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US Online Travel: Planning and Booking
eMarketer, Aug 2008, Pages: 19
In 2008, US travel sales booked online will reach $105 billion, up 12% from 2007. But even though sales are growing, fewer travelers are booking their trips online.
The US Online Travel report analyzes why the dynamics of one of the Internet's most successful categories are changing. The fact that fewer travelers are booking online is not due to economic concerns: online travel bookers are an affluent demographic.
The drop is caused by frustrations related to the planning and booking capabilities of online travel agencies. This, in turn, is spurring a renewed appreciation for the expertise and personalized services offered by traditional travel agents.
Key questions the 'US Online Travel' report answers:
- What is the forecast for US online retail travel sales?
- How do online leisure travelers plan and book their trips?
- What are the most popular types of travel sites?
- What are some of the advanced Internet applications transforming online travel?
- And many others
The US Online Travel report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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