZhong Corp., Nokia Corporation, NTT DoCoMo Inc., OnMobile Global Ltd., Opencode Systems Ltd., Samsung Electronics Co. Ltd., Samsung Apps, Sprint Corporation, Tech Mahindra Limited, CanvasM Technologies Limited, Mahindra Comviva, Vodafone Group Plc, and ZTE Corporation.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. Executive Summary

1. INDUSTRY OVERVIEW
A Prelude
Key Milestones in Telecom Industry
Mobile Value Added Services: The New Growth Vector for Mobile Communications Industry
Table 1: Global Mobile Communication Industry: Percentages Share Breakdown for Revenue by Data and Voice Based Services for the Years 2010, 2011, 2012 and 2015 (includes corresponding Graph/Chart)
Providing MVAS - Now More of a Compulsion than an Option for MSPs
From MSPs to Mobile Users - Entire Mobile Industry Value Chain Bets Big on MVAS
A Peek at Various Value Chain Participants in MVAS Market
Traditional SMS/MMS Services Being Overshadowed by New Internet & Application Based MVAS Offerings
MVAS Market - Fairly Resilient Against Periods of Economic Slowdown
Outlook
Developing Markets - Hotspots for Growth
Opportunity Indicators
Table 2: World Market for Mobile Phones by Geographic Region (2012): Percentage Share Breakdown of Volume Sales by Region/Country (includes corresponding Graph/Chart)
Table 3: Global Percentage Share Breakdown of Number of Mobile Subscriptions by Region for the year 2012 (includes corresponding Graph/Chart)
Table 4: Global Mobile Internet Market (2012): Estimated Number of Active Mobile Broadband Subscriptions (In Million) in Developed and Developing Countries (includes corresponding Graph/Chart)
Table 5: MVAS as a Percentage of Total Mobile Service Revenues by Developing Countries (2012) (includes corresponding Graph/Chart)
Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets
Growth in Mobile Users to Drive MVAS
Key Opportunity indicators
Table 6: World Market for Mobile Handsets: Breakdown of Volume Sales in Million Units for Years 2011, 2013 & 2015 (includes corresponding Graph/Chart)
Table 7: World Market for Mobile Handsets by Technology
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handsets for Years 2013 & 2015 (includes corresponding Graph/Chart)
Table 8: Global Mobile Telecommunications Market (2012): Breakdown of Number of Mobile Subscribers (In Million) by Geographic Region (includes corresponding Graph/Chart)
Growing Smartphones Sales Lends Traction to MVAS Market
Table 9: Global Market for Smartphones (2013E & 2017): Breakdown of Sales in Thousand Units by Geographic Region (includes corresponding Graph/Chart)
Table 10: Global Market for Mobile Phones (2012): Percentage Share Breakdown of Smartphones and Feature Phones by Geographic Region (includes corresponding Graph/Chart)
Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
App Stores Revolutionize Mobile Content Distribution - Lends Traction to Mobile Value Added Data Services
Paid Services or Free Apps - Opportunity Nevertheless for MVAS Participants
Table 11: Average Time Spent (In Minutes) on Mobile Apps On Smartphones & Tablets Worldwide Per User Per Day: Breakdown by Category (includes corresponding Graph/Chart)
Table 12: Global Mobile Apps Market (2012): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)
Favorable Demographic Trends Strengthens Market Prospects for MVAS

2. NOTEWORTHY TRENDS, DRIVERS & ISSUES
Mobile Internet Access - A Major Revenue Contributor
Table 13: Penetration Rate of Mobile Devices, Active Mobile Broadband and Fixed Broadband Subscriptions (2012): Breakdown by Geographic Region (includes corresponding Graph/Chart)
Table 14: Global Mobile Internet Market (2012): Percentage Share Breakdown of Revenues for MMS/SMS, Entertainment, Advertisement/Search, Enterprise Services and Other Data Access (includes corresponding Graph/Chart)
Growing Demand for Entertainment Content
Key Opportunity Indicators
Table 15: World Mobile Entertainment Market (2012): Percentage Breakdown of Revenues by Type of Service/Content (includes corresponding Graph/Chart)
Mobile Music Fuels MVAS Market Growth
Table 16: Global Mobile Music Industry (2012): Percentage Share Breakdown of Revenues by Segments-Ringtones, Ringback tones, Full Track Downloads, Music Streaming (includes corresponding Graph/Chart)
Table 17: Untapped Potential in Store for Mobile Cloud Music Services - Presented as Percentage Share of Mobile Users Accessing Music Applications Over Mobile Phones by Time Spent (includes corresponding Graph/Chart)
Table 18: Average Listener Hours for Mobile Music for the years 2010, 2011, 2012 and 2014 for Web and Mobile (in Billions of Hours) (includes corresponding Graph/Chart)
Mobile Gaming Offers Opportunities On a Platter
Lure of Mobile Games Tough To Resist
Opportunity Indicators
Table 19: Worldwide Digital Games Market (2010 & 2014): Percentage Breakdown of Revenues by Segments - Console Games, Online Games, Social Games, Mobile Games and PC Games (includes corresponding Graph/Chart)
Table 20: Worldwide Mobile Gaming Market (2011): Percentage Breakdown of Traditional and Mobile Gamers by Age Brackets - Under 18, 18-49, and Above 50 (includes corresponding Graph/Chart)
Table 21: Percentage Breakdown of Time Spent by Users on Wireless Games by Location (includes corresponding Graph/Chart)
Strong Demand for Mobile Video Provides Growth Impetus
‘Videoization' of MVAS Gains Momentum
Mobile TV Generates Additional Revenues for MVAS Market Participants
Mass Adoption - Focus Area for Operators
Mobile TV Holds Bright Prospects for Mobile Advertising Revenue
Mobile Gambling Market on Roll Worldwide
‘Social Networking on the Move' Encourages MVAS Market Growth
Table 22: Global Mobile Social Networking Market (2012): Percentage of Mobile Subscribers Accessing Mobile Web on a Monthly Basis in Select Countries (includes corresponding Graph/Chart)
Table 23: World Social Media Penetration Rates (%) by Region (includes corresponding Graph/Chart)
Location-Based Services Extend Opportunity
Location-Based Advertising Gain Rapid Adoption
Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
M-Commerce - The Fastest Growing MVAS Segment
Mobile Banking Market - An Intensifying Mobile Data Traffic Stream
Mobile Payments - A Large Revenue Generator
Utility MVAS - Growing in Popularity
M-Governance: An Emerging Frontier
M-Learning: Learning on the Move
Table 24: World Mobile Learning Market: Projected Compounded Annual Growth Rates (CAGR) for Mobile Learning Products for the Period 2010-2015 by Region (includes corresponding Graph/Chart)
M-Learning VAS - A Lucrative Market
M-Health & M-Agriculture to Gain Traction
M-Advertising Gains Prominence
Table 25: Global Mobile Advertising Industry (2013 & 2016P): Percentage Share Breakdown of Revenues by Region (includes corresponding Graph/Chart)
Table 26: Global Mobile Internet Ad Market (2013E): Percentage Share Breakdown Internet Ad Revenues by Leading Players (includes corresponding Graph/Chart)
Enterprise: A Critical Segment for Mobile Data Providers
M-Engagement: The Future of MVAS
High-Speed Networks Determine Success of New Mobile MVAS Services
‘Mobile WiMAX' - Making its Presence Felt in the World of High-Speed Networks
MVAS Over Wi-Fi: An Emerging Revenue Generator
Cloud - The New Paradigm for Mobile VAS
Key Issues & Challenges
Piracy - A Burning Issue for Digital Music & Video Content

3. MOBILE VALUE ADDED SERVICES - AN OVERVIEW
An Introduction
Characteristics of Value Added Services
Advantages
Disadvantages of VAS
Costs of Value Added Services
Value Added Services - A Classification
Standalone
Non-Standalone
Categories of VAS
Info VAS
Entertainment VAS
M-Commerce VAS
Mobile Value-added Services
Call Management Services
Push-to-Talk
Location Sensitive Billing
Mobile Data Services
VAS Applications

4. SERVICE LAUNCHES
GupShup Technologies Introduces GupShup Mobile App
Dialogic Unveils Network Fuel to Extend Capability of Existing Media Networks
One97 Communications to Unveil AdWorks Mobile AD Network
Telecom Operators Introduce Service for Mobile VAS Complaints
Flytxt Unveils mADmart in Bangladesh
Bharti Airtel Introduces New Value-Added Service
StreamWIDE Introduces SmartMS Technology
Government of Karnataka Rolls Out m-Governance Services
Vodacom to Introduce New Smart Plans
TeleDNA Communications to Launch Infotainment and Entertainment Platform for NTC
Vodacom Business Services Unveils Vodacom Cloud Monitor
Vodafone India Introduces Vodafone All-in-One VAS Card
StreamWIDE Introduces SmartMS Technology
Government of Karnataka Rolls Out m-Governance Services
Handygo Technologies Introduces Mobile-Based Gadget Guide Update Service
Aircel Introduces Pocket Internet Games Recharge Card
Idea Cellular Launches Idea Magic Voice VAS Service
Mobile-XL™ Introduces Operator Dashboard
Mobile-XL™ Improves Email Functionality of XLBrowser™ Service
Dialogic Unveils Dialogic® PowerMedia™ Extended Media Server
Dialogic Unveils Mobile Video Communication Service
China Mobile Launches Mobile Voice Application
Intersec Unveils IGLOO Version 3.0
Atos Worldline Unveils NFC Mobile Wallet
Comviva Unveils Hola!, a Mobile Social Networking Product
Airtel Unveils SMS Alerts Platform
Tigo Tanzania Launches Voice SMS Service
TeleDNA Offers Machine-to-Machine Platform
Saregama and Tata DoCoMo Introduce Legends Forever Music Service
Openwave Mobility Unveils Mobile Data Charging Solution
Salusoft Introduces Mobile Application Development Program
Neusoft Introduces Silta Product Family
Dialogic's SBO and SBC Solutions Deliver Extended Network Capabilities in Africa
Donjin Communication Technology Launches MSVAS Gateway
Dialogic Introduces Dialogic® PowerMedia™ HMP 5.0 Software
Comverse Unveils Comverse VAS 3.0
Dialogic Launches Dialogic® BorderNet™ 2020 Integrated Multimedia Gateway
Apalya Technologies to Extend Mobile VAS Portfolio
Net Mobile Introduces Direct Carrier Billing Service Net-m
Mobinil Launches Pay-For-Me Service on eServGlobal Platform
Acision Rolls out Enhanced Personalized Messaging Services
Nextel Introduces PTT Services on New W-CDMA Network
Dialogic Introduces Solution Showcase
FET Rolls out Four Mobile VAS Platforms
Idea Launches “Behtar Zindagi”
Airtel Bangladesh and Comviva Partner to Launch SMS Services
Voicetap and Tata DOCOMO Introduce TOM
Bay Talkitec Unveils Smart LI
Zantel Introduces Epiq Nation
BSNL Unveils Three New VAS
Zain Kuwait Introduces USSD Service
XOP Networks Launches Mobile Service Provider VAS Package
Reliance Communications Rolls out Mobile Banking Services
Sangoma Technologies Releases New Version of NetBorder SS7 Media Gateway
Telkom Unveils Business Mobile Services
Aircel Selects Dialogic® Vision™ 1000 Video Gateway for 3G Platform
Tata DoCoMo Introduces Three New Regional VAS
OnMobile Rolls out VAS for Vodafone Egypt
Ucell Introduces SMS Value-Added Services
Tata Teleservices Rolls Out Commonwealth 2010 Value-Added Service Portfolio
Taiwan Mobile Unveils MoFun Value Added Service Platform for Smartphones
Vodafone Essar Introduces Ramadan Value Added Services in Kolkata
ICE to Roll Out 3G Value-Added Services
Zain Kenya Launches Call-Back, Airtime Credit Services
IMI Mobile Unveils Cell Shakti Service in Andhra Pradesh
Airtel Rolls Out Value-Added Service in Karnataka
BSNL Deploys the SDP of TeleDNA to Manage 3G-Based Value-Added Services in West Zone
IPcom Technologies Unveils Roaming Data Alert Solution
Interchan Launches Handset-Based Chargeable Mobile Value-Added Service
Reliance Communications Unveils “Mobile Jockey” VAS
Vodafone Essar Introduces Value-Added Services on Bengali New Year
Mobile Tribe Introduces Two Value-Added Services in Partnership with Virgin Mobile
Idea Cellular Introduces CyPreTones Service in Andhra Pradesh
NetOne Rolls Out OneXtra Services
Tata DoCoMo Unveils New VAS in Partnership with Gemalto
Telesoft Technologies Rolls Out ARNE IVR Video and Voice Platform
Synway to Unveil New Hardware Architecture and VoIP Recording Component
MTNL Mumbai and Spice Digital Launch 3G Value Added Services

5. RECENT INDUSTRY ACTIVITY
Bahrain Telecommunication Enters into Partnership with Nazara Technologies
Tech Mahindra Announces Extension of Merger with Mahindra Satyam
ValueFirst Digital Media Takes Over clk2c.com
Vodafone Enters into Collaboration with Handygo Technologies to Introduce IVR Service
Bharti Airtel and Nokia Enter into Alliance
One97 Communications Takes Over MobiVite
Citrix Takes Over Bytemobile
Nokia India and Idea Cellular Enter into Strategic Partnership
Ingram Micro to Take Over Promark Technology
Aruba Networks Collaborates with YinzCam
Xinhua News Agency Signs Cooperation Agreement with China Telecom
Weston Solutions Unveils New Operations in China
Telit Introduces m2mAIR Business Unit
Parking Concepts Collaborates With QuickPay to Provide Mobile Parking Payment Services
IN Switch Signs Reseller Agreement with Openwave Mobility
Allot Communications Acquired Oversi Networks
Trunkbow Enters into an Agreement with Shanghai Telecommunication Engineering
360Buy Inks a Strategic Partnership Agreement with China Mobile
MTN Signs an Agreement with Ericsson
Accuris Networks Signs Collaboration Agreement Acme Packet
Airtel Signs Agreement with Novosol
Tech Mahindra Takes Over Majority Interest in Comviva Technologies
eServGlobal Announces New Agreement for HomeSend with Moneytrans
Airtel Joins Hands with ERICSSON for Total Network Transformation Program
Trunkbow Extends China Unicom Association with MPS Deployment
MoFuse Teams up with Spreed to Extend the Mobile Web Development Solutions
Golan Telecom Selects OpenCloud's Rhino Platform
Mobile-XL™ Inks Agreement with Orange Cameroon
AudioCodes Inks Agreement with BroadSoft for Resale of AudioCodes VMAS
Dialogic Enters into Partnership with VoipSwitch
Dialogic Enters into Collaboration with Bubble Motion
Mobile-XL™ and Zed Mobile Ink Partnership
Altruist Group Takes Over Relay Strategy
Spice Digital and Hungama Digital Media Entertainment Ink Exclusive Agreement
CanvasM Enters into Strategic Partnership with Polaris Wireless
Apacheta Joins Hands with HCL Technologies to Offer Mobile Enterprise Solutions
China Mobile Chooses Trunkbow to Support Deployment of Point of-Sale MPS
telent to Take Over Cassidian's Analogue Radio Activities
MTNL Teams Up with DigiVive to Provide Mobile TV
Chunghwa Telecom Inks Agreement with HTC
eServGlobal and Xtract Collaborate to Offer Innovative Analytics for Real Time Promotion
Starfish Mobile and OnMobile Enter into Partnership
Spice Digital Enters into Collaboration with Nepal Telecom
ZigBee Alliance Signs Partnership Agreement with Energy@home
ZTE Plans to Build Value Added Services for Vodafone Essar
Madison World Teams up with OnMobile to Form a Mobile Marketing Company
Jingwei International Takes over Shanghai Haicom Telecommunication
StreamWIDE Partners with Dialogic
Tencent Holdings to Take Over Stake in Mweb Holdings
Samsung Joins Hands with H-care Partner on Mobile Value Added Services
One97 Joins Hands with SAIF Partners to Invest in MVAS Start Ups
VTC to Offer 3G services
Huayi Brothers Media Acquires Minority Stake in Beijing Ourpalm
Etisalat and Comviva Partner to Offer Value Added Mobile Solutions
TDC and iBasis Sign Agreement to Offer Mobile VAS
Airwide Solutions and Tecnotree Collaborate to Provide Comprehensive VAS Solutions
Artificial Life Collaborates with China Unicom for Launching Mobile Game Products

6. FOCUS ON SELECT GLOBAL PLAYERS
Acision (UK)
Amazon.com, Inc. (US)
America Movil SAB de CV (Mexico)
Apple, Inc. (US)
AT&T, Inc. (USA)
Blackberry Limited (Canada)
Computaris (UK)
Comverse, Inc. (US)
Dialogic, Inc. (US)
E-sense Teleservices, Inc. (India)
eServGlobal Limited (France)
Etihad Etisalat Co., (Saudi Arabia)
Gemalto NV (Netherlands)
Google, Inc. (US)
Huawei Technologies Co. Ltd. (China)
Intersec SA (France)
KongZhong Corp.
Nokia Corporation (Finland)
NTT DoCoMo Inc. (Japan)
OnMobile Global Ltd. (India)
Opencode Systems Ltd. (Bulgaria)
Samsung Electronics Co. Ltd. (South Korea)
Samsung Apps
Sprint Corporation (US)
Tech Mahindra Limited (India)
CanvasM Technologies Limited (India)
Mahindra Comviva (India)
Vodafone Group Plc (UK)
ZTE Corporation (China)

7. GLOBAL MARKET PERSPECTIVE
Table 27: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 28: World Historic Review for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 29: World 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)
Table 30: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Service Type - Mobile Internet Access, Mobile Commerce, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 31: World Historic Review for Mobile Value Added Services by Service Type - Mobile Internet Access, Mobile Commerce, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 32: World 15-Year Perspective for Mobile Value Added Services by Service Type - Percentage Breakdown of Revenues for Mobile Internet Access, Mobile Commerce, Location Based Services, Mobile Texting, and Others Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES
A.Market Analysis
Current & Future Analysis
Market Participants Look Up to MVAS for Increasing Revenue
High Smartphone Penetration - A Boon for MVAS Market in the US
Table 33: US Market for Mobile Phones (2012): Percentage Share Breakdown of Smartphones and Feature Phones (includes corresponding Graph/Chart)
Rapid Proliferation of 3G and 4G Services to Improve MVAS Prospects
Mobile Video Services to Gain Traction in the US
Mobile Gaming - ‘All Set' to Grow
Ringtones Market On the Wane
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 34: US Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 35: US Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

2. CANADA
A.Market Analysis
Current & Future Analysis
Select Player
B.Market Analytics
Table 36: Canadian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 37: Canadian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

3. JAPAN
A.Market Analysis
Current & Future Analysis
Overview
Select Player
B.Market Analytics
Table 38: Japanese Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 39: Japanese Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4. EUROPE
A.Market Analysis
Current & Future Analysis
Overview
Mobile Gaming to Witness an Upsurge in Near Future
B.Market Analytics
Table 40: European Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region
France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 41: European Historic Review for Mobile Value Added Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 42: European 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)
4a. FRANCE
A.Market Analysis
Current & Future Analysis
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 43: French Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 44: French Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
4b. GERMANY
A.Market Analysis
Current & Future Analysis
Strategic Corporate Development
B.Market Analytics
Table 45: German Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 46: German Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
4c. ITALY
A.Market Analysis
Current & Future Analysis
Service Launch
Strategic Corporate Developments
B.Market Analytics
Table 47: Italian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 48: Italian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
4d. THE UNITED KINGDOM
A.Market Analysis
Current & Future Analysis
Mobile Operators Focus on Application-to- Person (A2P) SMS to Boost SMS Revenue
Table 49: UK SMS Market (2012): Percentage Share Breakdown of SMS Volume by Type - P2P SMS & A2P SMS (includes corresponding Graph/Chart)
Select Players
B.Market Analytics
Table 50: UK Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 51: UK Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
4e. SPAIN
A.Market Analysis
Current & Future Analysis
Service Launch
B.Market Analytics
Table 52: Spanish Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 53: Spanish Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
4f. RUSSIA
A.Market Analysis
Current & Future Analysis
Market Overview
Table 54: Russian MVAS Market (2012): Percentage Share Breakdown of Revenues by Segments (includes corresponding Graph/Chart)
B.Market Analytics
Table 55: Russian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 56: Russian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
4g. REST OF EUROPE
A.Market Analysis
Current & Future Analysis
Strategic Corporate Development
Select Players
B.Market Analytics
Table 57: Rest of Europe Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 58: Rest of Europe Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC
A.Market Analysis
Current & Future Analysis
Asia Pacific to Spearhead Growth in MVAS Market
Content Based Services on an Upswing
Video Services Market on a Roll
Asia-Pacific - A Major Market for Mobile Gaming
B.Market Analytics
Table 59: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 60: Asia-Pacific Historic Review for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 61: Asia-Pacific 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for China, India and Rest of Asia-Pacific Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)
5a. CHINA
A.Market Analysis
Current & Future Analysis
Market Overview
Table 62: Chinese MVAS Market (2013E): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
Rise in Mobile Internet Penetration Drives MVAS Growth
Table 63: Number of Mobile Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart)
Key Mobile and Mobile Internet Statistics in China:
Huge Demand for Mobile Internet Services in China
Growing Demand for Transactional Services
Mobile Banking Gaining Importance in China
Stiff Competition Characterizes the Chinese MVAS Market
Table 64: Chinese MVAS Market (2012): Percentage Share Breakdown of Revenues by Operator (includes corresponding Graph/Chart)
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 65: Chinese Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 66: Chinese Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
5b. INDIA
A.Market Analysis
Current & Future Analysis
MVAS Market - An Overview
Challenges
Mobile Video Content Market to Gain Traction in Future
Indian Mobile Gaming Industry to Surge
Mobile Music Drives Mobile Entertainment Market in India
MVAS in Rural India
M-Health & M-Education To Focus on Rural Empowerment
M-Agriculture - An Emerging Frontier
M-Commerce Gains Steam
Table 67: Indian M-Commerce Market (2012): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
Traditional MVAS Offerings Sustain Demand
Opportunity Indicators
Table 68: Indian MVAS Market (2012): Percentage Share Breakdown of MVAS by Category (includes corresponding Graph/Chart)
Table 69: Indian Ring Back Tones (RBT) Market (2011): Percentage Share Breakdown of Revenues by Vendor (includes corresponding Graph/Chart)
MVAS Players to Focus on International Markets
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 70: Indian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 71: Indian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
5c. REST OF ASIA-PACIFIC
A.Market Analysis
Current & Future Analysis
Select Regional Markets
Indonesian Mobile VAS Market Scenario
Thailand - MVAS Market Overview
Vietnam
Service Launches
Strategic Corporate Developments
Select Players
B.Market Analytics
Table 72: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 73: Rest of Asia-Pacific Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA
A.Market Analysis
Current & Future Analysis
Saudi Arabian Market - A Snapshot
Egypt
An Insight into the African MVAS Market
Service Launches
Strategic Corporate Developments
Select Player
B.Market Analytics
Table 74: Middle East & Africa Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 75: Middle East & Africa Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

7. LATIN AMERICA
A.Market Analysis
Current & Future Analysis
An Overview of MVAS Market in Latin America
Key Statistical Finding:
Table 76: Latin American MVAS Market (2012): Percentage Share Breakdown of Revenues by Type (includes corresponding Graph/Chart)
Strategic Corporate Developments
B.Market Analytics
Table 77: Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 78: Latin American Historic Review for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 79: Latin American 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for Argentina, Brazil, Mexico, and Rest of Latin America Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)
7a. ARGENTINA
A.Market Analysis
Current & Future Analysis
MVAS Market Overview
B.Market Analytics
Table 80: Argentinean Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 81: Argentinean Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
7b. BRAZIL
A.Market Analysis
Current & Future Analysis
Market Overview
Strategic Corporate Development
B.Market Analytics
Table 82: Brazilian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 83: Brazilian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
7c. MEXICO
A.Market Analysis
Current & Future Analysis
MVAS Market - An Overview
Select Player
B.Market Analytics
Table 84: Mexican Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 85: Mexican Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
7d. REST OF LATIN AMERICA
A.Market Analysis
Current & Future Analysis
Service Launch
B.Market Analytics
Table 86: Rest of Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 87: Rest of Latin American Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 137 (including Divisions/Subsidiaries - 150)
The United States (23)
Canada (5)
Japan (1)
Europe (24)
- France (5)
- Germany (2)
- The United Kingdom (4)
- Spain (1)
- Rest of Europe (12)
Asia-Pacific (Excluding Japan) (65)
Latin America (4)
Middle-East (14)
Africa (14)

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