Global Public Relations Tools Market 2012-2016
- ID: 2669567
- September 2013
- Region: Global
- 59 pages
The analysts forecast the Global Public Relations Tools market to grow at a CAGR of 5.10 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased focus on digital media marketing. The Global Public Relations Tools market has also been witnessing the emergence of SaaS-based public relations solutions. However, the lack of effective communication strategies could pose a challenge to the growth of this market.
The report, the Global Public Relations Tools Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global Public Relations Tools market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include Business Wire Inc., Cision Inc., Meltwater Inc., NASDAQ OMX Inc., and UBM-PR Newswire.
The other vendors mentioned in this report are Gorkana Group, Marketwire Inc., Sentia Media Ltd., and Vocus Inc.
Key questions answered in this report:
- What will the market size be in 2016 and what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?
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01. Executive Summary
02. Scope of the Report
02.1 Market Overview
02.2 Product Offerings
03. Market Research Methodology
03.1 Market Research Process
03.2 Research Design
03.3 Research Methodology
04. List of Abbreviations
06. Market Landscape
06.1 Market Overview
06.1.1 Contact Management
06.1.2 Media Measurement
06.1.3 Media Monitoring
06.1.4 Press Release Distribution
06.1.5 Social Media Management
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Geographical Segmentation
07.1 PR Tools Market in the Americas
07.1.1 Market Size and Forecast
07.2 PR Tools Market in the EMEA
07.2.1 Market Size and Forecast
07.3 PR Tools Market in the APAC Region
07.3.1 Market Size and Forecast
08. Key Leading Countries
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Market Share Analysis 2012
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Business Wire Inc.
17.1.1 Business Overview
17.1.2 Business Segmentation
17.1.3 Key Information
17.1.4 SWOT Analysis
17.2 Cision Inc.
17.2.1 Business Overview
17.2.2 Business Segmentation
17.2.3 Revenue Segmentation
17.2.4 Key Information
17.2.5 SWOT Analysis
17.3 Meltwater Inc.
17.3.1 Business Overview
17.3.2 Business Segmentation
17.3.3 Key Information
17.3.4 SWOT Analysis
17.4 UBM-PR Newswire
17.4.1 Business Overview
17.4.2 Business Segmentation
17.4.3 Revenue Segmentation
17.4.4 Key Information
17.4.5 SWOT Analysis
18. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of PR Tools
Exhibit 3: Global PR Tools Market 2012-2016 (US$ billion)
Exhibit 4: Global PR Tools Market by Geographical Segmentation 2012
Exhibit 5: PR Tools Market in the Americas 2012-2016 (US$ billion)
Exhibit 6: PR Tools Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 7: PR Tools Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 8: Global PR Tools Market by Vendor Segmentation 2012
Exhibit 9: Business Segmentation of Business Wire Inc.
Exhibit 10: Business Segmentation of Cision Inc.
Exhibit 11: Revenue Segmentation of Cision Inc. by Geography 2012
Exhibit 13: Business Segmentation of Meltwater Inc.
Exhibit 14: Business Segmentation of UBM plc
Exhibit 15: Revenue Segmentation of UBM plc
Commenting on the report, an analyst from the team said: “The emergence of SaaS-based PR solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructures. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for PR offers a pay-per-use model, along with a one-time setup fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global PR Tools market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, PR tools are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increase in the adoption of SaaS-based solutions during the forecast period.”
According to the report, one of the major drivers in the market is the increased focus on digital media marketing and communication. In recent years, organizations have been increasingly focusing on the digital media due to the increasing adoption of mobile devices, the growing number of broadband connections, and the increasing time spent by users on the internet. Hence, companies are adopting PR tools to plan marketing and PR campaigns, connect with the right target audience, monitor media coverage, and analyze marketing and promotional results.
Further, the report states that the lack of a proper communications strategy constitutes one of the major challenges in this market. Enterprises are not targeting customers with a proper communications strategy. This leads to an absence of strategic coordination between business and marketing goals and further reduces the adoption of PR tools.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.