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Soft Drinks in 2013: Products, Performance, Prospects Product Image

Soft Drinks in 2013: Products, Performance, Prospects

  • Published: April 2013
  • 44 pages
  • Euromonitor International

The global soft drinks industry increasingly finds itself at a crossroads. Volume growth has become extremely hard to come by in high income developed markets, while in emerging markets substantial investment will be necessary to sustain the strong performance seen over the last five years. In this new report, Euromonitor International examines the changing face of an industry, one where vast existing demand centres must be defended, while new growth markets demand more resources by the day.

Euromonitor International's Soft Drinks in 2013: Products, Performance, Prospects global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: READ MORE >

Soft Drinks in 2013: Products, Performance, Prospects
Euromonitor International
April 2013
Introduction
Soft Drinks Demand in Context
The Way Forward
Category Highlights

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