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Health and Wellness in Greece
Euromonitor International, Oct 2011, Pages: 86
2010 represented one of the most difficult periods for the Greek economy, being the second consecutive year of recession. This was due to not only the global financial crisis, but also the hesitation of previous governments to deal with fundamental structural problems of the economy. In turn, this translated into consumers tightening their belts, which was reflected in the value sales decline of health and wellness food and beverages.
The Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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