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News and Magazine in Italy to 2013
Datamonitor, Aug 2009, Pages: 84
This databook provides key data and information on the news and magazine market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on two categories: newspapers and magazines
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share (Newspaper only) as well as distribution share (News and Magazine) information for 2007 and 2008
Highlights of this title
The market for news and magazine in Italy increased at a compound annual growth rate of 4.0% between 2003 and 2008.
The magazines category led the news and magazine market in Italy, accounting for a share of 67.2%.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the news and magazine market in Italy
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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