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Next Generation Wireless Networks Market
Frost & Sullivan, June 2008
Current 3G networks allow for most services and applications that currently exist in the U.S. mobile market. Enterprises and retail customers alike will continue to expand their use of existing data services like GPS, Mobile Resource Management, Location Based Services, etc. More feature rich services like mobile TV are available now, however, the use of these services are far from the experience that users have become familiar with in the home entertainment arena. As next generation wireless access technologies are rolled out, the market should become a more competitive environment which will shift the way we look at competition, because wireless and wireline companies will be targeting the same customer base.
This Frost & Sullivan research service titled Next Generation Wireless Networks Market provides wireless access technology overviews, market forecasts, and analysis of WiMAX and LTE. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: WiMAX, LTE, UMTS, HSPA, EVDO, GSM, CDMA, and Wireless Backhaul.
Technologies
The following technologies are covered in this research:
- Worldwide interoperability for microwave access (WiMAX)
- Long term evolution (LTE)
- Code division multiple access (CDMA)
- Global system for mobile (GSM)
- Evolution-data optimized (EVDO)
Market Overview
Increasing Demand for Data Services Necessitating Next-generation Wireless Networks
Mobile operators in the United States are having to turn to next-generation wireless access technologies to keep pace with the spiraling demand for data service. Although voice average revenue per user (ARPU) still dominates the revenue stream, data ARPU is clearly the cash cow of the future. Among the next-generation wireless access technologies, mobile WiMAX and long term evolution (LTE) are expected to gain prevalence. Mobile WiMAX is an IP-based technology that offers flexibility in its application and uses, whereas LTE is based on a more proven mobile technology and will minimize the upgrade costs, as it is integrated into GSM-based networks. Ultimately, WiMAX and LTE are likely to replace GSM/CDMA and HSPA/EVDO as the two new technology competitors.
However, network upgrades are typically expensive from both the capex and operating costs side. This is likely to ensure a smaller return on investment (ROI) in the short term. 'Furthermore, a vast array of incompatible network standards, platforms, service technologies, and devices make large-scale convergence for advanced commercial services extremely complex,' notes the analyst of this research service. 'Standardizing the rich mix of technologies and the interchange of data with applications platforms is a major challenge requiring the cooperation of all market participants.'
700MHz Auction Results expected to Boost Growth
Speculation leading up to the 700Mhz auction was very high, but in the end, Verizon Wireless and AT&T were the two companies that won nearly all of the spectrum blocks available. While there has been no official designation of how the two companies will use the newly acquired spectrum, most speculation is that both companies are securing spectrum and capabilities for future 4G network deployments.An important note was that Google was being looked at by many as one of the front runners for the auction. Google has openly stated a desire to work on a project to create more of an open wireless environment for consumers and has already been working on its mobile OS called 'Android'
Going forward, operators must educate consumers by marketing the benefits of next-generation services. There is a need to distinguish the reality of what can be delivered from the hype that surrounds any emerging service. 'Market participants agree that it is critical to educate users of the capabilities and value-added features that come with higher speed networks, as many consumers are unaware of the unique features that are available with recent network advancements,' says the analyst. 'Frost & Sullivan believes that consumers will pay for next-generation services and it is now the job of the industry to carefully educate consumer markets on the value-added content and services.'
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