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Digital Pre-Roll and In-Stream Video Avails: 2013 – 2016 Product Image

Digital Pre-Roll and In-Stream Video Avails: 2013 – 2016

  • Published: June 2013
  • Region: Global
  • 80 Pages
  • AccuStream iMedia Research

Digital Pre-Roll and In-Stream Video Inventory Projected To Increase 20.3% In 2013 To 185.2 Billion Avails

Digital pre-roll and in-stream video inventory is expanding at a 20.3% rate in 2013, while corresponding media spend is expected to increase 37.8% over the calendar year, as presented in an avails analytics report.

The report, Digital Pre-Roll and In-Stream Video Avails: 2013 – 2016, attributes increased video spend to higher sellout rates sector-wide--even as insertion frequencies rise--to marketers who are buying scale, including campaigns against YouTube's expansive library and inside social networking environments strengthened by greater inventory transparency.

Video spend outpacing avail growth is fueled by predictive campaign analytics, deployment of performance-based inventory (i.e. YouTube's TrueView enabled online and mobile inventory), syndication platforms such as NDN, sophisticated audience targeting capabilities utilizing integrated viewer behavioral data and better visibility into aggregated mid/long-tail inventory effected through supply side clearing mechanisms. Media spend against digital pre-roll is presently forecast to bring a market READ MORE >

EXECUTIVE SUMMARY

- Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013 – 2016

Inventory Expansion Pulls in Digital Marketing Dollars: Pre-Roll and In-Stream
Video Spend Rose by 75.8% in 2012

- Video Ad Insertion by the Numbers: Frequency Increased Considerably in 2012

- Digital Pre-Roll / In-Stream Inventory Insertion Ratios

Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend

- Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013

- Emerging Platforms: VOD, Mobile and Social/Viral

- In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016

MOBILE VIDEO ADVERTISING TERMS AND DEFINITIONS

PC/DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS

SECTION ONE

- Digital Pre-Roll and In-Stream Video Inventory and Media Spend Analysis: 2013–2016

- Pre-Roll and In-Stream Video Spend Rose by 75.8% in 2012

- Digital Pre-Roll and In-Stream Inventory / Media Spend: 2003 – 2016

- Digital Pre-Roll and In-Stream Video Advertising Posts a Ten-Year CAGR of 50.3%

- Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016

- Pre-Roll and In-Stream Inventory and Media Spend Characterized by Double-Digit
- Growth Over the Period 2003 – 2012

- Digital Pre-Roll and In-Stream Inventory: Video Views Power Double-Digit Media
- Spend Growth 2003 – 2012

- Digital Pre-Roll Inventory and Media Spend Growth Comparison

- In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012

Inventory Pricing Models/CPMs by Format Execution: 2007- 2012 Summary
Average Annual Comparison

Video Ad Insertion by the Numbers: Frequency Increased Considerably in 20

Digital Pre-Roll / In-Stream Inventory Insertion Ratios

- Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012

- Digital Pre-Roll and In-Stream Inventory Insertion Ratios

- The Evolution and Maturation of YouTube In-Stream Advertising: 2009 – 2013

- YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream
- Insertion Frequencies, Lower Allocation of Skippable Inventory

- YouTube Video Advertising Inventory Analysis 2012

- YouTube In-Stream Media Spend at $292 Million in 2012

- YouTube Video Advertising Inventory Analysis 2012

In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length 2012: Site, Network, Brand, Platform and Aggregator Analysis

- Pre-Roll and In-Stream Video Views and Advertising Inventory: Sellout, CPM and

- Media Spend Analytics: 2012 (Full-Year)

Pre-Roll and In-Stream Video Inventory, Sales, CPM and Media Spend Analysis:

Full Year 2011 by Site

- Overlay Impressions Double in 2012

- Video Overlay Impressions and Media Spend: 2008 - 2016

- Emerging Platforms: VOD, Mobile and Social/Viral

- In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2016



SECTION TWO

- Video Ad Networks Expected to Process and Clear 18.8% of Pre-Roll and In-Stream Media Spend in 2013

Video Advertising Networks Cleared 19.7% of Pre-Roll and In-Stream Media Spend in 2012

- Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks
- Video Ad Networks Projected to Contribute $708 Million in 2013 Pre-Roll Media Spend
- Video Ad Networks Representing and Clearing Pre-Roll and In-Stream Inventory
- Projected to Contribute $1.2 Billion in Media Spend by 2016
- Digital Pre-Roll and In-Stream Video Inventory / Media Spend: 2003 - 2016
- Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012
- Video Advertising Networks: Media Spend Analysis 2008 - 2012
- Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012



SECTION THREE

- Pre-Roll and In-Stream Mobile Video Media Spend Forecast at $589 Million in 2013

- Digital Pre-Roll / In-Stream Video Media Spend Totals by Platform: 2003 - 2016

- Mobile Ad Networks Are Positioned as Pre-Roll and In-Stream Specialists

- Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 – 2012

Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Pricing 2011 - 2012

- Mobile Video Media Spend Forecast to Produce $1.68 Billion in 2016 Media Spend

- Mobile Video Inventory, ECPMs and Media Spend: 2009 - 2016

High Production Value In-Stream Video Advertising Well Integrated Into the YouTube App

- YouTube Mobile Inventory and Media Spend by Content Channel: 2012

Question Does this report split in-stream and pre-roll and compare it to banner video advertisements?
Answer Unfortunately this report does not split in-stream and pre-roll, or compare it to banner video advertisements.
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