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Social Commerce: 2012 How Social Networking will Transform e-Commerce Product Image

Social Commerce: 2012 How Social Networking will Transform e-Commerce

  • ID: 2365238
  • November 2012
  • 175 Pages
  • Generator Research Limited

FEATURED COMPANIES

  • 3dcart
  • ezCater
  • Kitsy Lane
  • onefinestay
  • Shopigniter
  • Threadless
  • MORE

Social commerce is a type of online selling where consumer-to-consumer interactions enable the sale, rather than company-to-consumer interactions.

The value of the worldwide social commerce market in 2012 will be 21% larger than the value of the worldwide social networking market. By 2016 this gap will have grown to 188% as social commerce enters a period of strong growth, while social networking enters its mature phase.

It is too simplistic to regard social commerce as a fusion of online commerce and social networking. Instead, social commerce is a combination of 4 key social networking concepts and 4 additional concepts that have nothing to do with social networking. All of these concepts are explained in detail in this report.
Report Content

This report contains clear, detailed definitions of the 7 different types of social commerce.

In this report you will also find detailed analysis of over 40 leading start-ups who are promoting a broad range of innovative services that are based on a number of transformational business models.

This report also contains 5-year market forecasts, very detailed market analysis and some surprising insights into the status and future direction of this key emerging market.

FEATURED COMPANIES

  • 3dcart
  • ezCater
  • Kitsy Lane
  • onefinestay
  • Shopigniter
  • Threadless
  • MORE

Executive Summary

Introduction
- Definition: What is Social Commerce?
- Examples of Social Commerce: Use Cases
- The Behavioural Basis for Social Commerce
- Popularity
- Authority
- Rarity
- Likeability
- Consistency
- Fair Deal
- Closing Remarks
- Market Size & Growth

Profiles of 32 Social Commerce Start-ups

ShoeDazzle
- Outline
- How it Works
- Summary
- Analysis

Yardsellr
- Outline
- How it Works
- Business Model & Strategy
- Source of Revenue
- Social Aspects
- Summary
- Analysis

Oodle
- Outline
- How it Works
- Business Model & Strategy
- Source of Revenue
- Social Aspects
- Summary
- Analysis

Fab.com
- Outline
- How it Works
- Business Model and Strategy
- Social Aspects
- Summary
- Analysis

Ondango
- Outline
- How it Works
- Key Features
- Business Model and Strategy
- Source of Revenue
- Summary
- Analysis

Loosecubes
- Outline
- How it Works
- Business Model and Strategy
- Social Aspects
- Summary
- Analysis

Vayable
- Outline
- How it Works
- For Members (those seeking an experience)
- For Guides (those offering experiences)
- Business Model and Strategy
- Social Aspects
- Summary
- Analysis

Airbnb
- Outline
- How it Works
- General
- Hosts
- Business Model and Strategy
- Analysis

Flightfox
- Outline
- How Flightfox Works
- Traveller
- Flight Experts
- Summary
- Analysis

Getaround
- Outline
- How Getaround works
- Car Owners
- Renters
- Summary
- Analysis

Kitsy Lane
- Outline
- How Kitsy Lane works
- Boutique Owners:
- Vendors:
- Revenue Model
- Summary
- Analysis

Ruby Ribbon
- Outline
- Summary
- Analysis

Birchbox
- Outline
- Summary
- Analysis

Threadless
- Outline
- Summary
- Analysis

ModCloth
- Outline
- Summary
- Analysis

Headliner.fm
- Outline
- Summary
- Analysis

Wikets
- Outline
- Proposition to User
- Revenue Model
- Summary
- Analysis

TaskRabbit
- Outline
- How it Works
- Summary
- Analysis

Yelp
- Outline
- How it Works
- Summary
- Analysis

Kickstarter
- Outline
- How it Works
- Summary
- Analysis

ezCater
- Outline
- How it Works
- Order-placement process
- Caters
- Summary
- Analysis

Venuetastic
- Outline
- How it Works
- Event Planners
- Venues
- Summary
- Analysis

Svpply
- Outline
- How it Works
- Summary
- Analysis

onefinestay
- Outline
- How it Works
- Guests
- Hosts
- Summary
- Analysis

RelayRides
- Outline
- How it Works
- Car Owners
- Renters
- Summary
- Analysis

One Kings Lane
- Outline
- How it Works
- Vendors
- Members
- Summary
- Analysis

Quirky
- Outline
- How it Works
- Summary
- Analysis

Houzz
- Outline
- How it Works
- Members
- Professionals
- Summary
- Analysis

Honest Buildings
- Outline
- How it Works
- Summary
- Analysis

Sportaneous
- Outline
- How it Works
- Summary
- Analysis

Copious
- Outline
- How it Works
- Summary
- Analysis

Etsy
- Outline
- How it Works
- Summary
- Analysis

Snapshots of 18 Social Commerce Platforms

Facebook & Social Commerce

Google & Social Commerce
- e-Commerce Solutions & Status
- Google Wallet (formerly Google Checkout)
- Google Shopping (formerly Google Product Search, Google Products & Froogle/Google Base)
- Google+

Market Analysis
- Social Commerce on Facebook
- State of the Art Today
- Challenges with Facebook’s Current Approach to Social Commece
- Social Commerce on Google
- Analysis of 18 Leading Social Commerce Platforms
- What Problems does Social Commerce Solve?
- ROI on Social Media
- Maturity Current Online Retail Models
- Product Discovery and Search Engines
- Company-buyer Relationships
- Social Commerce Start-ups: Today & Future Potential
- Status and Future Evolution of Online Retail
- Status and Future Evolution of Social Networking
- Social Commerce: Future

Conclusion
- The Story so Far
- Social Selling Described
- Underlying Assumptions
- How Social Selling Would Work
- Market Maker
- Social Sellers
- Merchants
- Buyers
- Challenges
- Inaccurate Content
- Negative Content
- Abuse Mechanisms
- Cannibalisation of Existing Online Sales
- Order Fulfilment
- Examples of how social selling could improve online shopping
- Social Selling on the Web
- Social Selling in Person
- Impact on Existing Retailers: Online and Offline
- Summary

Market Forecasts
- Broadband Users
- Internet Users
- Online Retail Revenues
- Social Networking Users
- Social Networking Revenues
- Social Commerce Revenues
- Social Commerce Average Revenue per User

Appendix
- Worldwide Segmentation
- Regions & Countries
- Market Forecasts
- About the Authors
- Andrew Sheehy
- Sara Foster
- Dr Dave Taylor

Figures and Tables:

Figure 1: Worldwide Market Size - Social Networking vs. Social Commerce from 2012 to 2016 ($, Billions)

Figure 2: Social Selling - Comparison between Established Online Retail Model & Social Selling Model

Figure 3: Social Commerce Defined

Figure 4: Worldwide Market Size - Social Networking vs. Social Commerce from 2012 to 2016 ($, Billions)

Figure 5: Example of a Seller's "Yard' on Yardsellr

Figure 6: Examples of merchandise available on the ‘Star Wars' block on Yardsellr

Figure 7: Social Commerce Defined

Figure 8: Social Networking Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD, Millions)

Figure 9: Social Selling Model - Relationship between Merchant, Seller and Buyer

Figure 10: Social Selling - Comparison between Established Online Retail Model & Social Selling Model

Figure 11: Analysis of Google Shopping Results for "Handheld GPS Receiver"

Figure 12: Social Selling - Comparison between Established Online Retail Model & Social Selling Model

Figure 13: Fixed Broadband Internet Subscriptions from 2011 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Figure 14: Internet Users from 2011 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Figure 15: Online Retail Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Figure 16: Social Networking Users from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Figure 17: Social Networking Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD, Millions)

Figure 18: Social Commerce Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD, Millions)

Figure 19: Social Commerce Average Revenue per Social Networking User from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD per User per Month)

Table 1: Key Ingredients of Social Commerce

Table 2: Social Selling Ecosystem - Summary of roles of main players

Table 3: ShoeDazzle - Business Summary

Table 4: Examples of Merchandise Categories (or "Blocks") on Yardsellr

Table 5: Yardsellr - Business Summary

Table 6: Oodle - Business Summary

Table 7: Fab.com - Business Summary

Table 8: Ongando - Business Summary

Table 9: Loosecubes - Business Summary

Table 10: Vayable - Business Summary

Table 11: Airbnb - Business Summary

Table 12: Flightfox - Business Summary

Table 13: Getaround - Business Summary

Table 14: Kitsy Lane - Business Summary

Table 15: Ruby Ribbon - Business Summary

Table 16: Birchbox - Business Summary

Table 17: Threadless - Business Summary

Table 18: ModCloth - Business Summary

Table 19: Headliner.fm - Business Summary

Table 20: Wikets - Business Summary

Table 21: TaskRabbit - Business Summary

Table 22: Yelp - Business Summary

Table 23: Kickstarter - Business Summary

Table 24: ezCater - Business Summary

Table 25: Venuetastic - Business Summary

Table 26: Svpply - Business Summary

Table 27: onefinestay - Business Summary

Table 28: RelayRides - Business Summary

Table 29: One Kings Lane - Business Summary

Table 30: Quirky - Business Summary

Table 31: Houzz - Business Summary

Table 32: Honest Buildings - Business Summar

Table 33: Sportaneous - Business Summary

Table 34: Copious - Business Summary

Table 35: Etsy - Business Summary

Table 36: Social Commerce Platforms - Example Companies

Table 37: Social Commerce on Facebook - Examples of companies & strategies

Table 38: Google Wallet - User Experience

Table 39: Social Commerce Market Segmentation - summary of the seven main types of Social Commerce

Table 40: Social Commerce: Summary of 32 Startups - Aspects of business model having most disruptive potential

Table 41: Online Retail Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Table 42: Fixed Broadband Internet Subscriptions from 2011 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Table 43: Internet Users from 2011 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Table 44: Online Retail Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Table 45: Social Networking Users from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

Table 46: Social Networking Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD, Millions)

Table 47: Social Commerce Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD, Millions)

Table 48: Social Commerce Average Revenue per Social Networking User from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD per User per Month)

FEATURED COMPANIES

  • 3dcart
  • ezCater
  • Kitsy Lane
  • onefinestay
  • Shopigniter
  • Threadless
  • MORE

This report contains over 20 pages of 5-year market forecasts for the most important aspects of the Social Commerce market.

Each of the following market forecasts are presented separately for each of the above six regions of the world:

- Fixed Broadband Internet Subscriptions from 2011 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

- Internet Users from 2011 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

- Online Retail Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

- Social Networking Users from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (Millions)

- Social Networking Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD, Millions)

- Social Commerce Revenues from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD, Millions)

- Social Commerce Average Revenue per Social Networking User from 2012 to 2016, for North America; Western Europe; Central, Southern & Eastern Europe; Asia Pacific; Latin America and Caribbean and Middle East & Africa (USD per User per Month)

- Airbbnb
- Birchbox
- Copious
- Etsy
- ezCater
- Fab.com
- Flightfox
- Getaround
- Headliner.fm
- Honest Buildings
- Houzz
- Ruby Ribbon
- Relay Rides
- Yelp
- Kitsy Lane
- Loosecubes
- ModCloth
- Ondango
- One Kings Lane
- onefinestay
- Oodle
- Quirky
- Buildings
- Show Dazzle
- Sportaneous
- Svpply
- TaskRabbit
- Threadless
- Vayable
- Venuetastic
- Wikets
- Yardsellr

Social commerce platforms included in this report:

- 3dcart
- 8thBidge
- ecwid
- Fluid Retail
- milyoni
- Moontoast
- ondango
- Payvment
- Resource
- Shop Tab
- Shopigniter
- Shoutlet
- SortPrice
- StoreFront Social
- Usablenet
- Voiyk
- Volusion
- Zibaba

Note: Product cover images may vary from those shown

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