Rheology Modifiers Market - Forecast (2020 - 2025)

Rheological Modifier are an important part of the Additives sector across various industries. Due to the growing demand for Adhesives and Sealants and the application of rheology modifiers in the personal care industry its demand is expected to grow with a CAGR of 3.8%. The Rheology modifiers market was estimated to be worth around $2 billion in 2020. The Asia-Pacific region is the largest revenue earner in this market followed by Europe, America and then the rest of the world.

Rheology Modifiers Market Outlook:

Rheology modifiers, also known as thickeners or viscofiers are additives that are added to liquid and semi-solid products to control the viscosity and flow characteristics of the products. They are categorized based on the chemistry of the material used: Inorganic and Organic matter. Inorganic Rheology Modifier consist of Clays, Fumed silica and other specialty Clays. Organic Rheology modifiers consist of Cellulose, Guar Gum, Xanthan Gum, Synthetic polymer made of polyamides, polyurethanes, alkali acrylics and others. They are also categorized on the basis of the solution whether they are water based or some other solvent based. These additives are very important in various application such as creams, lotions and shampoos to maintain their flow and viscosity; in formulations to maintain the fluid structural integrity of the formulated chemicals for agrochemical industries and chemical industries, in adhesives, sealants, paints, inks and dyes to reduce splatter and dripping and to give a premium feel during application and after application. It is also used extensively in the Oil and gas industry during drilling and extraction of oil to control the characteristics of the mud when drilling at high angles and horizontal wells.

The pricing for Rheology Modifiers depends upon the type of modifiers used and can range anywhere from $1400 to $3500 per metric ton.

Rheology Modifiers Market Growth drivers:

The demand for personal care products is driven by the increase in population and increase in disposable incomes form emerging economies and developed economies. The demand for premium products in the personal care market is also a driver for the rheology market.

The rise in population and improving economic conditions in emerging economies has led to larger housing transaction and more disposable income which is driving the market for paints, adhesives and coatings in the construction industry which has a direct effect on the Rheology Modifiers Market.

Rheology Modifiers Market Challenges:

Major challenges in this market pertain to the technological capabilities and formulation capabilities of the different players in the market and how well they are able to service and provide to the demands of the customers while maintaining a competitive pricing level.

Rheology Modifiers Market Research Scope:

The base year of the study is 2020, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the Rheology Modifiers Market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the types of plastics in the electric vehicle market, and their specific applications in different types of vehicles.

Rheology Modifiers (SAP) Market Report: Industry Coverage

- Rheology Modifiers Market– By Type: Inorganic and Organic; Clays: Bentonite Clay, Hectorite Clay, Organoclays; Fumed Silica; Specialty Clays: Attapulgite and others. Cellulosic, Gums: Guar Gum, Xanthan Gum, Diutan gum, Gellan gum and others. Synthetics: Associative Type: Hydrophobically Modified Polyurethanes (HEUR), Hydrophobically Modified Polyethers (HMPE), Hydrophbically Modified Alkali Swellabale Emulsions (HASE). Non-Associative Type: Alkali Swellable Emulsions (ASE) and Other Solvent based.

- Rheology Modifiers Market– By Chemistry: Water based: Cellulosic, Acrylics (ASE, HASE), Associative (HEUR/HPME), Specialty clays. Solvent based: Organoclays, Hydrogenated Castor Oil, Polyamides, and Fumed Silica.

- Rheology Modifiers Market– By Form: Liquid, Solids: Powder, Granules and others.

- Rheology Modifiers Market: by Functions leveling Agent, Pour Point Depressants, Flow Promoters/ Thinners, Thickener/ Gelling Agents, Thixotropic Agents and others.

- Rheology Modifiers Market– By Applications: Adhesives and Sealants, Cement and Concrete, Cleaners and Disinfectants, Coolants, Rubber products, Fermentation, Lubricants and greases and others.

- Rheology Modifiers Market: By End User: Agricultural Industry, Paints and Coating Industry, Cosmetics and Personal Care, Construction Industry, Rubbers and Plastics Industry, Textiles Industry, Paper and Pulp Industry, Chemical Industry, Food and beverage Industry, Electronics Industry, Oil and gas Industry, Mining and Minerals Industry, Water treatment Industry and others.

The Rheology Modifiers Market report also analyzes the major geographic regions for the market as well as the major countries for the market in these regions.

The regions and countries covered in the study include:

• North America: The U.S., Canada, Mexico

• South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa Rica

• Europe: The U.K., Germany, Italy, France, The Netherlands, Belgium, Spain, Denmark

• APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong

• Middle East and Africa: Israel, South Africa, Saudi Arabia

Rheology Modifiers Market Key Players Perspective:

Some of the Key players in this market that have been studied for this report include: Elementis specialty Chemicals, BASF, Altana, Arkema, Croda Chemicals, Brenntag,  Munzing Chemie Gmbh, Ashland, Lubrizol, Dow and many more.

Market Research and Market Trends of Rheology Modifiers Market

• Key players BYK, a subsidiary of ALTANA, and Elementis Specialty Chemicals have invested in expanding their production facilities for rheological modifiers to ensure continuous supply for the growing demand in the Market from the Personal Care and hygiene, Construction, Coatings and Adhesives and other sectors.

• Another trend that is seen in the industry is the use of natural products as raw materials for application in various industries, especially the personal care industry. This has led to many companies coming up with new all natural products such as Elementis Specialty Chemical’s BENTONE GEL MSO V and BENTONE GEL ABO V which are based on Meadow Foam seed oil and Abbyssinian Seed Oil and find application in skin care, lip care, makeup and eye care.

• Coatex, a subsidiary of Arkema chemicals, has recently launched new rheology modifiers that are emulsifier free, for sensitive skin application in the personal care sector. Trade marked as Rheostyl, it also boast of excellent water resistance.

• With the Personal care and hygiene sectors growing with the growth in population, economic activities and the increase in disposable income many companies are investing in R&D activities related to making more premium personal care products which is resulting in increasing R&D activities for rheology modifiers in the personal care industry.