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Mobile Value Added Services Market in India 2014-2018 - Product Image

Mobile Value Added Services Market in India 2014-2018

  • ID: 2686189
  • October 2013
  • Region: India
  • 105 Pages
  • TechNavio

FEATURED COMPANIES

  • ACL Wireless Ltd.
  • Bay Talkitec Pvt. Ltd.
  • DigiVive Pvt. Ltd.
  • Ltd.
  • NetXcell Ltd.
  • RealNetworks Inc.
  • MORE

The analysts forecast the Mobile Value Added Services market in India to grow at a CAGR of 22.13 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing adoption of smartphones and tablets. The Mobile Value Added Services market in India has also been witnessing the increasing funding for mobile governance applications from the Government of India. However, the lack of awareness among individual users could pose a challenge to the growth of this market.

The report, the Mobile Value Added Services Market in India 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Mobile Value Added Services market in India market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are CanvasM Technology Ltd., Comviva Technology Ltd., Hungama Digital Media Entertainment Pvt. Ltd., IMImobile Pvt. Ltd., One97 Communications Ltd., OnMobile Global Ltd., Spice Digital Ltd., and ValueFirst Digital Media Pvt. Ltd.

Other vendors mentioned READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ACL Wireless Ltd.
  • Bay Talkitec Pvt. Ltd.
  • DigiVive Pvt. Ltd.
  • Ltd.
  • NetXcell Ltd.
  • RealNetworks Inc.
  • MORE

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.1.1 Mobile VAS Market Overview
06.1.2 Indian Mobile Market Overview
06.2 Market Size and Forecast
06.2.1 Telecom Service Market in India
06.2.2 Wireless Service Market in India
06.2.3 Mobile VAS Market in India
06.2.4 Overall Market Scenario
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Mobile VAS Market in India 2013-2018
07.2 Messaging Services
07.2.1 Market Size and Forecast
07.2.2 SMS
07.2.3 MMS
07.2.4 E-mail and IM
07.3 Mobile Music
07.3.1 Market Size and Forecast
07.3.2 CRBT
07.3.3 Ringtones
07.3.4 Full-track Downloads
07.3.5 Streaming
07.4 m-Governance
07.4.1 Market Size and Forecast
07.5 Mobile Games
07.5.1 Market Size and Forecast
07.6 Mobile LBS
07.6.1 Market Size and Forecast
07.7 Mobile Commerce
07.7.1 Market Size and Forecast
07.8 Mobile Health
07.8.1 Market Size and Forecast
07.9 Mobile Video
07.9.1 Market Size and Forecast
07.10 Mobile Images
07.10.1 Market Size and Forecast
07.11 Mobile Advertising
07.11.1 Market Size and Forecast
07.12 Mobile Social Networking
07.12.1 Market Size and Forecast
07.13 Mobile Paid Applications
07.13.1 Market Size and Forecast
07.14 Other Services
07.14.1 Market Size and Forecast
08. Market Segmentation by Service Category
08.1 Mobile VAS Market in India by Service Categories 2013-2018
08.1.1 Market Share of Service Categories
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Other Prominent Vendors
17. Key Vendor Analysis
17.1 CanvasM Technology Ltd.
17.1.1 Business Overview
17.1.2 Business Segmentation
17.1.3 Key Information
17.1.4 SWOT Analysis
17.2 Comviva Technology Ltd. (Mahindra Comviva)
17.2.1 Business Overview
17.2.2 Business Segmentation
17.2.3 Key Information
17.2.4 SWOT Analysis
17.3 Hungama Digital Media Entertainment Pvt. Ltd.
17.3.1 Business Overview
17.3.2 Key Information
17.3.3 SWOT Analysis
17.4 IMImobile Pvt. Ltd.
17.4.1 Business Overview
17.4.2 Key Information
17.4.3 SWOT Analysis
17.5 One97 Communications Ltd.
17.5.1 Business Overview
17.5.2 Key Information
17.5.3 SWOT Analysis
17.6 OnMobile Global Ltd.
17.6.1 Business Overview
17.6.2 Key Information
17.6.3 SWOT Analysis
18. Other Reports in this Series

List of Exhibits
Exhibit 1: Scope of the Mobile VAS Market in India
Exhibit 2: Market Research Methodology
Exhibit 3: Mobile VAS Segments by Applications
Exhibit 4: Telecom Service Market in India 2013-2018 (US$ billion)
Exhibit 5: Wireless Service Market in India 2013-2018 (US$ billion)
Exhibit 6: Mobile VAS Market in India 2013-2018 (US$ billion)
Exhibit 7: Number of Smartphone Users in India 2013-2018 (in million)
Exhibit 8: Number of 3G Users in India 2013-3018 (in million)
Exhibit 9: Market Share of VAS and Voice in the Wireless Service Market in India 2013-2018
Exhibit 10: Market Share Trend of VAS in Wireless Service Market in India 2013-2018
Exhibit 11: Mobile VAS Market in India 2013-2018 by Applications (US$ million)
Exhibit 12: Market Share of Mobile VAS Applications in 2013
Exhibit 13: Market Share of Mobile VAS Application in 2016
Exhibit 14: Competitive Position of Mobile VAS Applications
Exhibit 15: Mobile Messaging Services Market in India 2013-2018 (US$ million)
Exhibit 16: Mobile Messaging Services Market in India by Types of Message Categories 2013-2018 (US$ million)
Exhibit 17: Mobile SMS Market in India 2013-2018 (US$ million)
Exhibit 18: Mobile MMS Market in India 2013-2018 (US$ million)
Exhibit 19: Mobile E-mail and IM Services Market in India 2013-2018 (US$ million)
Exhibit 20: Mobile Music Market in India 2013-2018 (US$ million)
Exhibit 21: Mobile Music Market in India by Music Categories 2013-2018 (US$ million)
Exhibit 22: Mobile CRBT Market in India 2013-2018 (US$ million)
Exhibit 23: Mobile Ringtones Market in India 2013-2018 (US$ million)
Exhibit 24: Mobile Full-track Downloads Market in India 2013-2018 (US$ million)
Exhibit 25: Mobile Music Streaming Market in India 2013-2018 (US$ million)
Exhibit 26: Mobile Governance Market in India 2013-2018 (US$ million)
Exhibit 27: Mobile Games Market in India 2013-2018 (US$ million)
Exhibit 28: Mobile LBS Market in India 2013-2018 (US$ million)
Exhibit 29: Mobile Commerce Market in India 2013-2018 (US$ million)
Exhibit 30: Mobile Health Market in India 2013-2018 (US$ million)
Exhibit 31: Mobile Video Market in India 2013-2018 (US$ million)
Exhibit 32: Mobile Images Market in India 2013-2018 (US$ million)
Exhibit 33: Mobile Advertising Market in India 2013-2018 (US$ million)
Exhibit 34: Mobile Social Networking Market in India 2013-2018 (US$ million)
Exhibit 35: Mobile Paid Applications Market in India 2013-2018 (US$ million)
Exhibit 36: Other Mobile Services Market in India 2013-2018 (US$ million)
Exhibit 37: Market Share of Service Categories in 2013
Exhibit 38: Mobile VAS Market in India by Service Categories 2013-2018 (US$ million)
Exhibit 39: Market Share of Service Categories 2013-2018
Exhibit 40: Number of Smartphone Users in India 2013-3018 (in million)
Exhibit 41: Number of 3G Users in India 2013-2018 (in million)
Exhibit 42: MVAS Business Segment of CanvasM
Exhibit 43: MVAS Business Segment of Comviva Technology

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ACL Wireless Ltd.
  • Bay Talkitec Pvt. Ltd.
  • DigiVive Pvt. Ltd.
  • Ltd.
  • NetXcell Ltd.
  • RealNetworks Inc.
  • MORE

Commenting on the report, an analyst from the team said: “In recent years, the Mobile VAS market in India has witnessed significant growth due to increasing funding for mobile governance applications from the Government of India. The Government of India's National Telecom Policy coined in 2011-2012 aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round-the-clock access to public services, mostly in the rural areas. Hence, the Government of India has set up a new fund to offer financial support to mobile start-ups that are focusing on developing m-governance applications. This initiative was announced in the Union Budget for 2013-14. However, the size of the fund and the average money provided to every start-up has not been disclosed by the IT Department, which is handling this initiative. The government is planning to offer m-governance services to more than 700 Aadhaar card holders by the end of 2014.”

According to the report, one of the main drivers in this market is the increasing adoption of smartphones and tablets. The smartphone penetration in India currently stands at less than 10 percent and the adoption of smartphones is expected to grow at a CAGR of 62.9 percent during the forecast period. In addition, the Tablets market in India has witnessed significant growth over the past few years. The increasing adoption of smartphones and tablets is enhancing the demand for and use of mobile VAS.

Further, the report states that one of the major challenges in this market is the lack of awareness among individual users. Individual users account for a major share of the Mobile VAS market in India. However, the lack of awareness about several useful mobile VAS and their features among these users is a major challenge for the market vendors. Most users only use their mobile devices for voice services because they are unaware of the functionality of the mobile devices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Note: Product cover images may vary from those shown

- ACL Wireless Ltd.
- ADG Online Solution Pvt. Ltd.
- Adnear
- Affle Ltd.
- Ahoy Telecom
- Air2Web Inc.
- Airhub Technologies Pvt. Ltd.
- Airvoice Infocomm India Pvt Ltd.
- Altruist Technologies Pvt. Ltd.
- Apalya Technologies Pvt. Ltd.
- AstroYogi.com
- Astute Systems
- Atom Technologies Ltd.
- Bay Talkitec Pvt. Ltd.
- Bharti Airtel Ltd.
- Bubble Motion Inc.
- Buongiorno Digital Innovation India Ltd.
- BuzzCity Pte Ltd.
- CanvasM Technology Ltd.
- Cellent AG
- Comviva Technology Ltd.
- Coruscant Tec Ltd.
- DigiVive Pvt. Ltd.
- eMahatva Technologie Pvt Ltd.
- Frozen Digit Technologies Pvt. Ltd.
- Geodesic Ltd.
- GoBindas Entertainment Pvt. Ltd.
- Handygo Technologies Pvt. Ltd.
- Hoopz Planet Info Pvt. Ltd.
- Hungama Digital Media Entertainment Pvt. Ltd.
- i2i telesource Pvt. Ltd.
- Idea Brahma Consulting Pvt. Ltd.
- IMImobile Pvt. Ltd.
- India Games Ltd.
- July Systems Inc.
- Jump Games
- Kirusa Inc.
- LocationGuru Solutions Pvt. Ltd.
- Ltd.
- Mauj Mobile
- mChek India Payment Systems Pvt. Ltd.
- Mobile2win India Pvt. Ltd.
- Mobilecomm Technologies India Pvt Ltd.
- Mobio Networks Inc.
- MobiPorter Solutions Pvt. Ltd.
- mobiShastra Technologies Pvt Ltd.
- mobiSolv
- MobME Wireless Solutions Ltd.
- Mogae Digital Pvt. Ltd.
- Moveo Systems Pvt Ltd.
- MXit Lifestyle (Pty) Ltd.
- Nazara Technologies Pvt.
- Netcore Solutions Pvt. Ltd.
- NetXcell Ltd.
- Nokia India Pvt. Ltd.
- One97 Communications Ltd.
- OnMobile Global Ltd.
- Onyx Mobile Pvt. Ltd.
- Opera Software ASA
- Oxigen Services (India) Pvt. Ltd.
- PayMate India Pvt. Ltd.
- Pyro Networks Pvt. Ltd.
- RealNetworks Inc.
- Rediff.com India Ltd.
- Rishtey Database Pvt. Ltd.
- Roamware Inc.
- ROK Global PLC.
- SMSCountry Networks Pvt. Ltd.
- Spice Digital Ltd.
- Tata DoCoMo Ltd.
- Telenity Inc.
- Unisys Infosolutions Pvt. Ltd.
- ValueFirst Digital Media Pvt. Ltd.
- Verse Innovation Pvt. Ltd.
- Vibes Media LLC.
- VivaConnect Pvt. Ltd.
- Voicetap Technologies
- vRock Mobile Communication Pvt. Ltd.
- Webaroo Technology (India)Pvt. Ltd.
- Zenga Media Pvt. Ltd.

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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