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Household Care in the US
Euromonitor International, July 2009, Pages: 75+
Earlier this year, the world’s second largest household care manufacturer, Reckitt Benckiser, announced a 36% rise in fourth-quarter profit driven by “powerbrands” including Vanish Intelligence detergent. Introducing value-added products in tough times has proven to be a successful strategy for Reckitt in the past and with the recent launch of Air Wick Freshmatic i-motion in the UK, the company is aiming to maintain this growth despite the current economic climate. US-based Church and Dwight also fared well with 2008 full-year sales up by 9% while final quarter net sales grew by 11%. Unilever’s home care sales also remained robust, increasing by 10% in 2008. Even manufacturers of environmentally friendly products are likely to be less affected by the downturn than expected. Clorox Green Works range, for example, shows signs of being recession resilient.
So for now home care products manufacturers appear stable despite the global economy but for how long can they weather the storm? Will the battle between Unilever and Delhaize in Belgium and Mercadona’s decision to delist a number of products from Sara Lee and Vileda result in further advances of private label? Will value-added features such as healthcare benefits support the growth of household care products?
Euromonitor International's Household Care market reports offer a comprehensive guide to the size and shape of the market at a national level. They provide the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. They identify the leading companies, the leading brands and offers strategic analysis of key factors influencing the market, be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Reports product coverage includes: laundry care, surface care, dishwashing products, chlorine bleach, toilet care products, polishes, air care, and insecticides.
Euromonitor International’s data/analysis coverage includes: market sizes (historic and forecasts), company shares, brand shares, distribution data, market background, trends, prospects and competitive landscape.
Why buy these reports?
- Get a detailed picture of the household care industry ;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
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