Market outlook of the global smartwatch market
In terms of unit shipments, the author's market research analyst predicts the global smartwatch market to grow at an impressive CAGR of approximately 12% by 2020. The widespread availability of smartwatches with advanced functionalities and features is expected to augment the interest of technology and fitness enthusiasts during the forecast period.
The high compatibility of smartwatches with other mobile computing devices is expected to be the key driver for the growth of this market. Nowadays, smartwatches can be connected to devices like TVs, media players, headsets, smartphones, laptops, PoS devices, and other devices having Bluetooth and NFC capabilities. This high compatibility of smart watches is a significant factor that is expected to augment market growth during the forecast period.
Geographical segmentation and analysis of the global smartwatch market
In this market research report, analysts have estimated the Americas to dominate the global market for smartwatches during the projected period. This region presently accounts for more than 68% of the total market share and is envisaged to retain its dominating hold over the market during the forecast period owing to factors like rapid advances in technology and changing consumer preferences over the usage of electronic devices.
Competitive landscape and key vendors
The global market for smartwatches is extremely competitive and is primarily dominated by large global players like Apple and Samsung. To gain traction in this market, many vendors are now forming strategic partnerships with other industry players to attract new customers to the wearable market. Since this market is still in its growth stage, many new players are expected to enter the market as it has a huge growth potential.
The leading vendors in the market are:
Other prominent vendors in the market include ASUSTeK Computer and PolarElectro.
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PART 01: Executive summary
PART 02: Scope of the report
Market size calculation
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market size and forecast
Five forces analysis
PART 06: Geographical segmentation
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Key vendor analysis
PART 14: Appendix
List of abbreviations
List of Exhibits
Exhibit 01: Product offerings by key vendors
Exhibit 02: Features of smartwatches
Exhibit 03: Smartwatch market 2015-2020
Exhibit 04: Global smartwatch market ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Global smartwatch market by geography 2015-2020
Exhibit 07: Impact of drivers
Exhibit 08: Percentage of activity monitoring device owners by age in the US 2014
Exhibit 09: Impact of drivers and challenges
Exhibit 10: Global smartwatch market by vendor segmentation 2015
Exhibit 11: Apple: Business segmentation by revenue 2014
Exhibit 12: Apple: Business segmentation by revenue 2011-2014 ($ billions)
Exhibit 13: Fitbit: Geographical segmentation by revenue 2014
Exhibit 14: Fitbit: Product segmentation 2014
Exhibit 15: Pebble : Business segmentation 2014
Exhibit 16: Samsung: Geographical segmentation by revenue 2014
Exhibit 17: Samsung: Business segmentation by revenue 2014
Exhibit 18: Samsung: Business segmentation by revenue 2011-2014 ($ billions)
Exhibit 19: Sony: Geographical segmentation by revenue 2014
Exhibit 20: Sony: Business segmentation by revenue 2014
Exhibit 21: Sony: Business segmentation by revenue 2012 to 2015 ($ billions)
New Report Released: Global Smart Watch Market 2016-2020
The author of the report recognizes the following companies as the key players in the Global Smart Watch Market: Apple, Fitbit, Pebble, Samsung and Sony
Other Prominent Vendors in the market are: ASUSTeK Computer and Polar Electro
Commenting on the report, an analyst from the research team Several vendors in global smartwatch market have taken the crowdfunding route to raise funds for their projects. This has benefitted the market in several ways. First, it has increased awareness among potential customers. Second, it has provided enormous opportunities for small vendors to innovate and succeed in the stiff competition. Crowdfunding allows vendors to anticipate the interest for their products and directly communicate with potential buyers and involve them in the product development stage. This helps vendors build the right products for the market.
According to the report, smartwatches have the ability to connect with several devices such as TVs, media players, headsets, smartphones, laptops, PoS devices, and others that allow Bluetooth and near field communication (NFC) connectivity. Several third-generation smartwatches are integrated with Wi-Fi connectivity, which enables them to be connected to several devices efficiently. These watches can be connected with headsets and smartphones.
Further, the report states that low awareness among consumers is a major challenge facing the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.