Research and Markets, the largest resource for market research information in world providing essential market research reports, industry research, industry analysis, forecasts, market studies, company profiles and country reports.
Welcome - Home - Register - Login - Help/FAQ - 0 items View Basket
Worlds Largest Market Research Resource - 712636 Live Reports
Search Research and Markets
  Search
Enter keywords, a title or
a report id number below.





Advanced   
Company search
Register for free email updates of market research
Currency
  Select a currency for use throughout the site



Viewing report

Order by Fax
Printer Friendly
Send to Friend
Enquire before Buying
Electronic (PDF)  Add to Basket
Enterprisewide  Add to Basket



An Analysis of Consumer Trends in UK Online Personal Lending
Datamonitor, Aug 2008, Pages: 41


  Description  
  Table of Contents  
  Companies Mentioned  
    
    
   
 Enquire before Buying  
 Send to a Friend  

This report uses the Financial Services Consumer Megatrend Framework to identify the key consumer trends and attitudes that are targeted by UK lenders in their online materials.

Scope

- An understanding of how the consumer Megatrends framework applies to the online personal lending market

- A framework for analysing how the top UK lenders are covering the overarching consumer trends

- Ideas on how UK lenders can improve their targeting of the ten Megatrends

Highlights of this title

A Megatrend framework is not only a tool for developing strategies to acquire new clients; it can also be used to help retain existing clients. A Megatrend framework, as a tool for retention, has the advantage that companies already hold large amounts of information regarding their existing client base.

Due to the nature of an unsecured personal loan, most applicants will place a lot of importance on a quick and hassle-free application process. As a key issue among consumers in the market, the report has ranked Convenience as the most important Megatrend for the loans market.

Lenders wishing to target the Convenience Megatrend could develop the repayment holiday incentive further. For example, borrowers who are prompt and regular with their repayments could be offered the reward of having the final month’s interest waived, which is an incentive offered by GE Money in Singapore.

Key reasons to purchase this title

- Gain an introduction to the Financial Services Consumer Megatrends Framework

- Learn how the Megatrends framework can be applied to online personal lending and can be used to acquire and retain clients

- Understand how practices from other markets can be applied to your personal lending proposition through the Megatrends framework




Customers who bought this item also bought

An Analysis of Consumer Trends in UK Online Personal Lending

Opportunities and Challenges for Generic Drugs in the UK 2007

UK Soft Drinks 2008

Financial Cards in The UK

Carbonates in the UK

UK Vitamins & Mineral Supplements Market Development Report

UK Light Metal Packaging Market Research Report

UK Biotechnology Industry: An Analysis



Top of page


   All rights reserved. ? Copyright 2010 Research and Markets
   Terms and conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster


Research and Markets RSS Feeds