PCIe SSD

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Key Market Trends, Drivers & Challenges II-2
Big Data Drives up Storage Needs Opening up a New Growth
Avenue for PCIe SSD II-2
Opportunity Indicator II-3
Table 1: World Big Data Market (2013E & 2018F): Breakdown
of Big Data Generated in Exabytes (includes corresponding
Graph/Chart) II-3
Growing Number of Datacenters Spurs Demand for PCIe SSD II-3
Higher IOPS Fuels Growth for PCIe SSD II-4
Table 2: Random Read IOPS for PCIe SSD, SAS SSD and 15K HDD
Drives: A Comparison II-5

Table 3: Approximate Cost Per IOPS (In US$) for PCIe SSD,
SAS SSD, 15K HDD Drives: A Comparison (includes
corresponding Graph/Chart) II-5
Rise in Cloud Computing Infrastructures Benefits the Market II-5
Bridged PCIe SSD: Uncut Diamond or Fool's Gold II-6
Interface Limitations of SATA: A Business Case for PCIe SSD II-6
NVMe Specification to Drive Growth in PCIe SSD Market II-7
New 2.5inch PCIe SSD Form Factor to Boost Adoption II-8
Data Tiering Storage Architecture Boosts Adoption of SSD &
PCIe SSD Drives II-8
PCIe SSD Performance Advantage to Drive Efficiency in
Enterprise Storage Segment II-9
Tech Savvy Users to Drive Demand in Consumer Market II-9
Digital Media Industry Provides Business Opportunities for
Growth II-9
OLTP Transactions Boosts Prospects for PCIE SSD Drives II-10
Lack of Adequate Standardization Inhibits Growth II-10
Premium Cost Prevents Mass Market Adoption II-11
Developments in Rival SSD Technologies Dilute PCIE SSD
Advantage II-11
Market Outlook II-11
Decline in IT Spending in Europe to Dampen Growth in 2013 II-11
World Market Outlook II-12

2. DATA STORAGE & SSDS: A COMPLIMENTARY REVIEW II-13
Data Storage: A Critical Organizational Requirement II-13
Solid-State Storage Media: The Next Generation of Storage II-13
Solid-State Drives (SSD) Grow in Popularity II-14
Table 4: Global Enterprise SSD Interface Market (2010, 2012 &
2015): Percentage Breakdown of SSD Interface Revenue by
Product Segment (includes corresponding Graph/Chart) II-15

Table 5: Global Market for Enterprise Grade Server SSD
(2013): Percentage Share Breakdown of Unit Sales by Interface
Technology (includes corresponding Graph/Chart) II-15

Table 6: Global Market for Enterprise Grade Storage SSD
(2013): Percentage Share Breakdown of Unit Sales by Interface
Technology (includes corresponding Graph/Chart) II-16
Competition in the SSD Market II-16
Table 7: Global SSD Market (2012): Percentage Market Share
Breakdown of Leading Players (includes corresponding
Graph/Chart) II-17
Flash-based SSDs: The Most Popular Type of SSDs II-17
HDD V/S SSD Drives: A Comparative Analysis II-17
Power Draw / Battery Life II-18
Operating System Boot Times II-18
Noise II-18
Vibration II-18
Heat Generation II-18
Failure Rate II-18
File Copy/ Write Speed II-18
File Opening Speed II-19
Magnetism II-19
Capacity II-19
Cost II-19
Conclusion II-19
SSDs: Will They Replace HDDs? II-19

3. PRODUCT OVERVIEW II-21
PCIe SSD: Definition& Overview II-21
PCIe Solid State Cards (SSC) II-21
PCIe Solid State Drives (SSD) II-22
Single Level Cell (SLC) II-22
Multi Level Cell (MLC) II-23
Enterprise MLC (eMLC) II-23
Advantages II-23
Least Latency II-23
Enhanced Efficiency II-23
Low Total Cost of Ownership (TCO) II-24
Scalability II-24
Demerits II-24
PCIe SSD - A Regressive Trend II-24
Cost II-24
Degradation of Performance II-24
Complicated Management II-25
Application Use Cases II-25

4. PRODUCT LAUNCHES II-26
STEC Introduces 2TB PCIe and SAS Solid-State Drives II-26
OCZ Technology Group to Introduce Vector SSD Series for PCIe
Interfaces II-27
Intel Unveils Intel® Solid-State Drive 525 Series II-27
ASUS TeK Computer Unveils ROG RAIDR Express Solid-state
Storage Device II-28
Marvell Technology Group Launches Marvell® DragonFlyTM NVDRIVE II-28
Apricorn Unveils Velocity Solo X2 II-29
Biwin to Introduce PCI Express-Based Solid State Drive II-29
Micron Technology Launches PCIe-Based Solid State Drive II-29
Marvell and OCZ Technology Introduce Z-Drive R5 PCI Express
Storage Solution II-30
NexGen Expands NexGen n5 Storage Systems Line II-30
LSI Unveils NytroMegaRAID Range of PCI Express Solid-state
Drive Cards II-31
RunCore Innovation Technology Launches RunCore Kylin III PCIe
Solid-state Drive II-31
Marvell Technology Group Introduces DragonFly Platform II-31
SanDisk Rolls Out Lightning® PCI Express Solid State
Accelerator Cards II-32
Other World Computing Unveils OWC Mercury Accelsior II-33
Intel Launches 910 Series PCIe Solid State Drive II-33
OCZ Technology Group Rolls Out Z-Drive R4 CloudServ PCI
Express Flash Storage Solution II-34
Virident Systems Launches FlashMAX II PCIe Solid-State Drive II-35
Marvell Technology Group Introduces DragonFly Platform II-35
Virident Systems Introduces tachIOn™ PCIe Solid State Drive II-36
Netlist Unveils 32GB Mini PCIe SSD II-36
Micron Technology Introduces RealSSDTM P320h Solid-State Drive
Series II-37
STEC Introduces PCIe-Based Solid-State Drive II-37
OCZ Technology Group Introduces VeloDrive PCI-Express Solid
State Drive II-38
SANRAD Unveils Front Loadable PCIe SSD Accelerators Options in
V-Switch Storage Devices II-38
OCZ Technology Group Introduces Z-Drive Revision 4 PCIe
Storage Solutions II-38
Super Talent Introduces Range of PCIe SSDs II-39
Virident Systems Unveils Virident FlashMAX™ MLC Storage Class
Memory Solution II-39

5. STRATEGIC CORPORATE DEVELOPMENTS II-41
BiTMICRO® Selects RunCore for BiTMICRO OnBoardTM Program II-41
Seagate Technology Enters into Partnership with Virident Systems II-41
Sonnet Technologies Upgrades TempoTM SSD and Tempo SSD Pro
PCIe SSD Cards for Booting Support in Mac Pro® Computers II-42
NVM Express Work Group Introduces NVMe 1.1 Specification II-42
EMC to Integrate WarpDrive PCIe SSDs Range of LSI II-43
Virident Systems and Colfax International Partner to Offer
Server Solutions II-43
OCZ Technology Group Inks Distribution Agreement with SED
International II-43
Proximal Data Collaborates with Micron Technology II-44
Nippon Rad Selects Z-Drive R4 PCIe SSD of OCZ Technology Group
for Pedicss PC Platform II-44
BiTMICRO® Develops maxIOPCIe SSD II-45
IBM Acquires Texas Memory Systems II-45
SanDisk Takes Over FlashSoft II-46
Micron Technology Acquires VirtenSys II-46
OCZ Technology Group Takes Over SANRAD II-47
LSI Acquires SandForce II-48
Dell Deploys Micron Technologys 2.5-Inch Enterprise PCIe SSD II-48
Avnet Embedded Announces Expanded Distribution Agreement with
OCZ Technology Group II-49
LSI Announces Collaboration with Cisco and EMC II-49
Texas Memory Systems and NEVEX Virtual Technologies Enter into
Partnership II-49
Cisco Enters into Partnership with Fusion-io II-50
SanDisk Collaborates with Virident Systems to Offer Integrated
Storage Solution II-50
Teledyne Technologies Acquires LeCroy II-51
SanDisk Takes Over Pliant Technology II-51
OCZ Technology Group Acquires Indilinx II-51
Ciara Technologies Selects RevoDrive 3 X2 PCIe Solid State
Drive of OCZ Technology Group II-52
Integrated Device Technology and Micron Technology Co-develop
Single-chip Flash Controller with Native PCIe® II-52
Virident Deploys Virident tachIOn™ SSDs in MySQL Environments II-53
Texas Memory Systems to Demonstrate Performance of RamSan-70
PCIe Card II-53
BiTMICRO Networks Sets Up Subsidiary in India II-53

6. FOCUS ON SELECT PLAYERS II-54
BiTMICRO Networks, Inc. (USA) II-54
Dell Inc. (USA) II-54
EMC Corporation (USA) II-54
Fusion-io, Inc.(USA) II-55
Fujitsu Technology Solutions (Germany) II-55
Foremay, Inc. (USA) II-55
Intel Corporation (USA) II-56
IBM Corporation (USA) II-56
LSI Corporation (USA) II-56
Micron Technology, Inc. (USA) II-57
Marvell Technology Group Ltd (USA) II-57
OCZ Technology Group, Inc. (USA) II-58
RUNCORE Innovation Technology CO, LTD. (China) II-58
SanDisk Corporation (USA) II-58
SMART Modular Technologies (USA) II-59
STEC, Inc. (USA) II-59
Violin Memory, Inc. (USA) II-59
Virident Systems Inc. (USA) II-60

7. GLOBAL MARKET PERSPECTIVE II-61
Table 8: World Recent Past, Current & Future Analysis for PCIe
SSD Market by Geographic Region/Country - USA, Canada, Japan,
Europe, China and Rest of World Markets Independently Analyzed
with Annual Shipments in Thousand Units for Years 2010 through
2018 (includes corresponding Graph/Chart) II-61

Table 9: World 9-Year Perspective for PCIe SSD Market by
Geographic Region/Country - Percentage Breakdown of Annual
Shipments for USA, Canada, Japan, Europe, China and Rest of
World Markets for Years 2010, 2012, and 2018 (includes
corresponding Graph/Chart) II-62

III. MARKET

1. UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Product Launches III-1
Strategic Corporate Developments III-12
Key Regional Players III-23
B.Market Analytics III-29
Table 10: US Recent Past, Current & Future Analysis for PCIe
SSD Market Analyzed with Annual Shipments in Thousand Units
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-29

2. CANADA III-30
A.Market Analysis III-30
Current & Future Analysis III-30
Strategic Corporate Developments III-30
B.Market Analytics III-31
Table 11: Canada Recent Past, Current & Future Analysis for
PCIe SSD Market Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-31

3. JAPAN III-32
A.Market Analysis III-32
Current & Future Analysis III-32
Strategic Corporate Developments III-32
B.Market Analytics III-33
Table 12: Japan Recent Past, Current & Future Analysis for
PCIe SSD Market Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-33

4. EUROPE III-34
A.Market Analysis III-34
Current & Future Analysis III-34
Strategic Corporate Developments III-34
Key Players III-34
B.Market Analytics III-35
Table 13: Europe Recent Past, Current & Future Analysis for
PCIe SSD Market Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-35

5. CHINA III-36
A.Market Analysis III-36
Current & Future Analysis III-36
Product launches III-36
Strategic corporate developments III-36
Key Players III-37
B.Market Analytics III-38
Table 14: China Recent Past, Current & Future Analysis for
PCIe SSD Market Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-38

6. REST OF THE WORLD III-39
A.Market Analysis III-39
Current & Future Analysis III-39
Product Launches III-39
Strategic Corporate Developments III-42
B.Market Analytics III-47
Table 15: Rest of World Recent Past, Current & Future
Analysis for PCIe SSD Market Analyzed with Annual Unit
Shipments in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-47

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 41 (including Divisions/Subsidiaries - 41)

The United States (27)
Europe (3)
- Germany (1)
- Rest of Europe (2)
Asia-Pacific (Excluding Japan) (11)