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Cord-cutting: USA / Europe Benchmark - Is Europe ready?
IDATE, November 2012, Pages: 83
With a television and video access market in profound transformation and practices that are still evolving, traditional television players face unprecedented instability. To address these questions, this study explores the key issues of the cord-cutting phenomenon. It presents a detailed analysis of the US market, the world's most advanced, so that lessons can be drawn for Europe.
- What lessons can be drawn from the strategies of the leading US players?
- What phenomena are actually at work: cord-cutting, cord-shaving, cord-switching, cord-never?
- How does OTT video impact television and video markets in Europe and the United States?
- Is Europe's lag behind the U.S. in audiovisual content and technology irreversible?
- What choices are TV industry players up against - moving towards defensive or offensive strategies?
1. Executive summary
1.1. The new video offerings in the United States: benchmark and best practices
1.2. Changes in the TV and video markets in Europe and the United States
1.3. Responses in the United States
1.4. Potential impact in Europe
2. The new video offerings in the United States: benchmark and best practices
2.1. The major players
2.1.4. AT&T U-verse TV
2.1.5. Blockbuster/Dish Online
2.1.9. HBO GO
2.1.11. NBA TV
2.1.16. Time Warner Cable
2.2. Summary of offers: access modes
2.3. Summary of offers: models and content
3. Changes in TV and video markets in Europe and the United States
3.1. United States
3.1.1. Subscription TV: rising sales despite decline in subscribers
3.1.2. A television industry mainly funded by MVPDs
3.1.3. Changes in the video market in the United States
3.1.4. Various phenomena at work
3.2.1. Subscriptions remain the engine for growth in the TV market
3.2.2. Changes in the video market in Europe
3.2.3. OTT and the role of managed networks
4. Responses in the United States
4.1. Reaction of TV channels
4.1.1. Premium channels
4.1.2. The TV networks
4.2. Reactions of MVPDs
4.2.2. The development of storage solutions for on-demand services
4.2.3. Multi-screen TV before TV Everywhere?
4.2.4. Avoiding the development of a virtual MVPD: end of the unlimited Internet subscription
4.2.5. The growing role of the IP
4.2.6. Calling into question managed TV in telecoms' triple play
4.2.7. The strategy of bundles
5. Potential impacts in Europe
5.1. Highly varied risks
5.1.1. Diversity of markets
5.1.2. Likely a swifter market transition than in the US
5.2. The risks of cord-shaving are probably higher than those of cord-cutting
5.3. Development of TV 2.0 platforms
5.4. Do US offers pose a threat to European offers?
5.4.1. High visibility of US offers in Europe
5.4.2. A common trend of localising services
5.4.3. Caution required vis-a-vis US producers/distributors
5.4.4. Is there a risk to equipment providers?
5.5. Risk of heightened tension between players along the video distribution chain
5.5.1. Converging interests among pay-TV channels and commercial distributors
5.5.2. An idea running up against the reality of the market for rights
5.5.3. For now, OTT remains a complement to broadcast distribution
5.5.4. VOD services: feeble bargaining power in the current circuit
5.6. Conclusion: And if the losers were the European producers?
Table 1: Price Comparison of the basic triple play offerings of a few US and European operators
Table 2: Price Comparison of the OTT services of a few US and European operators
Table 3: Comparison of the changes in Internet and TV subscribers and ARPU of a few European cable operators
Figure 1: Changes in television revenues in the United States
Figure 2: Changes in TV subscribers in the United States
Figure 3: Quarterly changes in video subscribers (net additions) of US MVPDs
Figure 4: Changes in Comcast's video and Internet sales by quarter
Figure 5: Changes in the video sales and rental markets in the United States
Figure 6: Changes in the digitally-distributed video sales and rental markets in the United States
Figure 7: Trends in the video sales and rental markets in the United States, 2004-2017
Figure 8: Monthly video consumption time in the United States
Figure 9: Change in television revenue in the Western Europe
Figure 10: Changes in television revenue in the Eastern Europe
Figure 11: Changes in TV subscribers in Western Europe
Figure 12: Changes in TV subscribers in Eastern Europe
Figure 13: Changes in the video sales and rental markets in Europe, 2005-2010
Figure 14: Fox's authentication system on Hulu
Figure 15: Comcast VOD consumption
Figure 16: PVR penetration in the United States
Figure 17: Changes in Internet subscriptions in the United States, by technology
Figure 18: Changes in Internet subscriptions in the United States, by operator
Figure 19: Comparison of penetration of the various TV distribution networks in 2012 in major European countries
Figure 20: Comparison of penetration of the various TV distribution networks and TV's sources of funding in Western and Eastern Europe in 2012
Figure 21: Comparison of the number of on-demand audiovisual services by the leading IPTV providers in Europe (February 2012)
Figure 22: Comparison of the number of on-demand audiovisual services by the leading cable operators in Europe (February 2012)
- AT&T U-verse TV
- Blockbuster/Dish Online
- HBO GO
- NBA TV
- Time Warner Cable
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