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WiMAX Explosion
Boschulte Schnee Group, July 2007, Pages: 266
FIND OUT NOW ---
-How will really Big Money be made?
-Which Business Model wins?
-How do carriers maximize cash flow, ARPU, revenue per $ invested?
-What service bundle(s) achieve $70-90 ARPU?
-Is Clearwire better positioned than Sprint?
-Is Sprint’s $3B projection to cover 100M POPs achievable?
-Which alliances are critical?
-How important is fixed/mobile convergence? Why?
“The WiMAX Explosion!” identifies crucial strategy issues and implications.
- If WiMAX carriers “get it right” –
--Will cellular peak in the next 3-to-5 years?
--Will cable be threatened – short and long-term?
--Will telcos’ decline be irreversible?
- How can WiMAX be vital to the critical interests of IT/Internet companies?
- Which radical developments in handsets/devices can WiMAX capitalize on?
- Are there new retail mass marketing strategies WiMAX can dovetail with?
- How crucial is the U.S. market? What are differences in LDCs, other markets?
“The WiMAX EXPLOSION!” drives to the core of the major Business Issues and keys to the profit model of WiMAX. It provides a focused strategy and business model analysis of WiMAX – in-depth. It includes results of an 8-month WiMAX Business Model Project,conducted by two of the leading broadband wireless experts in the industry. There has been a lack of analysis of business issues related to WiMAX. This unprecedented study fills that need and breaks with earlier assumptions and stereotypes.
This study documents:
-WiMAX has vast global potential; the U.S. experience is a potential accelerant in a global WiMAX firestorm.
-WiMAX has a highly time-sensitive window to succeed; its major handicap is – key business model and marketing steps for its success have not yet been taken.
-A newly defined Business Model for WiMAX – explained in the study – produces high EBITDA returns, strong subscriber RGU/ARPU growth, the highest revenue per $ invested.
-Results of 5 proprietary models (over 300 spreadsheet items) verify how well carriers fare under different WiMAX marketing approaches and in different types of markets.
The study is comprehensive and also includes:
- Who Is Threatened. Why cable, telcos and cellular will likely be blindsided. Risks of their “magnet” application marketing. What they can do.
- Company Evaluations. In-depth Clearwire, Sprint profiles. Key players: vendors, carriers, others. Vital interests of IT/Internet companies, DBS.
- Success Factors. Why some standards succeed, while others don't.
-Technology Assessment. Potential advantages of WiMAX weighed with technical cumen (Al Boschulte has been CEO & chief engineer at leading wireless companies and a board member of NASDAQ high-tech companies).
- Competitive Dynamics. Time critical nature of WiMAX opportunities – in the U.S., in advanced markets, in LDCs. Impact on different types of players
- Global Trends. Analyzes seven powerful global trends and how WiMAX benefits.
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