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Electronic Cigarettes: This Emerging Market Could Be The Savior Of The Tobacco Industry - Product Image

Electronic Cigarettes: This Emerging Market Could Be The Savior Of The Tobacco Industry

  • Published: December 2012
  • 17 Pages
  • MarketLine

Introduction

The electronic cigarette (e-cig) market has been slowly developing and is starting to gain some traction in some regional markets, with the UK expected to top 1 million users in 2012, while by comparison the UK’s population is estimated to hold around 12 million tobacco smokers. This represents a potentially major shift, and the e-cig market may eventually come to replace the tobacco industry.

Features and benefits

- MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.

- Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

An e-cig is a new product which replicates the sensation of smoking and delivers to the user a small dose of nicotine that can satiate cravings. This market makes some bold claims as to the health benefits and cost savings to smokers over normal tobacco.

The tobacco industry is undergoing some major changes. In many areas the value of the product is growing but there is a volume drop, meaning tobacco is getting more expensive. READ MORE >

OVERVIEW

- Catalyst

- Summary

WHAT IS AN ELECTRONIC CIGARETTE?

- History of the market

- How the product works
-- Nicotine replacement
-- Variants

THE TOBACCO INDUSTRY

- Decline in volumes

- Increased regulation

- Lawsuits
-- Despite this the market is growing

BIG TOBACCO ENTERS THE E-CIG MARKET

- Which companies have joined the race
-- Phillip Morris
-- British American Tobacco
-- Lorillard
-- Japan Tobacco and Imperial Tobacco

WHY IS BIG TOBACCO INVOLVED?

- Strong business case

- Is there a current e-cig market leader?

- Lessons learned from the failed Premier cigarette

CONCLUSION

- Consumer reaction
-- Becoming cool
-- The problems of regulation
-- Final design

APPENDIX

- Sources

- Further reading

- Ask the analyst

- About MarketLine

- Disclaimer

Question Does this product provide market data?
Answer There's not that much market data included in the report. There are a few figures quoted on the size of the UK e-cig market but none on the US. The product also covers some growth figures for the global tobacco market. This product is primarily designed to provide analyst opinion on this topic.
Note: Product cover images may vary from those shown

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