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Monetizing Apps on Connected Devices 4Q 2012

  • ID: 2365239
  • Report
  • December 2012
  • 75 Pages
  • Parks Associates
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Monetizing Apps on Connected Devices evaluates the core business models supporting app development and distribution on Internet-connected devices in North America. The report analyzes connected device adoption and app usage trends. Market drivers and risk factors form the basis for strategic direction offered to stakeholders. The report concludes with connected app download, IAP, and revenue forecasts from 2012 to 2016.

“Since Apple’s iPhone OS launch in 2007 and the opening of the App Store in 2008, the Internet-enabled app market has developed at a rate unforeseen by industry investors,” said Heather Way, senior research analyst, Parks Associates. “Today, connected device ownership and app use are going mainstream, and industry stakeholders must adapt to new service models and distribution channels to seize multiplatform revenue opportunities.”
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Data Points

Bottom Line

Dashboard: Who’s Who in Connected Apps

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1 Source of Information

2.0 Growth of Connected Devices and App Use

2.1 Connected Device and App Market Overview

2.2 Connected CE Device Ownership

2.3 App Usage by Device Platform

2.4 Trends in App Use

2.4.1 Content Discovery and Recommendation Apps

2.4.2 TV Companion Apps

3.0 Connected Device App Monetization Strategies

3.1 Fee-based Apps

3.1.1 Premium & Freemium

3.1.2 Subscriptions

3.2 In-app Purchases (IAPs)

3.3 In-app Advertising

3.3.1 App Ad Networks and Exchanges

3.3.2 Ad Recall, Response, and Preference

3.4 App Discovery and Distribution Services

3.5 App Data Analytics

3.5.1 App Data Analytic Firms

4.0 Connected App Download, IAP, and Revenue Forecasts in North America 2012 - 2016

4.1 Forecast Methodology

4.2 Forecast Assumptions

4.3 Smartphone and Tablet App Downloads

4.4 In-app Purchases (IAPs)

4.5 Smartphone and Tablet App Revenues

5.0 Market Implications & Recommendations

5.1 Market Outlook

5.2 Recommendations

Resource Book

Glossary of Terms

Company Index

List of Figures:

- Connected Device App Ecosystem
- Connected Device Platforms
- Connected Device Adoption Trends 2009-2012
- Smartphone & Tablet Users - North America 2012-2016
- Smart TV & Connected Game Console Households in North America 2012-2016
- App Developer Types
- Connected Device Shopping Apps
- Connected Device Entertainment Apps
- Connected Device Social Apps
- Second Screen Activities While Watching TV
- Leading Social TV App Developers
- The Value of TV Companion Apps
- Shazam for TV Screen Shot
- Categorization of Connected App Download Types and Revenue Models
- Smartphone App Download Spending, by Age
- Leading Connected App Subscription Service Providers
- Categorizing In-app Purchases
- In-app Purchases on Smartphones & Tablets
- Mobile App Ad Networks & Exchanges
- Smart TV & Connected Game Console App Ad Networks
- In-app Ad Recall and Response by Device
- Connected Device In-app Ad Recall
- Connected Device Frequency of Ad Response
- Consumer Comfort Levels with Ad Customization
- Smartphone App Discovery Methods
- Mobile App Distribution Sources
- Smart TV & Connected Game Console App Distribution Sources
- App Data Analytic Firms
- Connected App Revenue Forecast Methodology - N.A
- App Downloads - North America (N.A.) Smartphones & Tablets 2012-2016
- % of App Downloads by Type - N.A. 2012-2016
- In-app Purchases (IAPs) – North America N.A. Smartphones & Tablets 2012-2016
- Smartphone and Tablet App Revenues – N.A. 2012-2016
- % of Smartphone and Tablet App Revenues by Type – N.A. 2012-2016
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown