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Trends in Ethical and Sustainable Packaging: Innovation by Product Category
Business Insights, June 2008, Pages: 103
Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.
The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.
Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food and drinks, ingredients, packaging, health, toiletries and cosmetics categories and key consumer issues including eRetail and marketing.
Key issues examined by this report...
- Environmental packaging regulations are heavily influencing packaging development in Europe. In Europe Packaging Directive 2004/12/EC sets out recycling and recovery targets to be met by 2010
- Retail Pressure. Retailers such as Wal-Mart have embraced ethical packaging initiatives not only because they enhance their ethical profile but also because many greener packaging technologies, such as lightweight packaging, bring with them cost benefits. In addition, retailers are pressuring manufacturers to reduce packaging and use more sustainable packaging sources.
- Consumer concerns for the environment. 58.9% of industry executives rated concerns about the environment as the most important driver in influencing consumers to purchase food and drink packaged in ethical and sustainable packaging.
Trends in Ethical and Sustainable Packaging
Innovation by product category
Ethical product development is now a major issue in the industry, and this trend includes the use and promotion of sustainable packaging formats. Ethical packaging is being driven by consumer environmental concern, retailer pressure and the development and promotion of manufacturer CSR. Retailers and manufacturers must be seen to be contributing to a greener and more sustainable way of life by the media, the industry and consumers alike. To remain competitive, retain consumer loyalty and be innovative, retailers and food and drinks manufacturers need to invest in ethical policies by either developing products in ethical packaging or promoting and reminding consumers to act ethically and responsibly.
Trends in Ethical and Sustainable Packaging is a new management report published by Business Insights that examines the new innovations in ethical and sustainable packaging by category, region and material. It profiles major innovations within ethical and sustainable food and drinks packaging, including the latest packaging technologies and materials.
Discover the key trends impacting the ethical and sustainable packaging market and understand how these are changing packaging design with this new report...
This new report will enable you to
- Gain insight into industry opinions on the usage and future of ethical and sustainable packaging through an exclusive survey of industry executives carried out by business insights.
- Create more effective competitive strategies with this reports detailed analysis of packaging technologies including recyclable, lightweight, biodegradable and packaging from natural sources. Evalualte the pro’s and con’s of these packaging innovations and decide whether these may be appropriate for your organisation.
- Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 6,000 ethical and sustainable packaging product launches between 2005 and 2008. Detailed analysis of leading ethical packaging types and insights into key regions and packaging materials.
Your questions answered...
- To what extent should manufacturers and retailers be investing in ethical and sustainable packaging?
- Which countries are driving NPD in ethical and sustainable packaging?
- What are the most innovative forms of ethical packaging?
- How will packaging regulation affect NPD in ethical and sustainable packaging?
- How are key players, including Wal-Mart and PepsiCo investing in ethical and sustainable packaging?
- What is driving the trend of ethical and sustainable packaging?
Some key findings from this report...
- Packaging from natural sources is a key ethical innovation. Other leading innovations include biodegradable, lightweight and packaging made from recycled sources.
- There has been an increase in the share of food and drinks launched in ethical packaging between 2004-2007. Within this share recyclable took the greatest share with 89.5% in 2007. However the largest growth was seen in biodegradable packaging and packaging made from recyclable materials.
- 53.5% of industry executives believe that recyclable packaging will be significantly important or the most important ethical packaging innovation over the next 5 years. 37.5% believe reduced packaging will be the most important.
- Leading retailers are investing in ethical packaging initiatives. This includes Wal-Mart who has pledged to eliminate all private label packaging waste by 2010, with a look to have zero packaging waste land filled by 2025.
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