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Feminine Hygiene Products - Global Strategic Business Report Product Image

Feminine Hygiene Products - Global Strategic Business Report

  • Published: February 2012
  • Region: Global
  • 421 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Feminine Hygiene Products in US$ Million by the following Product Segments: Sanitary Pads/Towels, Tampons, Pantyliners, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.

The report profiles 134 companies including many key and niche players such as Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Lil-lets Group Limited, Natracare Bodywise (UK) Ltd., PayChest, Inc., Playtex Products Inc., Procter & Gamble, Svenska Cellulosa Aktiebolaget, and Uni-Charm Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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FEMININE HYGIENE PRODUCTS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Sanitary Pads/Towels I-3
Tampons I-4
Panty liners I-4
Other Feminine Hygiene Products I-4

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Changing Landscape of the Industry II-1
Market Maturity II-2
Recession Creates a Chain of Undulations in the Business
Environment II-2
The World Beyond the Recession II-3
The Competitive Setup II-3
Manufacturer Woes II-4
Market Share Findings: A Review II-4
Table 1: Leading Players in the Worldwide Feminine Hygiene
Products Market (2010): Market Share by Company - Procter &
Gamble, Kimberly-Clark, Johnson & Johnson, SCA and Others
(includes corresponding Graph/Chart) II-4

Table 2: Leading Players in the World Sanitary Napkins Market
(2010): Market Share by Company - Procter & Gamble,
Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm, Kao and
Others (includes corresponding Graph/Chart) II-5
A Psychographic Profile of Customer Groups II-5
Consumer Education - A Core Issue II-5
Demographics and its Effect on Sanitary Protection Products II-6
Statistical Snapshots: “Notes from All Over the Globe” II-6
Tracking Major Trends II-7
Manufacturers Unmoved by Rising Raw Material Costs II-7
Zooming in On Teens II-7
Feminine Hygiene Products Donning Healthcare- Related Roles II-7
Comfort Outperforms Price II-8
Physically Active Schedules: A Preferred Lifestyle Choice II-8
Nonwovens: The Time Honored Material Continues its Reign II-8
Women: No Longer A Captive Market II-8
The Convenience Factor II-9
Product Innovations: Sprucing Up the Market II-9
Packaging: Thinking Out of the Box II-9
Reusability: A Resurfacing Trend from the 50s & 60s II-10
Growth of Multi-Purpose Products II-11
Advertising & Marketing Trends II-11
New Advertising Targets II-11
Brand Loyalty: Strong as Ever II-12
Rise of the Internet World II-12
Private Labels: Gaining Favoritism? II-12
Innovation is the Name of the Game II-13
Thin & Absorbent: The Need of Today's Women II-13
Ultra-thin Products: The Latest in Vogue II-14
Self-Adhesive/Beltless Napkin: A Major Breakthrough II-14
Amazing Insights into the Stain-Lock System II-14
Emergence of Scented Products II-14
The Natural Way to Hygiene: A Major Trend Catching Fire II-15
Organic Tampons: An Answer to Cries Against Toxin Protection II-15
Feminine Sanitary Products Going Green II-16
Flushable & Biodegradable Napkins: An Eco-Friendly Solution
to Hygiene II-16
New Fabric Technology: Mapping Development Through the Years II-16
Leakage Prevention: A Major Value Added Breakthrough II-17
Effective Odor Control: Reducing Discomfiture II-17
Superabsorbent Fiber Technology: Making Life Easier II-17
DivaCup™, A Breakthrough from Conventional Tampons and Pads II-17
Wyeth's New Drug for Menstrual Suppression II-18

2. ISSUES CONFRONTING THE INDUSTRY II-20
The Irony of Toxic Products & their Sanitary Protection Claims II-20
Unraveling the Truth About Pads & Tampons II-20
TSS: Safety of Feminine Sanitary Products Questioned II-21
Passing the Buck II-21
Unsettling Statistics in the Past II-22
Napkins Vs Tampons - Competition Heats Up II-22
Tampon Applicators & their Impact on the Environment II-22
What the Manufacturers Have to Say? II-23

3. PRODUCT OVERVIEW II-24
Feminine Hygiene Products: A Definition II-24
Feminine Protection Category II-24
The Intimate Hygiene Category II-24
Sanitary Pads/Napkins II-24
An Evolution Scan II-24
Design Aspects II-25
Major Product Types II-25
Belted and Self-Adhesive Napkins II-25
Maxipads II-25
Minipads II-26
Panty Shields II-26
Ultrathin Napkins II-26
Curved Napkins II-26
Overnight and Longer Napkin Products II-26
Slips Napkins II-27
Developments in the Field of Disposable Sanitary Napkins II-27
Tampons II-27
Definition II-28
An Evolution Scan II-28
Major Product Types II-29
Applicator Tampons II-29
Digital or Applicator-free Tampons II-29
Sanitary Towels II-30
Panty liners II-30
Definition II-30
Accessories in Female Hygiene II-30
Synthetic Polyester Absorbent Materials: A Technical Insight II-30
Variable Flow Management: A Cutting Edge Technology Advancement II-31
A Peek Into Organic Production Alternatives II-31

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-32
Corman Introduces Organyc Organic Cotton Products II-32
Serene Incorporation Launches Product Serene II-32
Hy-Jean Corp Launches ‘Pantzies Female Hygiene Product II-32
Unicharm Launches Sofi Fuwagokochi Tennen Cotton II-32
Vagisil® Launches Vagisil Satin™ II-32
HypoAllergenics Introduces Sanature to Relieve from Vaginal
Skin Irritation II-33
Senshukai Launches Washable Sanitary Pad II-33
Millie & More to Launch in the UK and Singapore II-33
Bodyform to Introduce Deo Fresh II-33
Lil-Lets Introduce New Compact Applicator Tampon II-33
Lil-Lets Extends Product Base with New Pads Range II-34
Vienex USA Introduces Natural Feminine Hygiene Product II-34

5. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-35
Kimberly to Launch Internal Female Tampons in Brazil II-35
Playtex Launches Gentle Glide® Tampon II-35
Lil-lets to Launch New Tampon II-35
J&J China Launches Stayfree Sanitary Napkin II-35
Playtex Introduces Tampon for Sport Active Female II-35
P&G Launches Light-Scented Tampons and Panty Liners II-36
Ecoprogress Unleashes Flushaway™ Products in K-Mart Stores II-36
Kao Corporation Introduced Laurier F Sanitary Napkin II-36
Uni-Charm Rolls Out Innovative Sofy Panty-Liner II-36
Unicharm Designs Pantyliner with Natural Air Cotton II-36
Bach Tuyet Offers Matur Brand of Sanitary Napkin II-36

6. RECENT INDUSTRY ACTIVITY II-37
Glatfelter Takes Over Concert Industries II-37
Toray Industries to Establish a Non-Woven Fabric Unit in China II-37
Evofem Inks Product Distribution Agreement with Duane Reade II-37
Perrigo Takes Over US-Based Unico II-37
Ellen AB, Beijing Zhonglian Enter into Product launch Agreement II-38
SCA Takes Over Argentina based Womens Hygiene Product Company II-38
Phoenix Health International to Enter Sanitary Market II-38
Godrej Consumer Announces the Take Over Godrej SCA Hygiene II-38

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-39
Kimberly-Clark to Establish Sanitary Products Facility II-39
Instead Healthcare to Form Joint Venture with Health Sciences
Limited II-39
Godrej SCA Hygiene to Establish Facility to Manufacture
Womens Hygiene Products II-39
Pantex Announces the Commencement of UAE Operations II-39
First Quality Takes Over Retail Products Business of Covidien II-39
KMI Takes Over Floraroma to Foray Womens Sanitary Market II-40
PayChest Gains Global Rights for Flushaway™ Products and
Technology II-40
Energizer Holdings Acquires Playtex Products II-40
SCA Acquires Stake in Nuqul II-40
Accantia Divests Lil-lets to Electra II-40
Unicharm Acquires Shiseido Sanpro Business II-41
Kimberly-Clark Set to Expand Operations in Turkey II-41
Rostam Procures $20million Wal-Mart Contract II-41
Dr. Fresh Establishes Flushaway Division II-41
Uni-Charm to Acquire Gulf Hygiene Industries II-41
SCA Invest $5M to Revamp Sanitary Products II-41
Polar Pharma to Enter Indian market with Branded Sanitary Napkins II-42
Violeta Adds Production Capacity II-42
Kimberly-Clark to Establish R&D Facility in South Korea II-42
Ecoprogress Inks Long-term Deal with Canadian Firm II-42
Ecoprogress Secures $US 40,000 Order from Dr. Fresh II-42
Ecoprogress Wins Order from South China II-42
Ecoprogress Delivers Flushaway™ Products in Australia II-42
Ecoprogress, Sookochoff Enter Into Broker Agreement II-43
Ecoprogress Enter Into Licensing Agreement with QuarTek II-43

8. FOCUS ON SELECT PLAYERS II-44
Johnson & Johnson (USA) II-44
Kao Corporation (Japan) II-44
Kimberly-Clark Corporation (USA) II-44
Lil-lets Group Limited (UK) II-45
Natracare Bodywise (UK) Ltd. (UK) II-45
PayChest, Inc (USA) II-45
Playtex Products Inc (USA) II-46
Procter & Gamble (USA) II-46
Svenska Cellulosa Aktiebolaget (Sweden) II-47
Unicharm Corporation (Japan) II-47

9. GLOBAL MARKET PERSPECTIVE II-49
Table 3: World Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) II-49

Table 4: World Historic Review for Feminine Hygiene Products
by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008(includes
corresponding Graph/Chart) II-50

Table 5: World 15-Year Perspective for Feminine Hygiene
Products by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) II-51

Table 6: World Recent Past, Current & Future Analysis for
Sanitary Pads/Towels by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) II-52

Table 7: World Historic Review for Sanitary Pads/Towels by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-53

Table 8: World 15-Year Perspective for Sanitary Pads/ Towels
by Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) II-54

Table 9: World Recent Past, Current & Future Analysis for
Tampons by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-55

Table 10: World Historic Review for Tampons by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-56

Table 11: World 15-Year Perspective for Tampons by Geographic
Region/Country - Percentage Breakdown of Dollar Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-57

Table 12: World Recent Past, Current & Future Analysis for
Panty Liners by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-58

Table 13: World Historic Review for Panty Liners by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-59

Table 14: World 15-Year Perspective for Panty Liners by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2003, 2011, & 2017 (includes corresponding Graph/Chart) II-60

Table 15: World Recent Past, Current & Future Analysis for
Other Feminine Hygiene Products by Geographic Region/ Country -
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) II-61

Table 16: World Historic Review for Other Feminine Hygiene
Products by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008(includes
corresponding Graph/Chart) II-62

Table 17: World 15-Year Perspective for Other Feminine Hygiene
Products by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) II-63

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Feminine Hygiene Market Faces the Brunt of Changing Dynamics III-1
Table 18: Leading Sanitary Napkin Manufacturers in United
States (2010): Percentage Share Breakdown of Retail Dollar
Sales by Company (includes corresponding Graph/Chart) III-1
Consumer Behavior and Related Dynamics III-1
Purchasing Patterns III-2
Income Groups III-2
Ethnic Trends III-2
Table 19: Customer Purchasing Patterns for Sanitary
Napkins/Liners in the US (2006) III-3
Tampons Market -A Review III-3
Market Highlights III-3
Table 20: Key Players in the US Tampons Market (2010):
Percentage Share Breakdown of Sales for Procter & Gamble,
Energizer (Playtex), Kimberly- Clark, Johnson & Johnson,
and Others (includes corresponding Graph/Chart) III-4
Growth Drivers III-4
Tampons Cash in on the Outdoor Theme III-4
Loyal Base of Tampon Users III-4
Clothing Favors Tampon Usage III-4
Market Trends III-4
Convenience and Portability Emphasize Need for Innovative
Packaging III-4
Tampon Packaging - Innovations are the Norm III-5
The Tampons Segment: A Retrospective Overview III-5
TSS Scare Leads to Withdrawal of Super-Absorbent Tampons III-5
FDA—Regulations Related to Tampons III-6
Organic Tampons - A Solution? III-7
Tracking Market Share Trends III-8
Table 21: Leading Sanitary Napkin/Liners Brands in the
United States (2010): Percentage Breakdown of Dollar Sales
and Unit Sales through Supermarkets, Drugstores & Mass
Merchandisers (includes corresponding Graph/Chart) III-8

Table 22: Leading Tampon Brands in the United States
(2010): Percentage Breakdown of Dollar Sales and Unit Sales
through Supermarkets Drugstores & Mass Merchandisers
(includes corresponding Graph/Chart) III-9

Table 23: Top 10 Sanitary Napkin Brands in the United
States: Percentage Breakdown of Dollar Sales through Drug
Stores for the Year Ended June 2009 (includes corresponding
Graph/Chart) III-9

Table 24: Top 5 Douche Brands in the United States (2008):
Percentage Breakdown of Dollar Sales through Supermarkets,
Drugstores & Mass Merchandisers (includes corresponding
Graph/Chart) III-10

Table 25: Leading Players in the US Feminine Hygiene
Products Market (2010): Market Share by Company - Procter &
Gamble, Kimberly-Clark Johnson & Johnson, Playtex and
Others (includes corresponding Graph/Chart) III-10
Opportunities for Drug and Other Retail Channels III-10
Table 26: Leading Retail Outlets in the US Feminine Hygiene
Products Market (2011): Percentage Breakdown of Sales for
Drug Stores, Discounters, Supermarkets and Others (includes
corresponding Graph/Chart) III-11

Table 27: Leading Retail Outlets in the US Sanitary
Napkins/Liners Market (2011): Percentage Breakdown of Sales
for Drug Stores, Food/Drug Combination Stores, Chain Drug
Stores, Supermarkets and Others (includes corresponding
Graph/Chart) III-11

Table 28: Tampons Market by Distribution Channel (2010):
Percentage Breakdown of Sales for Super Markets, Drug
Stores, Discount Stores, and Others (includes corresponding
Graph/Chart) III-11
Role of Private Label Products III-12
B.Market Analytics III-13
Table 29: US Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-13

Table 30: US Historic Review for Feminine Hygiene Products
by Product Segment - Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-14

Table 31: US 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Tracking Market Share Trends III-16
Table 32: Leading Players in the Canadian Feminine Hygiene
Products Market (2010): Percentage Share Breakdown of Sales
for Procter & Gamble, Kimberly-Clark, Johnson & Johnson,
Playtex and Others (includes corresponding Graph/Chart) III-16
B.Market Analytics III-17
Table 33: Canadian Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-17

Table 34: Canadian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-18

Table 35: Canadian 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-19

3. JAPAN III-20
A.Market Analysis III-20
Market Overview III-20
Distribution/Supply Structure for Sanitary Protection
Products in Japan III-20
Table 36: Leading Players in the Japanese Sanitary Napkins
Market (2010): Percentage Share Breakdown by Shipments for
Uni-Charm, Kao, P&G, and Others (includes corresponding
Graph/Chart) III-20

Table 37: Leading Players in the Japanese Feminine Care
Market (2010): Percentage Share Breakdown of Sales for
Unicharm, Kao, P&G, and Others (includes corresponding
Graph/Chart) III-21
Daio Paper Corporation - A Key Player III-21
B.Market Analytics III-22
Table 38: Japanese Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-22

Table 39: Japanese Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-23

Table 40: Japanese 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-24

4. EUROPE III-25
A.Market Analysis III-25
Feminine Hygiene Market in Europe III-25
Changing Demographics III-25
Table 41: Women Population (15-49 years) in Western and
Eastern Europe: 1995-2015 (In Millions) (includes
corresponding Graph/Chart) III-25
Panty Liners III-26
Ultra-Thin Pads III-26
Tampons III-26
Scenario at the Retailers Level III-26
Droplet based Coding System for Sanitary Packs III-26
Competitive Scenario III-27
Table 42: Leading Players in the European Feminine Hygiene
Products Market (2011): Market Share by Company - Procter
& Gamble, Johnson & Johnson, SCA, Ontex, TZMO & Others
(includes corresponding Graph/Chart) III-27

Table 43: Leading Players in the European Tampons Market
(2010): Market Share by Company - Procter & Gamble,
Johnson & Johnson, Kimberly- Clark and Others (includes
corresponding Graph/Chart) III-27
B.Market Analytics III-28
Table 44: European Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Geographic Region/Country -
France, Germany, Italy, The UK,, Spain, Russia and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-28

Table 45: European Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-29

Table 46: European Historic Review for Feminine Hygiene
Products by Geographic Region/Country - France, Germany,
Italy, The UK,, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-30

Table 47: European Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-31

Table 48: European 15-Year Perspective for Feminine Hygiene
Products by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for France, Germany, Italy, The UK,, Spain,
Russia and Rest of Europe Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-32

Table 49: European 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-33

4a. FRANCE III-34
A.Market Analysis III-34
Tracking Market Share Trends III-34
Table 50: Leading Players in the French Sanitary Pads
Market (2010): Percentage Share Breakdown of Sales for P&G,
Johnson & Johnson, & Others (includes corresponding
Graph/Chart) III-34

Table 51: Leading Players in the French Tampons Market
(2010): Percentage Share Breakdown of Sales for P&G,
Johnson & Johnson, & Others (includes corresponding
Graph/Chart) III-34
B.Market Analytics III-35
Table 52: French Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-35

Table 53: French Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-36

Table 54: French 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-37

4b. GERMANY III-38
A.Market Analysis III-38
Tracking Market Share Trends III-38
Table 55: Leading Players in the German Market for Sanitary
Napkins (2010): Percentage Breakdown of Sales for P&G,
Johnson & Johnson, Kimberly Clark, & Others (includes
corresponding Graph/Chart) III-38

Table 56: Leading Players in the German Tampons Market
(2010): Percentage Share Breakdown of Sales for Johnson &
Johnson, Kimberly Clark, & Others (includes corresponding
Graph/Chart) III-38
B.Market Analytics III-39
Table 57: German Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-39

Table 58: German Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-40

Table 59: German 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
others Markets for 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-41

4c. ITALY III-42
A.Market Analysis III-42
Tracking Market Share Trends III-42
Table 60: Leading Players in the Italian Sanitary Pads
Market (2010): Percentage Breakdown of Sales for Procter &
Gamble, Johnson & Johnson & Others (includes corresponding
Graph/Chart) III-42

Table 61: Leading Players in the Italian Tampons Market
(2010): Percentage Breakdown of Sales for Procter & Gamble
and Johnson & Johnson III-42
B.Market Analytics III-43
Table 62: Italian Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-43

Table 63: Italian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-44

Table 64: Italian 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
others Markets for Years 2003 2011 & 2017 (includes
corresponding Graph/Chart) III-45

4d. THE UNITED KINGDOM III-46
A.Market Analysis III-46
Tracking Market Share Trends III-46
Table 65: Leading Players in the UK Sanitary Pads Market
(2010): Percentage Breakdown of Sales for P&G,
Kimberly-Clark, Johnson & Johnson, & Others (includes
corresponding Graph/Chart) III-46

Table 66: Leading players in the UK Tampons Market (2010):
Percentage Breakdown of Sales for P&G, Kimberly Clark, &
Others (includes corresponding Graph/Chart) III-46

Table 67: Leading Retail Channels for Sanitary Protection
in UK (2010): Percentage Breakdown of Sales for Multiple
Grocers, Department Stores, and Others (includes
corresponding Graph/Chart) III-46
B.Market Analytics III-47
Table 68: UK Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-47

Table 69: UK Historic Review for Feminine Hygiene Products
by Product Segment - Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (include corresponding Graph/Chart) III-48

Table 70: UK 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
others Markets for Years 2003 2011 & 2017 (includes
corresponding Graph/Chart) III-49

4e. SPAIN III-50
A.Market Analysis III-50
Tracking Market Share Trends III-50
Table 71: Leading Players in the Spanish Sanitary Pads
Market (2010): Percentage Breakdown of Sales for P&G,
Johnson & Johnson, & Others (includes corresponding
Graph/Chart) III-50

Table 72: Leading Players in the Spanish Tampons Market
(2010): Percentage Breakdown of Sales for P&G, Johnson &
Johnson, & Others (includes corresponding Graph/Chart) III-50
B.Market Analytics III-51
Table 73: Spanish Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-51

Table 74: Spanish Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-52

Table 75: Spanish 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
others Markets for 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-53

4f. RUSSIA III-54
Market Analytics III-54
Table 76: Russian Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-54

Table 77: Russian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-55

Table 78: Russian 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-56

4g. REST OF EUROPE III-57
A.Market Analysis III-57
Hungary III-57
Key Player III-57
Ontex (Belgium) III-57
B.Market Analytics III-58
Table 79: Rest of Europe Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-58

Table 80: Rest of Europe Historic Review for Feminine
Hygiene Products by Product Segment - Sanitary Pads/Towels,
Tampons, Panty Liners, and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-59

Table 81: Rest of Europe 15-Year Perspective for Feminine
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-60

5. ASIA-PACIFIC III-61
Market Analysis III-61
Table 82: Asia-Pacific Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Geographic
Region/Country - China and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-61

Table 83: Asia-Pacific Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-62

Table 84: Asia-Pacific Historic Review for Feminine Hygiene
Products by Geographic Region/Country - China and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-63

Table 85: Asia-Pacific Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-64

Table 86: Asia-Pacific 15-Year Perspective for Feminine
Hygiene Products by Geographic Region Country - Percentage
Breakdown of Dollar Sales for China and Rest of Asia-Pacific
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-65

Table 87: Asia-Pacific 15-Year Perspective for Feminine
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty
Liners, and others Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-66

5a. CHINA III-67
A.Market Analysis III-67
Market Overview III-67
Market Structure III-67
The WTO Impact III-67
Market Concerns III-68
Market Characteristics III-68
Distribution Scenario III-69
Table 88: Market for Female Hygiene Products in China By
Distribution Channels (2010): Percentage Breakdown by Value
Sales for Department Stores, Chain Stores, Drugstores and
Food Stores (includes corresponding Graph/Chart) III-69
Product Categories III-69
Table 89: Leading Players in the Chinese Sanitary Napkins
Market (2008): Percentage Breakdown of Value Sales for
Hengan Group, P&G Company, Unicharm, Johnson & Johnson,
Kimberly-Clark, and Others (includes corresponding
Graph/Chart) III-69

Table 90: Leading Players in the Chinese Sanitary Napkins
Market (2008): Percentage Breakdown of Volume Sales for
Hengan Group, P&G Company, Johnson & Johnson, Unicharm,
Kimberly-Clark, and Others (includes corresponding
Graph/Chart) III-70
Sanitary Towels III-70
Tampons III-70
Female Private Cleaning Lotions III-71
Table 91: Leading Players in Chinese Tampons Market
(2010): Percentage Share Breakdown for P&G, Hengan Group,
Kimberly-Clark, and Others (includes corresponding
Graph/Chart) III-71
Wet Tissue III-71
Imports and Exports Scenario III-71
Key Players III-72
Enwei Group III-72
Hengan International Group Company III-72
B.Market Analytics III-73
Table 92: Chinese Recent Past, Current & Future Analysis for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-73

Table 93: Chinese Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-74

Table 94: Chinese 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-75

5b. REST OF ASIA-PACIFIC III-76
A.Market Analysis III-76
Thailand III-76
Market Overview III-76
Sanitary & Household Paper Market III-76
India III-76
Market Overview III-76
Sales of Sanitary Products Soar in Urban India III-77
Stigmas Stunt Growth III-77
More of a Necessity III-77
Market Share Statistics III-78
Table 95: Indian Market for Sanitary Napkins (2010):
Market Shares of Leading Players by Value Sales for
Procter & Gamble, Johnson & Johnson, Kimberly- Clark and
Others (includes corresponding Graph/Chart) III-78

Table 96: Leading Players in the Indian Feminine Hygiene
Products Market (2010): Market Share by Company - Johnson
& Johnson, Procter & Gamble and Others (includes
corresponding Graph/Chart) III-78
Battle of the Brands III-78
Australia III-79
Market Overview III-79
Korea III-79
Market Overview III-79
Malaysia III-79
Market Overview III-79
Hong Kong III-80
Will Hong Kong Use Tampons? III-80
Key Players III-80
Kang Na Hsiung Enterprise Co., Ltd. III-80
Procter & Gamble Taiwan, Ltd. III-81
B.Market Analytics III-81
Table 97: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/ Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-81

Table 98: Rest of Asia-Pacific Historic Review for Feminine
Hygiene Products by Product Segment - Sanitary Pads/ Towels,
Tampons, Panty Liners, and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-82

Table 99: Rest of Asia-Pacific 15-Year Perspective for
Feminine Hygiene Products by Product Segment - Percentage
Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-83

6. LATIN AMERICA III-84
A.Market Analysis III-84
Key Statistics III-84
Table 100: Leading Players in the Latin American Feminine
Hygiene Products Market (2011): Percentage Breakdown of
Market Share for SCA, Kimberly-Clark, Proctor & Gamble,
Johnson & Johnson, CMPC and Others (includes corresponding
Graph/Chart) III-84
B.Market Analytics III-85
Table 101: Latin American Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Geographic
Region/Country - Brazil, Mexico, and Rest of Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-85

Table 102: Latin American Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-86

Table 103: Latin American Historic Review for Feminine
Hygiene Products by Geographic Region / Country - Brazil,
Mexico, and Rest of Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-87

Table 104: Latin American Historic Review for Feminine
Hygiene Products by Product Segment - Sanitary Pads/Towels,
Tampons, Panty Liners, and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-88

Table 105: Latin American 15-Year Perspective for Feminine
Hygiene Products by Geographic Region/ Country - Percentage
Breakdown of Dollar Sales for Brazil, Mexico, and Rest of
Latin America Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-89

Table 106: Latin American 15-Year Perspective for Feminine
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-90

6a. BRAZIL III-91
A.Market Analysis III-91
Market Share Statistics III-91
Table 107: Leading Players in the Brazilian Market for
Feminine Hygiene Products (2010): Percentage Breakdown of
Volume Sales for Johnson & Johnson, Procter & Gamble,
Kimberly-Clark and Others (includes corresponding
Graph/Chart) III-91
B.Market Analytics III-92
Table 108: Brazilian Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-92

Table 109: Brazilian Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-93

Table 110: Brazilian 15-Year Perspective for Feminine
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-94

6b. MEXICO III-95
Market Analytics III-95
Table 111: Mexican Recent Past, Current & Future Analysis
for Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-95

Table 112: Mexican Historic Review for Feminine Hygiene
Products by Product Segment - Sanitary Pads/Towels, Tampons,
Panty Liners, and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-96

Table 113: Mexican 15-Year Perspective for Feminine Hygiene
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-97

6c. REST OF LATIN AMERICA III-98
Market Analytics III-98
Table 114: Rest of Latin America Recent Past, Current &
Future Analysis for Feminine Hygiene Products by Product
Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and
Others Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-98

Table 115: Rest of Latin America Historic Review for
Feminine Hygiene Products by Product Segment - Sanitary
Pads/Towels, Tampons, Panty Liners, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008(includes corresponding
Graph/Chart) III-99

Table 116: Rest of Latin America 15-Year Perspective for
Feminine Hygiene Products by Product Segment - Percentage
Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons,
Panty Liners, and Others Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-100

7. REST OF WORLD III-101
A.Market Analysis III-101
Israel III-101
Table 117: Leading Brands in the Israeli Tampons Market
(2007): Percentage Breakdown by Value Sales for O.B.,
Tampax, and Playtex (includes corresponding Graph/Chart) III-101
Egypt III-101
Market Overview III-101
Nigerian Government Bans Sanitary Napkin Imports III-101
B.Market Analytics III-102
Table 118: Rest of World Recent Past, Current & Future
Analysis for Feminine Hygiene Products by Product Segment -
Sanitary Pads/Towels, Tampons, Panty Liners, and Others
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-102

Table 119: Rest of World Historic Review for Feminine
Hygiene Products by Product Segment - Sanitary Pads/Towels,
Tampons, Panty Liners, and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-103

Table 120: Rest of World 15-Year Perspective for Feminine
Hygiene Products by Product Segment - Percentage Breakdown
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-104

IV. COMPETITIVE LANDSCAPE

The market for feminine hygiene products has undergone an extremely beneficial epic transformation over the years. Several new trends in feminine care are beginning to take shape, promising manifold opportunities for the future. The industry over the past decade or two witnessed dramatic improvements in the standard of living, as well as heightened media and public attention to women’s health. Full-fledged advertising, commercialization and marketing of feminine hygiene products, is a fairly recent trend in the industry. Traditional segments including the external care segment, which was hitherto bogged down by widespread myths and poor consumer attitudes, are making a comeback for the better. The landscape is now fraught with intense competition, cutting edge innovation and the toughest challenge encountered by manufacturers is that of keeping pace with their customers' ever-changing lifestyles, attitudes, and ideas. The steadily growing population, rise in the number of working women and subsequent increased demand for convenient disposable items, maintenance of health, and hygiene standards and rising awareness among women in rural areas stand out as strong market fundamentals that will help nail down growth patterns across the world.

A noteworthy trend is the rising emphasis and focus on teenagers. Given the growing number of aging brand loyal baby boomers entering menopause, manufacturers in the industry are now squarely targeting the younger generation. The intimate hygiene category comprising of internal cleansing products will very likely be bogged down by increased consumer concerns and wide-reaching publicity over health risks and dangers involved in the use of internal cleansing products/practices. The future lies in successfully mapping the next wave of cultural and societal development, to effectively harness the industry’s manifold possibilities.

Capitalizing on the changing business environment, leading players in the industry have begun to flood the market with a plethora of new innovations. Designed to appeal to modern women and their changing lifestyles, manufacturers are positioning their products as being convenient, gentle, safe and effective. Products with diverse formulations and flavors proffer the promise of several curative and specific hygiene benefits. The market is flooded with products claiming comfortable and varied designs, super absorbability and other features as their forte. The feminine care market is experiencing a transition from cost-focused hygiene products towards convenient products, which offer extended functionality. Quality and performance are the two leading criteria modern woman look for in a premium product offering value added protection. Women, the world over, are patronizing organic, biodegradable and eco-friendly products that are safer not just on the skin, but also to the environment.

The manufacturers in the female hygiene products market remained more or less unfazed by the recent spate of surging raw material costs. On the other hand, tissue and other hygiene product manufacturers were largely impacted by inflation in raw material prices. Competitive prices of private label products posed a continuous threat to manufacturers and subsequently industry participants were compelled to bear the brunt of price rise in order to maintain their consumer base. However, with the hike in fuel prices, it would not be entirely possible for manufacturers to fully absorb rising costs without ultimately passing it on the consumers. In such an uncertain market scenario, players are focused on the relatively affordable private label versions that would help them during the crisis.

Europe, with significant shifts in population demographics over the last decade stands tall as the single largest regional market, as stated by the new market research report on feminine hygiene products. Despite a decline in female population both in terms of absolute numbers and percentage, particularly in Western Europe, opportunities for the feminine hygiene sector continue to abound. This is primarily on account of ready availability of hygiene products and lower penetration in Eastern European markets. In terms of future growth potential, Asia is emerging as the clear leader, with improved standard of living in South East Asia and China being a major contributor of growth. The region is forecast to expand at the strongest CAGR of 4.5% through 2017. Product-wise, the panty liners market garners a major share of the overall market and displays robust potential, growing at a CAGR of 5.3% over the years.

The global feminine hygiene market is highly consolidated with major players enjoying sizeable market shares. Industry bigwigs such as Procter & Gamble, Kimberly-Clark and Johnson & Johnson dominate the international market. Other noteworthy players include SCA Hygiene Products, Uni-Charm Corporation, Lil-lets Group Limited, Playtex Products Inc., and Kao Corporation among others.

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