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Consumer and Innovation Trends in Laundry Care Product Image

Consumer and Innovation Trends in Laundry Care

  • ID: 2372577
  • December 2012
  • 72 pages
  • Datamonitor

Innovation in laundry products is driven by consumer demand for the pursuit of an enhanced consumption experience. This report covers a wide variety of laundry products and uses The TrendSights mega-trend framework to classify key consumer and product trends impacting this category globally.

- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the laundry category.
- Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors driving consumers’ choice of laundry products.
- Case studies and product examples throughout the brief showcase interesting and innovative laundry products from across the globe.
- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Fragrance has emerged as a standalone benefit: 51% of consumers worldwide state that it has a high or very high amount of influence over their choice of household care products, a much higher proportion than that found for efficacy (42%). Many laundry brands are innovating with new fragrance varieties, mixes, and READ MORE >

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Question How relevant is this product in terms of:
- importance of fragrance cross laundry washing process
- longlasting perception
Answer Both topics are covered in this report. Perception is in terms of sustainability/ethics, easy and affordable, individualism and expression (quality and convenience) and sensory and indulgence (luxury/premium, prices and linked to demographic cohorts).
Question What are the fragrance related contents in the product as it is highlighted in the summary that fragrance is one of the key drivers?
Answer Fragrance is a key theme discussed in this report: in the sensory and indulgence chapter fragrance is discussed over four pages(in addition new fragrance types, combinations, and release technology are mentioned). Fragrances are also mentioned in a separate chapter: Individualism & Expression (which discusses scent personalization benefits). Moreover, innovations in fragrance and fragrance release technologies are mentioned in the introduction of the report.
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