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Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014
Juniper Research, Nov 2009, Pages: 117
Overview
- Expanded forecasting suites for mobile coupons, NFC smart posters, NFC coupons
- Mobile coupon and smart poster campaign strategies
- ARPU analysis for NFC Smart posters
This mobile coupons and smart posters focused report looks in detail at three key emerging segments of the mobile marketing sector, providing analysis and forecasts for mobile coupons, NFC coupons and NFC smart posters.
The mobile coupon and NFC coupon forecasts include retail redemption value, redemption rates, mobile coupon user forecasts and total mobile coupons and NFC coupons redeemed. For NFC smart posters, the number of smart poster users are forecast as well as the number of product information downloads and product sales from smart posters.
The report looks in depth at the key developments within the mobile coupons market over the past 12 months and a number of key interviews with leading mobile coupon vendors, coupon scheme operators and mobile marketing agencies are presented.
Key questions answered by this report:
- How many mobile subscribers will use their mobiles to redeem coupons over the next five years?
- Which will be the leading regions in the market in 2014?
- What will be the size of overall mobile coupon redemption values?
- How large will be the NFC coupons and smart posters ARPU opportunity?
- What are the trends, drivers and constraints affecting the development of the market?
- What will be the regional trends in mobile coupon values over the next five years?
- How are mobile coupons currently being used by brands and merchants around the world?
Key Benefits:
- A unique source of analysis for the mobile coupons & NFC smart posters market inc luding technologies , mar ket characteristics and forecasts.
- Practical anal y s i s of emerging opportunities for vendors & operators.
- Unique insight: includes interviews of leading players with significant experience of the mobile coupons & NFC smart posters market.
- Benefit from fresh thinking and intelligent market assessment.
This report investigates each of the key market drivers for mobile couponing as well as considering a number of constraints to the
growth of the coupons and smart posters mobile market.
The report presents a number of key case studies and trials from the mobile coupons and smart poster sector, looking in detail at the
success of a number of innovative mobile coupons campaigns run by well known retailers and merchants as they extend their
coupon strategies to include mobile. Additionally, the report details the strategies and market views of a number of vendors and
scheme operators in this rapidly developing market.
Author:
Howard Wilcox is a Senior Analyst with Juniper Research and is a regular conference speaker.
Howard has over twenty five years' experience in the Telecommunications sector, including Director of Industry Intelligence at Marconi,. Howard has a BA in Business Administration with French from Loughborough University, and a Postgraduate Certificate in Management Development from Coventry University.
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