Online Experience Explored ? Q3 2008: Best & Worst Practices for Small & Mid-sized Business Strategies Online
Compass Intelligence, Oct 2008, Pages: 71
This iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model as well as both the Small and Mid-Sized Business subscriptions. This 71-page report provides the findings of our 2008 Online Experience Rankings for SMB portals. These rankings have been designed to provide a context to evaluate the “experience capabilities” of the top vendor websites (both Tech and non-tech vendors) with regard to Small and/or Mid-sized Business users. The rankings have been designed to expose the strong points, as well as the weak points of each vendor’s capabilities. Additionally, these rankings score the overall online experience, not just the buying experience and factors such as original content and learning materials are weighed just as heavily as the ability to buy or gain access to customer support online. The report includes the rankings and key finds, profiles of the Top 10 ranked vendors and primary research from more than 540 Small and Mid-sized Business decision-makers in the US. Size of business includes Small Business (5-99 employees), Mid-Sized Business (100-999 employees). The Expert Guide for this deliverable is Kneko Burney.
