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Retail Banking Yearbook 2012

VRL Financial News Publishing, March 2012

A number of major themes dominated retail banking in 2011.

Revenue remained under intense pressure in the majority of markets; historically low interest rates and increased regulation, in particular demands for increased capital, combined to place huge pressure on margins while consumer and political sentiment remained hostile.

2011 witnessed a growing number of major international banks performing dramatic and strategic U-turns, ripping up plans for growth as they restructured balance sheets and focused instead on core markets, improved asset performance and increased productivity.

Concerns related to sovereign debt and the weakness of the Eurozone served only to heighten the challenges faced by retail bankers in the mature markets. Set against this backdrop, it is hard but not impossible, to flag up retail banking highlights in 2011.

Recognising the need to drive down costs while enhancing and broadening the customer user experience, banks ramped up their investments in mobile and online banking in the past year.

Looking ahead to 2012, banks can be expected to maintain the drive to enhance customer service and more and more banks can also be expected to ramp up their investment in data analytics.

It is also a safe forecast that lenders will continue to seek new revenue streams – solely focusing on expense control will not in itself – enable banks to meet their financial targets.

A summary of 2011's major new developments is followed by interviews with senior executives at some of the world's largest wealth managers and a round-up of the year's thought-provoking features.

2012, just as 2011 did, will provide a host of challenges. Embracing that struggle will help the retail banking industry re-shape their offerings in a more sustainable, client-centric way.

This report arms you with the industry-specific insight to make the right business decisions in a highly competitive market place.

Find out what the views of industry leaders are on the prospects for the industry over the next 12 months, highlighting the key trends and their likely impact on the industry and analysing the prospects.

Read this report to:

- Gain a strategic overview of the retail banking industry
- Learn what senior executives think 2012 will hold for retail banks
- Review last year's most though-provoking articles
- Investigate the opportunities for market growth across your region
- Implement strategic market positioning and customer segmentation

3 Foreword

4 to 5 Contents

6 to 30 News Review
Money Dashboard and Bank of Montreal launch PFM tools
Only Chase beats pre-crisis earnings
UniCredit's Bulbank kicks off deposits campaign
Capital One launches credit card rewards barometer
ING beats forecasts, denies Australian unit on block
Deutsche Bank bets on tradition and multichannels
US majors report mixed interim results
Chase tops Facebook battle of the banks
No surprises in final ICB report into UK banking
US bucks employment trend
Frank by OCBC' debuts credit cards for the youth
Absa launches South Africa's first live
NFC trial on mobile phones

31 Products: Card innovation

32 Products: Free banking

33 Products: Personal financial management

34-35 Products: Scotiabank cards strategy

36 Products: Gold dispensing ATMs

37 Products: Durbin impact

38 Products: Walmart prepaid

39 Survey: US branch numbers

40 Survey: CEE branch numbers

41-42 Survey: Nigeria

43-44 Survey: Customer behaviour

45 Distribution: ING Express

46 Distribution: Interbank m-banking

47-48 Distribution: First National South Africa

49-50 Distribution: Tablet banking

51 Distribution: Virgin branch strategy

53-54 Distribution: Sabadell digital

55-56 Distribution: Banamex unbanked

57 Interview: StanChart's Steve Bertamini

59-60 Interview: Sparkassen's
Heinrich Haasis

61-62 Interview: Citi's Michelle Peluso

63-64 Interview: RBC's Dave McKay

65 Marketing: Which bank is top of Twitter?

66 Marketing: OCBC's mobile strategy

67-68 Marketing: Is Facebook good for banks?

69 Marketing: Ceska Bank

70 Marketing: Increasing market share of affluent customers

71-100 Research: Gauging the Effectiveness of Social Media in Financial
Services
Research: Next Generation Branch Banking
Research: Mobile Banking and Payments

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