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The Survey of College Marketing Programs, 2013 Edition Product Image

The Survey of College Marketing Programs, 2013 Edition

  • ID: 2340412
  • December 2012
  • 157 Pages
  • Primary Research Group

This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

The study helps college marketers to answer questions such as: How much was spent on newspaper advertising and what is the outlook for the near future? What percentage of college student recruitment spending was accounted for by online marketing and how has this percentage changed in the recent past? What percentage of colleges use a recruitment oriented blog for marketing? How centralized are marketing efforts? Do all colleges visit high school guidance counsellors? What is the average cost of printing viewbooks? How have colleges altered their websites to enhance their marketing appeal in recent years?

THE QUESTIONNAIRE
SURVEY PARTICIPANTS
CHARACTERISTICS OF THE SAMPLE
SUMMARY OF MAIN FINDINGS
1. The College Marketing Effort
2. Marketing Vehicles
3. Printed Promotional Material
4. Direct Mail
6. Online Marketing
7. Use of Consultants
8. Newspaper and Magazine Ads
9. Sponsored Campus Visits
10. Radio Advertising
11. Television Advertising
12. Billboards

LIST OF TABLES
Table 1.1: Does your department handle marketing for undergraduate
education?
Table 1.2: Does your department handle marketing for undergraduate
education? Broken out by public or private status of the college
Table 1.3: Does your department handle marketing for undergraduate
education? Broken out by type of college
Table 1.4: Does your department handle marketing for undergraduate
education? Broken out by full-time equivalent student enrollment
Table 1.5: Does your department handle marketing for undergraduate
education? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 1.6: Does your department handle marketing for graduate education?
Table 1.7: Does your department handle marketing for graduate education?
Broken out by public or private status of the college
Table 1.8: Does your department handle marketing for graduate education?
Broken out by type of college
Table 1.9: Does your department handle marketing for graduate education?
Broken out by full-time equivalent student enrollment
Table 1.10: Does your department handle marketing for graduate education?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 1.11: Does your department handle marketing for adult or continuing
education?
Table 1.12: Does your department handle marketing for adult or continuing
education? Broken out by public or private status of the college
Table 1.13: Does your department handle marketing for adult or continuing
education? Broken out by type of college
Table 1.14: Does your department handle marketing for adult or continuing
education? Broken out by full-time equivalent student enrollment
Table 1.15: Does your department handle marketing for adult or continuing
education? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 1.16: Does your department handle marketing for distance learning?
Table 1.17: Does your department handle marketing for distance learning?
Broken out by public or private status of the college
Table 1.18: Does your department handle marketing for distance learning?
Broken out by type of college
Table 1.19: Does your department handle marketing for distance learning?
Broken out by full-time equivalent student enrollment
Table 1.20: Does your department handle marketing for distance learning?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 1.21: Does your department handle marketing for law school?
Table 1.22: Does your department handle marketing for medical school?
Table 1.23: Does your department handle marketing for all departments or
units of the university?
Table 1.24: Does your department handle marketing for all departments or
units of the university? Broken out by public or private status of
the college
Table 1.25: Does your department handle marketing for all departments or
units of the university? Broken out by type of college
Table 1.26: Does your department handle marketing for all departments or
units of the university? Broken out by full-time equivalent student
enrollment
Table 1.27: Does your department handle marketing for all departments or
units of the university? Broken out by the percentage of students
that lived within 75 miles of campus before attending college
Table 1.28: Does the college have an overall budget for marketing?
Table 1.29: Does the college have an overall budget for marketing? Broken out
by public or private status of the college
Table 1.30: Does the college have an overall budget for marketing? Broken out
by type of college
Table 1.31: Does the college have an overall budget for marketing? Broken out
by full-time equivalent student enrollment
Table 1.32: Does the college have an overall budget for marketing? Broken out
by the percentage of students that lived within 75 miles of campus
before attending college
Table 1.33: If your college has a separate annual marketing budget, how much
is it?
Table 1.34: If your college has a separate annual marketing budget, how much
is it? Broken out by public or private status of the college
Table 1.35: If your college has a separate annual marketing budget, how much
is it? Broken out by type of college
Table 1.36: If your college has a separate annual marketing budget, how much
is it? Broken out by full-time equivalent student enrollment
Table 1.37: If your college has a separate annual marketing budget, how much
is it? Broken out by the percentage of students that lived within
miles of campus before attending college
Table 2.1: In the past year, has the college used direct mail as a promotional
vehicle?
Table 2.2: In the past year, has the college used direct mail as a promotional
vehicle? Broken out by public or private status of the college
Table 2.3: In the past year, has the college used direct mail as a promotional
vehicle? Broken out by type of college
Table 2.4: In the past year, has the college used direct mail as a promotional
vehicle? Broken out by full-time equivalent student enrollment
Table 2.5: In the past year, has the college used direct mail as a promotional
vehicle? Broken out by the percentage of students that lived within
75 miles of campus before attending college
Table 2.6: In the past year, has the college used telephone solicitation as a
promotional vehicle?
Table 2.7: In the past year, has the college used telephone solicitation as a
promotional vehicle? Broken out by public or private status of the
college
Table 2.8: In the past year, has the college used telephone solicitation as a
promotional vehicle? Broken out by type of college
Table 2.9: In the past year, has the college used telephone solicitation as a
promotional vehicle? Broken out by full-time equivalent student
enrollment
Table 2.10: In the past year, has the college used telephone solicitation as a
promotional vehicle? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 2.11: In the past year, has the college used keyword purchases on
Facebook as a promotional vehicle?
Table 2.12: In the past year, has the college used keyword purchases on
Facebook as a promotional vehicle? Broken out by public or
private status of the college
Table 2.13: In the past year, has the college used keyword purchases on
Facebook as a promotional vehicle? Broken out by type of college
Table 2.14: In the past year, has the college used keyword purchases on
Facebook as a promotional vehicle? Broken out by full-time
equivalent student enrollment
Table 2.15: In the past year, has the college used keyword purchases on
Facebook as a promotional vehicle? Broken out by the percentage
of students that lived within 75 miles of campus before attending
college
Table 2.16: In the past year, has the college used keyword purchases on
Google as a promotional vehicle?
Table 2.17: In the past year, has the college used keyword purchases on
Google as a promotional vehicle? Broken out by public or private
status of the college
Table 2.18: In the past year, has the college used keyword purchases on
Google as a promotional vehicle? Broken out by type of college
Table 2.19: In the past year, has the college used keyword purchases on
Google as a promotional vehicle? Broken out by full-time
equivalent student enrollment
Table 2.20: In the past year, has the college used keyword purchases on
Google as a promotional vehicle? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 2.21: In the past year, has the college used keyword purchases on
Yahoo! as a promotional vehicle?
Table 2.22: In the past year, has the college used keyword purchases on
Yahoo! as a promotional vehicle? Broken out by public or private
status of the college
Table 2.23: In the past year, has the college used keyword purchases on
Yahoo! as a promotional vehicle? Broken out by type of college
Table 2.24: In the past year, has the college used keyword purchases on
Yahoo! as a promotional vehicle? Broken out by full-time
equivalent student enrollment
Table 2.25: In the past year, has the college used keyword purchases on
Yahoo! as a promotional vehicle? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 2.26: In the past year, has the college used video posts on YouTube as a
promotional vehicle?
Table 2.27: In the past year, has the college used video posts on YouTube as a
promotional vehicle? Broken out by public or private status of the
college
Table 2.28: In the past year, has the college used video posts on YouTube as a
promotional vehicle? Broken out by type of college
Table 2.29: In the past year, has the college used video posts on YouTube as a
promotional vehicle? Broken out by full-time equivalent student
enrollment
Table 2.30: In the past year, has the college used video posts on YouTube as a
promotional vehicle? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 2.31: In the past year, has the college used video posts on Vimeo as a
promotional vehicle?
Table 2.32: In the past year, has the college used video posts on Vimeo as a
promotional vehicle? Broken out by public or private status of the
college
Table 2.33: In the past year, has the college used video posts on Vimeo as a
promotional vehicle? Broken out by type of college
Table 2.34: In the past year, has the college used video posts on Vimeo as a
promotional vehicle? Broken out by full-time equivalent student
enrollment
Table 2.35: In the past year, has the college used video posts on Vimeo as a
promotional vehicle? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 2.36: In the past year, has the college used keyword or other ads on
LinkedIn as a promotional vehicle?
Table 2.37: In the past year, has the college used keyword or other ads on
LinkedIn as a promotional vehicle? Broken out by public or private
status of the college
Table 2.38: In the past year, has the college used keyword or other ads on
LinkedIn as a promotional vehicle? Broken out by type of college
Table 2.39: In the past year, has the college used keyword or other ads on
LinkedIn as a promotional vehicle? Broken out by full-time
equivalent student enrollment
Table 2.40: In the past year, has the college used keyword or other ads on
LinkedIn as a promotional vehicle? Broken out by the percentage
of students that lived within 75 miles of campus before attending
college
Table 2.41: In the past year, has the college used newspaper ads as a
promotional vehicle?
Table 2.42: In the past year, has the college used newspaper ads as a
promotional vehicle? Broken out by public or private status of the
college
Table 2.43: In the past year, has the college used newspaper ads as a
promotional vehicle? Broken out by type of college
Table 2.44: In the past year, has the college used newspaper ads as a
promotional vehicle? Broken out by full-time equivalent student
enrollment
Table 2.45: In the past year, has the college used newspaper ads as a
promotional vehicle? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 2.46: In the past year, has the college used magazine ads as a
promotional vehicle?
Table 2.47: In the past year, has the college used magazine ads as a
promotional vehicle? Broken out by public or private status of the
college
Table 2.48: In the past year, has the college used magazine ads as a
promotional vehicle? Broken out by type of college
Table 2.49: In the past year, has the college used magazine ads as a
promotional vehicle? Broken out by full-time equivalent student
enrollment
Table 2.50: In the past year, has the college used magazine ads as a
promotional vehicle? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 2.51: In the past year, has the college used television ads as a
promotional vehicle?
Table 2.52: In the past year, has the college used television ads as a
promotional vehicle? Broken out by public or private status of the
college
Table 2.53: In the past year, has the college used television ads as a
promotional vehicle? Broken out by type of college
Table 2.54: In the past year, has the college used television ads as a
promotional vehicle? Broken out by full-time equivalent student
enrollment
Table 2.55: In the past year, has the college used television ads as a
promotional vehicle? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 2.56: In the past year, has the college used billboards as a promotional
vehicle?
Table 2.57: In the past year, has the college used billboards as a promotional
vehicle? Broken out by public or private status of the college
Table 2.58: In the past year, has the college used billboards as a promotional
vehicle? Broken out by type of college
Table 2.59: In the past year, has the college used billboards as a promotional
vehicle? Broken out by full-time equivalent student enrollment
Table 2.60: In the past year, has the college used billboards as a promotional
vehicle? Broken out by the percentage of students that lived within
75 miles of campus before attending college
Table 2.61: In the past year, has the college used radio ads as a promotional
vehicle?
Table 2.62: In the past year, has the college used radio ads as a promotional
vehicle? Broken out by public or private status of the college
Table 2.63: In the past year, has the college used radio ads as a promotional
vehicle? Broken out by type of college
Table 2.64: In the past year, has the college used radio ads as a promotional
vehicle? Broken out by full-time equivalent student enrollment
Table 2.65: In the past year, has the college used radio ads as a promotional
vehicle? Broken out by the percentage of students that lived within
75 miles of campus before attending college
Table 2.66: In the past year, has the college used opt-in email as a promotional
vehicle?
Table 2.67: In the past year, has the college used opt-in email as a promotional
vehicle? Broken out by public or private status of the college
Table 2.68: In the past year, has the college used opt-in email as a promotional
vehicle? Broken out by type of college
Table 2.69: In the past year, has the college used opt-in email as a promotional
vehicle? Broken out by full-time equivalent student enrollment
Table 2.70: In the past year, has the college used opt-in email as a promotional
vehicle? Broken out by the percentage of students that lived within
75 miles of campus before attending college
Table 2.71: In the past year, has the college used ads on e-zines or other online
periodicals as a promotional vehicle?
Table 2.72: In the past year, has the college used ads on e-zines or other online
periodicals as a promotional vehicle? Broken out by public or
private status of the college
Table 2.73: In the past year, has the college used ads on e-zines or other online
periodicals as a promotional vehicle? Broken out by type of
college
Table 2.74: In the past year, has the college used ads on e-zines or other online
periodicals as a promotional vehicle? Broken out by full-time
equivalent student enrollment
Table 2.75: In the past year, has the college used ads on e-zines or other online
periodicals as a promotional vehicle? Broken out by the percentage
of students that lived within 75 miles of campus before attending
college
Table 2.76: In the past year, has the college used web site sponsorships, banner
ads, or other web ads as a promotional vehicle?
Table 2.77: In the past year, has the college used web site sponsorships, banner
ads, or other web ads as a promotional vehicle? Broken out by
public or private status of the college
Table 2.78: In the past year, has the college used web site sponsorships, banner
ads, or other web ads as a promotional vehicle? Broken out by type
of college
Table 2.79: In the past year, has the college used web site sponsorships, banner
ads, or other web ads as a promotional vehicle? Broken out by fulltime
equivalent student enrollment
Table 2.80: In the past year, has the college used web site sponsorships, banner
ads, or other web ads as a promotional vehicle? Broken out by the
percentage of students that lived within 75 miles of campus before
attending college
Table 2.81: In the past year, has the college made payments to search engines
for higher placement?
Table 2.82: In the past year, has the college made payments to search engines
for higher placement? Broken out by public or private status of the
college
Table 2.83: In the past year, has the college made payments to search engines
for higher placement? Broken out by type of college
Table 2.84: In the past year, has the college made payments to search engines
for higher placement? Broken out by full-time equivalent student
enrollment
Table 2.85: In the past year, has the college made payments to search engines
for higher placement? Broken out by the percentage of students
that lived within 75 miles of campus before attending college
Table 2.86: In the past year, has the college used website optimization
strategies as a promotional vehicle?
Table 2.87: In the past year, has the college used website optimization
strategies as a promotional vehicle? Broken out by public or
private status of the college
Table 2.88: In the past year, has the college used website optimization
strategies as a promotional vehicle? Broken out by type of college
Table 2.89: In the past year, has the college used website optimization
strategies as a promotional vehicle? Broken out by the percentage
of students that lived within 75 miles of campus before attending
college
Table 2.90: In the past year, has the college used podcasts or webcasts as a
promotional vehicle?
Table 2.91: In the past year, has the college used podcasts or webcasts as a
promotional vehicle? Broken out by public or private status of the
college
Table 2.92: In the past year, has the college used podcasts or webcasts as a
promotional vehicle? Broken out by type of college
Table 2.93: In the past year, has the college used podcasts or webcasts as a
promotional vehicle? Broken out by full-time equivalent student
enrollment
Table 2.94: In the past year, has the college used podcasts or webcasts as a
promotional vehicle? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 2.95: In the past year, has the college maintained a recruitment-oriented
blog as a promotional vehicle?
Table 2.96: In the past year, has the college maintained a recruitment-oriented
blog as a promotional vehicle? Broken out by public or private
status of the college
Table 2.97: In the past year, has the college maintained a recruitment-oriented
blog as a promotional vehicle? Broken out by type of college
Table 2.98: In the past year, has the college maintained a recruitment-oriented
blog as a promotional vehicle? Broken out by full-time equivalent
student enrollment
Table 2.99: In the past year, has the college maintained a recruitment-oriented
blog as a promotional vehicle? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 2.100: In the past year, has the college used recruiting visits to high
schools as a promotional vehicle?
Table 2.101: In the past year, has the college used recruiting visits to high
schools as a promotional vehicle? Broken out by public or private
status of the college
Table 2.102: In the past year, has the college used recruiting visits to high
schools as a promotional vehicle? Broken out by type of college
Table 2.103: In the past year, has the college used recruiting visits to high
schools as a promotional vehicle? Broken out by full-time
equivalent student enrollment
Table 2.104: In the past year, has the college used recruiting visits to high
schools as a promotional vehicle? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 3.1: Does the college publish a print version of its viewbook that
describes the college to prospective applicants?
Table 3.2: Does the college publish a print version of its viewbook that
describes the college to prospective applicants? Broken out by
public or private status of the college
Table 3.3: Does the college publish a print version of its viewbook that
describes the college to prospective applicants? Broken out by type
of college
Table 3.4: Does the college publish a print version of its viewbook that
describes the college to prospective applicants? Broken out by fulltime
equivalent student enrollment
Table 3.5: Does the college publish a print version of its viewbook that
describes the college to prospective applicants? Broken out by the
percentage of students that lived within 75 miles of campus before
attending college
Table 3.6: If the college has a printed viewbook, how many copies were
distributed in the past year?
Table 3.7: If the college has a printed viewbook, how many copies were
distributed in the past year? Broken out by public or private status
of the college
Table 3.8: If the college has a printed viewbook, how many copies were
distributed in the past year? Broken out by type of college
Table 3.9: If the college has a printed viewbook, how many copies were
distributed in the past year? Broken out by full-time equivalent
student enrollment
Table 3.10: If the college has a printed viewbook, how many copies were
distributed in the past year? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 3.11: If the college has a printed viewbook, what was the approximate
printing cost per book?
Table 3.12: If the college has a printed viewbook, what was the approximate
printing cost per book? Broken out by public or private status of
the college
Table 3.13: If the college has a printed viewbook, what was the approximate
printing cost per book? Broken out by type of college
Table 3.14: If the college has a printed viewbook, what was the approximate
printing cost per book? Broken out by full-time equivalent student
enrollment
Table 3.15: If the college has a printed viewbook, what was the approximate
printing cost per book? Broken out by the percentage of students
that lived within 75 miles of campus before attending college
Table 4.1: In the past year, about how much did the college spend on the
purchasing or leasing of mailing lists for the college’s postal direct
mail promotional efforts to attract new students?
Table 4.2: In the past year, about how much did the college spend on the
purchasing or leasing of mailing lists for the college’s postal direct
mail promotional efforts to attract new students? Broken out by
public or private status of the college
Table 4.3: In the past year, about how much did the college spend on the
purchasing or leasing of mailing lists for the college’s postal direct
mail promotional efforts to attract new students? Broken out by
type of college
Table 4.4: In the past year, about how much did the college spend on the
purchasing or leasing of mailing lists for the college’s postal direct
mail promotional efforts to attract new students? Broken out by
full-time equivalent student enrollment
Table 4.5: In the past year, about how much did the college spend on the
purchasing or leasing of mailing lists for the college’s postal direct
mail promotional efforts to attract new students? Broken out by the
percentage of students that lived within 75 miles of campus before
attending college
Table 4.6: In the past year, about how much did the college spend on
purchasing opt-in email lists for promotional emails to potential
students?
Table 4.7: In the past year, about how much did the college spend on
purchasing opt-in email lists for promotional emails to potential
students? Broken out by public or private status of the college
Table 4.8: In the past year, about how much did the college spend on
purchasing opt-in email lists for promotional emails to potential
students? Broken out by type of college
Table 4.9: In the past year, about how much did the college spend on
purchasing opt-in email lists for promotional emails to potential
students? Broken out by full-time equivalent student enrollment
Table 4.10: In the past year, about how much did the college spend on
purchasing opt-in email lists for promotional emails to potential
students? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 6.1: For the purpose of attracting students, how much did the college
spend on website sponsorships in the past year?
Table 6.2: For the purpose of attracting students, how much did the college
spend on website sponsorships in the past year? Broken out by
public or private status of the college
Table 6.3: For the purpose of attracting students, how much did the college
spend on website sponsorships in the past year? Broken out by
type of college
Table 6.4: For the purpose of attracting students, how much did the college
spend on website sponsorships in the past year? Broken out by
full-time equivalent student enrollment
Table 6.5: For the purpose of attracting students, how much did the college
spend on website sponsorships in the past year? Broken out by the
percentage of students that lived within 75 miles of campus before
attending college
Table 6.6: For the purpose of attracting students, how much did the college
spend on keyword advertising on Facebook in the past year?
Table 6.7: For the purpose of attracting students, how much did the college
spend on keyword advertising on Facebook in the past year?
Broken out by public or private status of the college
Table 6.8: For the purpose of attracting students, how much did the college
spend on keyword advertising on Facebook in the past year?
Broken out by full-time equivalent student enrollment
Table 6.9: For the purpose of attracting students, how much did the college
spend on keyword advertising on Facebook in the past year?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 6.10: For the purpose of attracting students, how much did the college
spend on keyword advertising on Google in the past year?
Table 6.11: For the purpose of attracting students, how much did the college
spend on keyword advertising on Google in the past year? Broken
out by public or private status of the college
Table 6.12: For the purpose of attracting students, how much did the college
spend on keyword advertising on Google in the past year? Broken
out by type of college
Table 6.13: For the purpose of attracting students, how much did the college
spend on keyword advertising on Google in the past year? Broken
out by full-time equivalent student enrollment
Table 6.14: For the purpose of attracting students, how much did the college
spend on keyword advertising on Google in the past year? Broken
out by the percentage of students that lived within 75 miles of
campus before attending college
Table 6.15: For the purpose of attracting students, how much did the college
spend on keyword advertising on Bing in the past year?
Table 6.16: For the purpose of attracting students, how much did the college
spend on keyword advertising on Bing in the past year? Broken out
by public or private status of the college
Table 6.17: For the purpose of attracting students, how much did the college
spend on keyword advertising on Bing in the past year? Broken out
by type of college
Table 6.18: For the purpose of attracting students, how much did the college
spend on keyword advertising on Bing in the past year? Broken out
by full-time equivalent student enrollment
Table 6.19: For the purpose of attracting students, how much did the college
spend on keyword advertising on Bing in the past year? Broken out
by the percentage of students that lived within 75 miles of campus
before attending college
Table 6.20: For the purpose of attracting students, how much did the college
spend on keyword advertising on Yahoo! in the past year?
Table 6.21: For the purpose of attracting students, how much did the college
spend on keyword advertising on Yahoo! in the past year? Broken
out by public or private status of the college
Table 6.22: For the purpose of attracting students, how much did the college
spend on keyword advertising on Yahoo! in the past year? Broken
out by type of college
Table 6.23: For the purpose of attracting students, how much did the college
spend on keyword advertising on Yahoo! in the past year? Broken
out by full-time equivalent student enrollment
Table 6.24: For the purpose of attracting students, how much did the college
spend on keyword advertising on Yahoo! in the past year? Broken
out by the percentage of students that lived within 75 miles of
campus before attending college
Table 6.25: For the purpose of attracting students, how much did the college
spend on search engine ads promoting videos on YouTube in the
past year?
Table 6.26: For the purpose of attracting students, how much did the college
spend on search engine ads promoting videos on YouTube in the
past year? Broken out by public or private status of the college
Table 6.27: For the purpose of attracting students, how much did the college
spend on search engine ads promoting videos on YouTube in the
past year? Broken out by type of college
Table 6.28: For the purpose of attracting students, how much did the college
spend on search engine ads promoting videos on YouTube in the
past year? Broken out by full-time equivalent student enrollment
Table 6.29: For the purpose of attracting students, how much did the college
spend on search engine ads promoting videos on YouTube in the
past year? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 6.30: For the purpose of attracting students, how much did the college
spend on search engine ads promoting videos on Vimeo in the past
year?
Table 6.31: For the purpose of attracting students, how much did the college
spend on opt-in email broadcasts in the past year?
Table 6.32: For the purpose of attracting students, how much did the college
spend on opt-in email broadcasts in the past year? Broken out by
public or private status of the college
Table 6.33: For the purpose of attracting students, how much did the college
spend on opt-in email broadcasts in the past year? Broken out by
type of college
Table 6.34: For the purpose of attracting students, how much did the college
spend on opt-in email broadcasts in the past year? Broken out by
full-time equivalent student enrollment
Table 6.35: For the purpose of attracting students, how much did the college
spend on opt-in email broadcasts in the past year? Broken out by
the percentage of students that lived within 75 miles of campus
before attending college
Table 6.36: For the purpose of attracting students, how much did the college
spend on ads in e-zines and other online periodical publications in
the past year?
Table 6.37: For the purpose of attracting students, how much did the college
spend on ads in e-zines and other online periodical publications in
the past year? Broken out by public or private status of the college
Table 6.38: For the purpose of attracting students, how much did the college
spend on ads in e-zines and other online periodical publications in
the past year? Broken out by type of college
Table 6.39: For the purpose of attracting students, how much did the college
spend on ads in e-zines and other online periodical publications in
the past year? Broken out by full-time equivalent student
enrollment
Table 6.40: For the purpose of attracting students, how much did the college
spend on ads in e-zines and other online periodical publications in
the past year? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 6.41: What percentage of the college’s total marketing expenditures was
spent on online advertising?
Table 6.42: What percentage of the college’s total marketing expenditures was
spent on online advertising? Broken out by public or private status
of the college
Table 6.43: What percentage of the college’s total marketing expenditures was
spent on online advertising? Broken out by type of college
Table 6.44: What percentage of the college’s total marketing expenditures was
spent on online advertising? Broken out by full-time equivalent
student enrollment
Table 6.45: What percentage of the college’s total marketing expenditures was
spent on online advertising? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 6.46: How has the college’s spending on online advertising changed
over the past two years?
Table 6.47: How has the college’s spending on online advertising changed
over the past two years? Broken out by public or private status of
the college
Table 6.48: How has the college’s spending on online advertising changed
over the past two years? Broken out by type of college
Table 6.49: How has the college’s spending on online advertising changed
over the past two years? Broken out by full-time equivalent student
enrollment
Table 6.50: How has the college’s spending on online advertising changed
over the past two years? Broken out by the percentage of students
that lived within 75 miles of campus before attending college
Table 7.1: Within the past two years, has the college used a public relations
firm for any projects related to student recruitment or retention?
Table 7.2: Within the past two years, has the college used a public relations
firm for any projects related to student recruitment or retention?
Broken out by public or private status of the college
Table 7.3: Within the past two years, has the college used a public relations
firm for any projects related to student recruitment or retention?
Broken out by type of college
Table 7.4: Within the past two years, has the college used a public relations
firm for any projects related to student recruitment or retention?
Broken out by full-time equivalent student enrollment
Table 7.5: Within the past two years, has the college used a public relations
firm for any projects related to student recruitment or retention?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 7.6: Within the past two years, has the college used an advertising
agency for any projects related to student recruitment or retention?
Table 7.7: Within the past two years, has the college used an advertising
agency for any projects related to student recruitment or retention?
Broken out by public or private status of the college
Table 7.8: Within the past two years, has the college used an advertising
agency for any projects related to student recruitment or retention?
Broken out by type of college
Table 7.9: Within the past two years, has the college used an advertising
agency for any projects related to student recruitment or retention?
Broken out by full-time equivalent student enrollment
Table 7.10: Within the past two years, has the college used an advertising
agency for any projects related to student recruitment or retention?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 7.11: Within the past two years, has the college used a market research
firm for any projects related to student recruitment or retention?
Table 7.12: Within the past two years, has the college used a market research
firm for any projects related to student recruitment or retention?
Broken out by public or private status of the college
Table 7.13: Within the past two years, has the college used a market research
firm for any projects related to student recruitment or retention?
Broken out by type of college
Table 7.14: Within the past two years, has the college used a market research
firm for any projects related to student recruitment or retention?
Broken out by full-time equivalent student enrollment
Table 7.15: Within the past two years, has the college used a market research
firm for any projects related to student recruitment or retention?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 7.16: Within the past two years, has the college used a marketing
consultancy for any projects related to student recruitment or
retention?
Table 7.17: Within the past two years, has the college used a marketing
consultancy for any projects related to student recruitment or
retention? Broken out by public or private status of the college
Table 7.18: Within the past two years, has the college used a marketing
consultancy for any projects related to student recruitment or
retention? Broken out by type of college
Table 7.19: Within the past two years, has the college used a marketing
consultancy for any projects related to student recruitment or
retention? Broken out by full-time equivalent student enrollment
Table 7.20: Within the past two years, has the college used a marketing
consultancy for any projects related to student recruitment or
retention? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 7.21: Within the past two years, how much has the college spent on
public relations agencies for projects relating to student
recruitment or retention?
Table 7.22: Within the past two years, how much has the college spent on
public relations agencies for projects relating to student
recruitment or retention? Broken out by public or private status of
the college
Table 7.23: Within the past two years, how much has the college spent on
public relations agencies for projects relating to student
recruitment or retention? Broken out by type of college
Table 7.24: Within the past two years, how much has the college spent on
public relations agencies for projects relating to student
recruitment or retention? Broken out by full-time equivalent
student enrollment
Table 7.25: Within the past two years, how much has the college spent on
public relations agencies for projects relating to student
recruitment or retention? Broken out by the percentage of students
that lived within 75 miles of campus before attending college.*
Table 7.26: Within the past two years, how much has the college spent on
advertising agencies for projects relating to student recruitment or
retention?
Table 7.27: Within the past two years, how much has the college spent on
advertising agencies for projects relating to student recruitment or
retention? Broken out by public or private status of the college
Table 7.28: Within the past two years, how much has the college spent on
advertising agencies for projects relating to student recruitment or
retention? Broken out by type of college
Table 7.29: Within the past two years, how much has the college spent on
advertising agencies for projects relating to student recruitment or
retention? Broken out by full-time equivalent student enrollment
Table 7.30: Within the past two years, how much has the college spent on
advertising agencies for projects relating to student recruitment or
retention? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 7.31: Within the past two years, how much has the college spent on
marketing research firms for projects relating to student
recruitment or retention?
Table 7.32: Within the past two years, how much has the college spent on
marketing research firms for projects relating to student
recruitment or retention? Broken out by public or private status of
the college
Table 7.33: Within the past two years, how much has the college spent on
marketing research firms for projects relating to student
recruitment or retention? Broken out by type of college
Table 7.34: Within the past two years, how much has the college spent on
marketing research firms for projects relating to student
recruitment or retention? Broken out by full-time equivalent
student enrollment
Table 7.35: Within the past two years, how much has the college spent on
marketing research firms for projects relating to student
recruitment or retention? Broken out by the percentage of students
that lived within 75 miles of campus before attending college
Table 7.36: Within the past two years, how much has the college spent on
marketing consultancies for projects relating to student recruitment
or retention?
Table 7.37: Within the past two years, how much has the college spent on
marketing consultancies for projects relating to student recruitment
or retention? Broken out by public or private status of the college
Table 7.38: Within the past two years, how much has the college spent on
marketing consultancies for projects relating to student recruitment
or retention? Broken out by type of college
Table 7.39: Within the past two years, how much has the college spent on
marketing consultancies for projects relating to student recruitment
or retention? Broken out by full-time equivalent student
enrollment
Table 7.40: Within the past two years, how much has the college spent on
marketing consultancies for projects relating to student recruitment
or retention? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 7.41: Within the next two years, does the college plan to use a public
relations firm for purposes related to student recruitment or
retention?
Table 7.42: Within the next two years, does the college plan to use a public
relations firm for purposes related to student recruitment or
retention? Broken out by public or private status of the college
Table 7.43: Within the next two years, does the college plan to use a public
relations firm for purposes related to student recruitment or
retention? Broken out by type of college
Table 7.44: Within the next two years, does the college plan to use a public
relations firm for purposes related to student recruitment or
retention? Broken out by full-time equivalent student enrollment
Table 7.45: Within the next two years, does the college plan to use a public
relations firm for purposes related to student recruitment or
retention? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 7.46: Within the next two years, does the college plan to use an
advertising agency for purposes related to student recruitment or
retention?
Table 7.47: Within the next two years, does the college plan to use an
advertising agency for purposes related to student recruitment or
retention? Broken out by public or private status of the college
Table 7.48: Within the next two years, does the college plan to use an
advertising agency for purposes related to student recruitment or
retention? Broken out by type of college
Table 7.49: Within the next two years, does the college plan to use an
advertising agency for purposes related to student recruitment or
retention? Broken out by full-time equivalent student enrollment
Table 7.50: Within the next two years, does the college plan to use an
advertising agency for purposes related to student recruitment or
retention? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 7.51: Within the next two years, does the college plan to use a market
research firm for purposes related to student recruitment or
retention?
Table 7.52: Within the next two years, does the college plan to use a market
research firm for purposes related to student recruitment or
retention? Broken out by public or private status of the college
Table 7.53: Within the next two years, does the college plan to use a market
research firm for purposes related to student recruitment or
retention? Broken out by type of college
Table 7.54: Within the next two years, does the college plan to use a market
research firm for purposes related to student recruitment or
retention? Broken out by full-time equivalent student enrollment
Table 7.55: Within the next two years, does the college plan to use a market
research firm for purposes related to student recruitment or
retention? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 7.56: Within the next two years, does the college plan to use a marketing
consultancy for purposes related to student recruitment or
retention?
Table 7.57: Within the next two years, does the college plan to use a marketing
consultancy for purposes related to student recruitment or
retention? Broken out by public or private status of the college
Table 7.58: Within the next two years, does the college plan to use a marketing
consultancy for purposes related to student recruitment or
retention? Broken out by type of college
Table 7.59: Within the next two years, does the college plan to use a marketing
consultancy for purposes related to student recruitment or
retention? Broken out by full-time equivalent student enrollment
Table 7.60: Within the next two years, does the college plan to use a marketing
consultancy for purposes related to student recruitment or
retention? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 7.61: Within the next two years, does the college plan to use a video
creation or marketing consultant for purposes related to student
recruitment or retention?
Table 7.62: Within the next two years, does the college plan to use a video
creation or marketing consultant for purposes related to student
recruitment or retention? Broken out by public or private status of
the college
Table 7.63: Within the next two years, does the college plan to use a video
creation or marketing consultant for purposes related to student
recruitment or retention? Broken out by type of college
Table 7.64: Within the next two years, does the college plan to use a video
creation or marketing consultant for purposes related to student
recruitment or retention? Broken out by full-time equivalent
student enrollment
Table 7.65: Within the next two years, does the college plan to use a video
creation or marketing consultant for purposes related to student
recruitment or retention? Broken out by the percentage of students
that lived within 75 miles of campus before attending college
Table 8.1: In the past year, has the college advertised in high school
newspapers?
Table 8.2: In the past year, has the college advertised in high school
newspapers? Broken out by public or private status of the college
Table 8.3: In the past year, has the college advertised in high school
newspapers? Broken out by type of college
Table 8.4: In the past year, has the college advertised in high school
newspapers? Broken out by full-time equivalent student
enrollment
Table 8.5: In the past year, has the college advertised in high school
newspapers? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 8.6: In the past year, has the college advertised in newspapers at other
colleges?
Table 8.7: In the past year, has the college advertised in newspapers at other
colleges? Broken out by public or private status of the college
Table 8.8: In the past year, has the college advertised in newspapers at other
colleges? Broken out by type of college
Table 8.9: In the past year, has the college advertised in newspapers at other
colleges? Broken out by full-time equivalent student enrollment
Table 8.10: In the past year, has the college advertised in newspapers at other
colleges? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 8.11: In the past year, has the college advertised in weekly newspapers?
Table 8.12: In the past year, has the college advertised in weekly newspapers?
Broken out by public or private status of the college
Table 8.13: In the past year, has the college advertised in weekly newspapers?
Broken out by type of college
Table 8.14: In the past year, has the college advertised in weekly newspapers?
Broken out by full-time equivalent student enrollment
Table 8.15: In the past year, has the college advertised in weekly newspapers?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 8.16: In the past year, has the college advertised in daily newspapers?
Table 8.17: In the past year, has the college advertised in daily newspapers?
Broken out by public or private status of the college
Table 8.18: In the past year, has the college advertised in daily newspapers?
Broken out by type of college
Table 8.19: In the past year, has the college advertised in daily newspapers?
Broken out by full-time equivalent student enrollment
Table 8.20: In the past year, has the college advertised in daily newspapers?
Broken out by the percentage of students that lived within 75 miles
of campus before attending college
Table 8.21: If your college has advertised in the newspaper in the past year,
has it been in the print version, the online version, or both?
Table 8.22: If your college has advertised in the newspaper in the past year,
has it been in the print version, the online version, or both? Broken
out by public or private status of the college
Table 8.23: If your college has advertised in the newspaper in the past year,
has it been in the print version, the online version, or both? Broken
out by type of college
Table 8.24: If your college has advertised in the newspaper in the past year,
has it been in the print version, the online version, or both? Broken
out by full-time equivalent student enrollment
Table 8.25: If your college has advertised in the newspaper in the past year,
has it been in the print version, the online version, or both? Broken
out by the percentage of students that lived within 75 miles of
campus before attending college
Table 8.26: If the college publishes its own magazine, is it published by a
publishing company that does most of the design and production
work or is most of the work done in-house by a staff that are
employees of the college?
Table 8.27: If the college publishes its own magazine, is it published by a
publishing company that does most of the design and production
work or is most of the work done in-house by a staff that are
employees of the college? Broken out by public or private status of
the college
Table 8.28: If the college publishes its own magazine, is it published by a
publishing company that does most of the design and production
work or is most of the work done in-house by a staff that are
employees of the college? Broken out by type of college
Table 8.29: If the college publishes its own magazine, is it published by a
publishing company that does most of the design and production
work or is most of the work done in-house by a staff that are
employees of the college? Broken out by full-time equivalent
student enrollment
Table 8.30: If the college publishes its own magazine, is it published by a
publishing company that does most of the design and production
work or is most of the work done in-house by a staff that are
employees of the college? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 8.31: If the college publishes one or more magazines primarily for the
purpose of attracting students, what is the annual budget for these
publications?
Table 8.32: If the college publishes one or more magazines primarily for the
purpose of attracting students, what is the annual budget for these
publications? Broken out by public or private status of the college
Table 8.33: If the college publishes one or more magazines primarily for the
purpose of attracting students, what is the annual budget for these
publications? Broken out by type of college
Table 8.34: If the college publishes one or more magazines primarily for the
purpose of attracting students, what is the annual budget for these
publications? Broken out by full-time equivalent student
enrollment
Table 8.35: If the college publishes one or more magazines primarily for the
purpose of attracting students, what is the annual budget for these
publications? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 9.1: Does the college pay student expenses for select groups of
particularly desirable students to visit the campus?
Table 9.2: Does the college pay student expenses for select groups of
particularly desirable students to visit the campus? Broken out by
public or private status of the college
Table 9.3: Does the college pay student expenses for select groups of
particularly desirable students to visit the campus? Broken out by
type of college
Table 9.4: Does the college pay student expenses for select groups of
particularly desirable students to visit the campus? Broken out by
full-time equivalent student enrollment
Table 9.5: Does the college pay student expenses for select groups of
particularly desirable students to visit the campus? Broken out by
the percentage of students that lived within 75 miles of campus
before attending college
Table 9.6: About how much did the college spend on such sponsored campus
visits within the past year?
Table 9.7: About how much did the college spend on such sponsored campus
visits within the past year? Broken out by public or private status
of the college
Table 9.8: About how much did the college spend on such sponsored campus
visits within the past year? Broken out by type of college
Table 9.9: About how much did the college spend on such sponsored campus
visits within the past year? Broken out by full-time equivalent
student enrollment
Table 9.10: About how much did the college spend on such sponsored campus
visits within the past year? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 10.1: Does the college currently advertise on the radio?
Table 10.2: Does the college currently advertise on the radio? Broken out by
public or private status of the college
Table 10.3: Does the college currently advertise on the radio? Broken out by
type of college
Table 10.4: Does the college currently advertise on the radio? Broken out by
full-time equivalent student enrollment
Table 10.5: Does the college currently advertise on the radio? Broken out by
the percentage of students that lived within 75 miles of campus
before attending college
Table 10.6: How much did the college spend on all forms of radio advertising
designed to attract new students in the past year?
Table 10.7: How much did the college spend on all forms of radio advertising
designed to attract new students in the past year? Broken out by
public or private status of the college
Table 10.8: How much did the college spend on all forms of radio advertising
designed to attract new students in the past year? Broken out by
type of college
Table 10.9: How much did the college spend on all forms of radio advertising
designed to attract new students in the past year? Broken out by
full-time equivalent student enrollment
Table 10.10: How much did the college spend on all forms of radio advertising
designed to attract new students in the past year? Broken out by the
percentage of students that lived within 75 miles of campus before
attending college
Table 11.1: Within the past two years, has the college advertised on cable
television?
Table 11.2: Within the past two years, has the college advertised on cable
television? Broken out by public or private status of the college
Table 11.3: Within the past two years, has the college advertised on cable
television? Broken out by type of college
Table 11.4: Within the past two years, has the college advertised on cable
television? Broken out by full-time equivalent student enrollment
Table 11.5: Within the past two years, has the college advertised on cable
television? Broken out by the percentage of students that lived
within 75 miles of campus before attending college
Table 11.6: Within the past two years, has the college advertised on satellite
television?
Table 11.7: Within the past two years, has the college advertised on national
network television?
Table 11.8: Within the past two years, has the college advertised on national
network television? Broken out by public or private status of the
college
Table 11.9: Within the past two years, has the college advertised on national
network television? Broken out by type of college
Table 11.10: Within the past two years, has the college advertised on national
network television? Broken out by full-time equivalent student
enrollment
Table 11.11: Within the past two years, has the college advertised on national
network television? Broken out by the percentage of students that
lived within 75 miles of campus before attending college
Table 11.12: Within the past two years, has the college advertised on local
network affiliate television?
Table 11.13: Within the past two years, has the college advertised on local
network affiliate television? Broken out by public or private status
of the college
Table 11.14: Within the past two years, has the college advertised on local
network affiliate television? Broken out by type of college
Table 11.15: Within the past two years, has the college advertised on local
network affiliate television? Broken out by full-time equivalent
student enrollment
Table 11.16: Within the past two years, has the college advertised on local
network affiliate television? Broken out by the percentage of
students that lived within 75 miles of campus before attending
college
Table 11.17: In the past year, how much did the college spend on all forms of
television advertising to attract new students?
Table 11.18: In the past year, how much did the college spend on all forms of
television advertising to attract new students? Broken out by public
or private status of the college
Table 11.19: In the past year, how much did the college spend on all forms of
television advertising to attract new students? Broken out by type
of college
Table 11.20: In the past year, how much did the college spend on all forms of
television advertising to attract new students? Broken out by fulltime
equivalent student enrollment
Table 11.21: In the past year, how much did the college spend on all forms of
television advertising to attract new students? Broken out by the
percentage of students that lived within 75 miles of campus before
attending college
Table 12.1: Does the college currently advertise on billboards for the purpose
of attracting students?
Table 12.2: Does the college currently advertise on billboards for the purpose
of attracting students? Broken out by public or private status of the
college
Table 12.3: Does the college currently advertise on billboards for the purpose
of attracting students? Broken out by type of college
Table 12.4: Does the college currently advertise on billboards for the purpose
of attracting students? Broken out by full-time equivalent student
enrollment
Table 12.5: Does the college currently advertise on billboards for the purpose
of attracting students? Broken out by the percentage of students
that lived within 75 miles of campus before attending college
Table 12.6: How much did the college spend in the past year on advertising on
billboards for the purpose of attracting students?
Table 12.7: How much did the college spend in the past year on advertising on
billboards for the purpose of attracting students? Broken out by
public or private status of the college
Table 12.8: How much did the college spend in the past year on advertising on
billboards for the purpose of attracting students? Broken out by
type of college
Table 12.9: How much did the college spend in the past year on advertising on
billboards for the purpose of attracting students? Broken out by
full-time equivalent student enrollment
Table 12.10: How much did the college spend in the past year on advertising on
billboards for the purpose of attracting students? Broken out by the
percentage of students that lived within 75 miles of campus before
attending college

This 157-page study looks closely at the marketing efforts and advertising spending policies of sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo!, and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultancies, presenting detailing information on current and planned use and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

The study helps college marketers to answer questions such as: How much was spent on newspaper advertising and what is the outlook for the near future? What percentage of college student recruitment spending was accounted for by online marketing and how has this percentage changed in the recent past? What percentage of colleges use a recruitment-oriented blog for marketing? How centralized are marketing efforts? Do all colleges visit high school guidance counsellors? What is the average cost of print viewbooks? How have colleges altered their websites to enhance their marketing appeal in recent years?

Just a few of the many findings from this report are:
- Within the past two years, just one college in the sample spent anything at all on public relations agencies for projects relating to student recruitment or retention
- 80.95 percent of survey participants have used newspaper ads within the past year as a promotional vehicle for the college
- For those survey participants that publish a magazine for purposes of attracting new students, the mean annual budget for these magazines is $78,563
- Two-thirds of survey participants publish a print version of the college viewbook describing the college to prospective applicants
- In the past year, public schools in the sample have spent a mean of $4,925 on website sponsorships for the purpose of attracting students
- 63.64 percent of all private schools in the sample say their department handles the marketing for all departments or units of the university, as compared to just 40 percent of public schools
- For those participants that have a separate annual marketing budget, the mean budget is $232,441
- 46.15 percent of all community and junior colleges in the sample have used keyword purchases on Facebook as a promotional vehicle within the past year

- Alfred University
- Bethany College (Kansas)
- Briercrest College & Seminary
- Caldwell College
- California State University Channel Islands
- Central Carolina Community College
- Central Texas College
- Charter Oak State College
- Chatfield College
- Christendom College
- Clearwater Christian College
- Coker College
- College of the Canyons
- Concordia College-New York
- Concordia University Texas
- Confederation College
- Delaware College of Art and Design
- East Stroudsburg University of Pennsylvania
- Edmonds Community College
- Fort Hays State University
- Green River Community College
- Indiana University of Pennsylvania
- International Baptist College
- John Brown University
- Johnson C. Smith University
- L'Academie de Cuisine
- Lakes Region Community College
- Louisiana State University in Shreveport
- Marshall University
- Mid-South Community College
- Ohio Valley University
- Rend Lake College
- Saginaw Valley State University
- Schreiner University
- Simpson College
- Spelman College
- State University of New York at Cortland
- Suffolk County Community College
- University of Wisconsin Superior
- Virginia Polytechnic Institute and State University
- Watkins College of Art, Design & Film
- West Chester University of Pennsylvania

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