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Hot Drinks Performance in the Face of Recessionary Pressure
Euromonitor International, Sep 2009, Pages: 94
Hot Drinks Performance in the Face of Recessionary Pressure market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Key Findings:
- Global hot drinks volume growth will slow on the back of the global economic downturn. Core markets of Japan, Germany, US, UK and France all seriously impacted by declines in consumer spending. The developed markets such as US, UK and Germany, hardest hit during the recession, are forecast to be the most affected as the economy worsens. However, consumer ability to downtrade is mitigating volume declines.
- A shortfall in global tea production in 2009 could push prices to an all time high. However, this might also create an opportunity for premiumisation of output. In coffee, an on-trade slowdown is forecast to create a positive bounce in at-home demand.
- Make up of the market in terms of traditional nature, health and wellness penetration, consumers’ propensity to gravitate to cheaper alternatives will determine the length and depth of the slowdown.
- On-trade channel will witness strong declines as cash-strapped consumers shun coffee shops and cafés. This is especially important in non-traditional coffee markets.
- High unit price categories of speciality coffee beans are likely to be under pressure in 2009 and 2010, especially in markets most affected by declines in GDP and consumer spending.
- Opportunity for consumption growth will be driven through emerging markets, especially Asian markets. Asia-Pacific is forecast to dethrone Western Europe as the highest spending hot drinks region by 2010, reflecting downward pressure in the UK and Euro-Zone due to recession.
- Hot drinks consumption trends in the Middle East and Africa will remain largely the same as forecast in January 2009. This is primarily due to the underdeveloped nature of the hot drinks market.
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