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Strategic Analysis of European and North American Green Telematics Market for Passenger and Commercial Vehicles
Frost & Sullivan, Sep 2009, Pages: 80
This study gives a strategic insight on the recent developments in the European and North American passenger and commercial green telematics market. The research study gives an overview of the recent market trends across globe that influencing the green telematics market. The study also provides a comprehensive outlook on revenue and installed base forecast for various telematics services for the regions considered. Further the ROI benefits of deploying green telematics in the commercial and passenger segment are analysed as case studies. The products that are covered are PAYD, green navigation and green fleet telematics.
Research Overview
This Frost & Sullivan research service titled Strategic Analysis of European and North American Green Telematics Market for Passenger and Commercial Vehicles provides the market trends, forecasts and country-level roadmaps. This research service focuses on green telematics systems and services in the world market including Europe and North America. It aims to provide a top-level overview of each of these markets. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: green navigation, pay as you drive (PAYD) insurance and green fleet telematics.
This analysis is available through the Automotive & Transportation Growth Partnership Services programme. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services programme ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Market Overview
Green Telematics Set to Reduce Vehicular Emissions
Carbon dioxide (CO2) emissions from new cars have decreased by over 13 per cent in the last decade. However, as old cars continue to have higher CO2 emissions, a strategy has to be framed that not only focuses on new cars and vehicle technology, but also reduces CO2 emission from cars. Green telematics effectively addresses this area as a cost-effective and simple method to reduce emissions. Fleet companies and consumers subscribing to telematics services are becoming aware of their benefits, and they are increasingly considering the service to lower vehicular emission. A fuel cost reduction of 10 per cent and an equal measure of CO2 emission reduction are possible through green telematics service offered as a dedicated product or an add-on service. 'The desire for greater return-on-investments (ROI) benefits, given the fluctuating oil prices, is a critical driving factor for green telematics in the commercial fleet sector', says the analyst of this research. 'Additionally, the high cost of implementing alternative means of emission reduction and garnering a green image are also factors boosting this market.'
Green telematics packages, such as vehicle and driver management services, provide complete data for driving behaviour and fuel consumption analysis for commercial vehicles. Optimising these parameters ensures green fleet operation. Real-time navigation alerts also help reduce unwanted mileage. As commercial fleet are increasingly concerned about the impact of ROI and improving their green image, both these elements are critical drivers for them.
Business Community to Play a Key Role in Spreading Awareness about Green Telematics
However, the economic slowdown is compelling fleet companies and individuals to rethink their priorities and investments. Furthermore, there is low public awareness on the availability of green telematics systems and services. 'Although a few fleet companies and private car buyers are aware of the benefits of green telematics services, the majority are affected by the economic crisis and are still rethinking their priorities, further limiting the growth of this market,' explains the analyst.
While awareness among consumers and fleet operators on the benefits of green telematics has increased, not just in terms of reducing environmental impact but equally in terms of costs, it has not yet reached a critical level to facilitate wider adoption. The business community should play a proactive role to enhance the interest levels in this market. 'Navigation manufacturers, insurance companies, telematics vendors, and fleet companies should make a concerted effort to raise awareness about green telematics systems,' concludes the analyst. 'They should focus on it being cost effective and fuel-efficient method that helps decrease emissions.'
Technologies
The following technologies are covered in this research:
- Green navigation
- PAYD insurance
- Green fleet telematics
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