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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition
John Wiley and Sons Ltd, Oct 2008, Pages: 500
The Tailored Design Method
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.
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