This databook is a detailed information resource covering all the key data points on Fragrances in the US. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
- Contains information on 3 categories: Female fragrances, Male fragrances and Unisex fragrances
- Provides market value, volume, expenditure and consumption data by market, category and segment
- Includes company and brand share data by categories
Highlights of this title
The market for Fragrances in the US decreased between 2002-2007, at an average annual rate of -0.2%.
The leading company in the market in 2007 was Coty Inc. The second-largest player was Estée Lauder Companies Inc., The with LOreal S.A. in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Fragrances markets
- Understand consumers consumption and expenditure patterns
- Understand the future direction of the market with reliable historical data and full five year forecasting
