|
|
 |
|
Viewing report
|
|
|
|
Widgets Gone Wild - Separating Killer Apps from Losers in the Age of Web TV
The Diffusion Group, Sep 2009, Pages: 37
According to TDG’s primary research, more than three-fourth of adult broadband users perceive widget-based net-TV applications as a valuable addition to their TV experience. In fact, more than one-fourth of these same consumers believe these applications would be “extremely valuable.”
But which widget-based TV apps are most compelling to consumers? Which are most likely to differentiate new Internet-enabled TVs and video platforms? Which are most likely to lead consumers to spend more each month with their PayTV provider?
These billion-dollar questions have remained unanswered, until now. Earlier this year, TDG worked with Intel to evaluate 26 different widget-based net-TV applications in five separate categories including:
- 11 video applications such as an integrated video search/recommendation engine;
- Three music and photo applications such as online photo management and on-demand personalized music services such as Pandora;
- Three personalized advertising and media clipping applications;
- Six on-demand information applications such as news, weather, sports, and stocks; and
- Three online shopping (eBay), instant messaging, and TV-based social network applications.
Key Words: Broadband Media, Over-the-Top, applications, widgets
Customers who bought this item also bought
Internet TV - Global Strategic Business Report
Social Video - Social Networking Sites: Key Innovation Partners for the TV and Video Industry
Mobile User-Generated Content and Web 2.0
Profiling Netflix Streamers 2011
Social TV: How Facebook, Twitter and Connected Television Transform Global TV Advertising, Pay-TV, EPGs and Broadcasting (Second Edition)
Consumer Use Of The Internet & Mobile Web 2009 - 2nd Edition
Internet Television: 2010 to 2014
New Advertising Platforms and Technologies
Online Video: Uses - OTT markets - CDN/delivery services
Web 2.0 - Global Strategic Business Report
|
|
|
|
