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SME Monitor 2008
ACNielsen India, May 2008, Pages: 80
The SME Monitor is a syndicated survey among Key Decision Makers at Small and Medium Business Enterprises (SMEs). Today SMEs are among the fastest growing industrial sectors in the country and account for 40% of India’s industrial output. We foresee that with rapid expansion, the SMEs will look towards professionalization, expansion and establishing their presence. Keeping this in mind Nielsen has brought out the SME Monitor study.
The report represents the views of 1520 Key Decision Makers via face-to-face interviews across 21 cities including the top 6 metros- Mumbai +Thane; Delhi +NCR; Kolkata; Chennai; Bangalore; Hyderabad. The Decision Makers interviewed are Senior executives or owners of SMBs – companies with sales turnover between Rs 25-250 crores.
The key areas captured in the study are business challenges that are on key decision maker’s mind, information sources he depends on to meet those challenges, decision-making flow in the context of key driver sectors- Print titles, TV channels and Internet sites read or watched for business-related needs, business events attended (name of event/ month/ city – both in India and abroad).
The SME Monitor will empower the marketing manager to connect with key decision makers in small and medium businesses to understand what are the challenges on their minds and which are the critical touch points when talking to this sector.
Top 3 business challenges faced by SME’s are:
- Managing fundamental structural changes
- Monitoring market trends for company’s products and services.
- Gaining easy access to credit at reasonable cost
The main source for all business related information required to meet the above challenges is dailies
To market their products, SMEs currently are using personal selling/direct marketing as their main modes of marketing
Major brands in Servers are Microsoft and IBM, followed by HCL, Oracle and Sun Microsystems
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