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Viewing report
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2008 US Holiday Spending on Consumer Electronics
In-Stat/MDR, Oct 2008, Pages: 29
For the third year in a row, we fielded a survey to its proprietary Technology Adoption Panel (TAP) of US-based consumers in order to learn the top five consumer electronic (CE) products respondents were considering for purchase at the holiday season.
It is clear that we are in economic turmoil in the US. In this latest survey (n = 1,593), 24.1% of respondents do not plan to purchase a CE product at the holiday season. This compares to two years ago when 19.4% of respondents (n = 1,193) had no plans to purchase a CE product at the holiday season.
Nevertheless, the majority of respondents are still planning to spend money on consumer electronics during the 2008 holiday season. High-definition televisions (HDTVs), once again, top the list at the most desired CE product. Personal computers (PCs), digital cameras, Blu-ray players, and personal navigation devices (PNDs) follow HDTVs. Suppliers and manufacturers in the CE industry can benefit from this research by learning which CE segments have stayed on consumers' wish lists at the holiday season over the years, and how the mix of segments has shifted.
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