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Customer Relationship Management (CRM) Software - Global Strategic Business Report

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    Report

  • 1296 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 2707969

Global Customer Relationship Management (CRM) Software Market to Reach $181.9 Billion by 2030

The global market for Customer Relationship Management (CRM) Software estimated at US$82.7 Billion in the year 2023, is projected to reach a revised size of US$181.9 Billion by 2030, growing at a CAGR of 10.4% over the analysis period 2023-2030.

SMEs, one of the segments analyzed in the report, is projected to record 12.9% CAGR and reach US$92.9 Billion by the end of the analysis period. Growth in the Large Enterprises segment is estimated at 8.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $40.6 Billion, While China is Forecast to Grow at 14.7% CAGR

The Customer Relationship Management (CRM) Software market in the U.S. is estimated at US$40.6 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$18.8 Billion by the year 2030 trailing a CAGR of 14.7% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.4% and 9.3% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 9% CAGR.

Exciting New Report Features

  • Full access to influencer engagement stats
  • Free access to digital archives & research platform. The proprietary platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. The state-of-art tools bring world class market perspectives while protecting participants` privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.
  • Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities
  • Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas
  • Complimentary report updates for one year
  • Competitor coverage with global market shares of major players
  • Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies
  • Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 428 Featured)

  • Accenture PLC
  • ACI Worldwide, Inc.
  • 3i Infotech Ltd.
  • Acquia, Inc.
  • 1CRM Systems Corp.
  • Acidaes Solutions Pvt. Ltd. - CRMnext
  • ActiveCampaign, Inc.
  • 24SevenOffice AS
  • Acoustic, L.P.
  • Act!
  • 360 Business Tool
  • A3logics
  • 4Degrees
  • ABM Cloud
  • 8x8

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Global Economic Update
  • Competitive Landscape
  • Customer Relationship Management (CRM) Software - Global Key Competitors Percentage Market Share in 2023 (E)
  • CRM Marketing Software Market Breakdown of Revenues by Leading Vendors for 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
  • An Introduction to Customer Relationship Management (CRM)
  • Evolution of CRM
  • Types of CRM
  • Deployment Options in CRM
  • On-Premise CRM
  • Software-as-a-Service (SaaS) CRM
  • Benefits of CRM Strategy
  • Disadvantages of CRM Implementations
  • CRM Application in Select End-Use Sectors
  • CRM Ecosystem
  • CRM Emerges as an Effective Approach to Create and Maintain Strong Customer Relations
  • CRM Software: The Key Enabler of Efficient CRM Strategy
  • Customer-Centric Operations Drives Increased Spending on CRM Software
  • Developed Regions Lead, Developing Economies Poised for Strong Future Growth
  • World Brands
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Traditional CRM Software Gives Way to New Age Software Solutions
  • CRM Trends Set to Drive Innovations in the CRM Software Market
  • Smarter CRM Based on AI
  • CRM with Conversational UI and Voice Recognition
  • Advancements in Process Automation
  • Data Integration
  • Integration of IoT Devices Benefitting the CRM
  • Blockchain: Potential to Enhance Transparency & Security
  • Hyper Individualization
  • Ongoing Expansion of the CRM Platform Market
  • Social CRM Continues to Witness Growth
  • Enhanced Mobility for CRM Software
  • CRM to Gain a Thorough Understanding of Customer Behavior
  • Connecting Every Business Aspect to CRM
  • Every Team Relying on CRM Tools
  • Growing Role of CRM in Customer Experience
  • Emergence of Channel-less CRM
  • Self-Service CRM is Expected to Become a Norm
  • CRM for Freelancers and Solo Entrepreneurs
  • Sophisticated CRM can Prevent Tech Stack Fatigue
  • CRM Automates Business Workflows
  • Usability
  • AI and Machine Learning Poised to Transform CRM Software Marketspace
  • AI Integration with CRM Presents Opportunities
  • IoT & Blockchain, the Two Key Game Changer Technologies for CRM
  • Growing Role of Big Data in CRM
  • Social CRM: The Next Sought After Functionality in CRM Software Market
  • Social Media Users Penetration (in %) by Generation
  • Mobile CRM Continues to Gain Momentum
  • Rising Adoption of Mobile Devices and Developments in Mobile Internet Fuels Take Mobile CRM Software Market
  • Worldwide Shipments of Smartphones, Tablets, and Laptops (in Million Units) for the Years 2019, 2021 and 2023
  • Global Number of Mobile Subscribers (In Billion) for Years 2018 Through 2023
  • Customer Service and Support Continues to Lead the Global CRM Software Market
  • Rising Importance of CRM in Enhancing Customer Experience
  • Customer Reaction to Poor Customer Experience: % Breakdown of Customers by Type of Reaction to Negative Experience
  • Marketing: The High Growth Application Market for CRM Software
  • Email Marketing Emerges as a Preferred Marketing Tool: % of Companies Looking to Increase Spending on Marketing Programs
  • Cloud Technology Optimally Positioned to Deliver CRM Software On-Demand
  • Cloud-based SaaS CRM: Playing a Vital Part in Enabling Low-Cost CRM Strategy
  • CRM Technology Advancements Present Tremendous Potential to Improve Business Operations
  • Sales Force Automation Software: The Traditional Revenue Contributor
  • Rising Prominence of CRM Software for E-Commerce Businesses
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2019, 2020, 2021, 2022, 2023, 2024, and 2025
  • CRM Software Gains Prominence in Life Sciences Sector
  • Pharmaceutical CRM: Increasing Number of Pharma Companies Drive Growth
  • Healthcare CRM Market Poised for Growth
  • SMEs: The Most Lucrative Consumer Cluster for SaaS CRM
  • CRM Outsourcing Essential for Large-Scale Client Management Needs
  • CRM Analytics Help Organizations Make Faster Decisions
  • Banking & Financial Services Enterprises Prioritize CRM Adoption
  • Insurance Agencies Seek CRM Capability for Effective Collaboration
  • Retail Sector Drives Significant Gains in the CRM Market
  • Key Issues & Challenges Confronting CRM Software Market
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 2: World Historic Review for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 3: World 16-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 5: World Historic Review for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 6: World 16-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 8: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 9: World 16-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 11: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 12: World 16-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Sales by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 14: World Historic Review for Sales by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 15: World 16-Year Perspective for Sales by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 17: World Historic Review for Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 18: World 16-Year Perspective for Marketing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 20: World Historic Review for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 21: World 16-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Customer Service by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 23: World Historic Review for Customer Service by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 24: World 16-Year Perspective for Customer Service by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 26: World Historic Review for Social Networking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 27: World 16-Year Perspective for Social Networking by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 28: World Recent Past, Current & Future Analysis for Supply Chain by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 29: World Historic Review for Supply Chain by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 30: World 16-Year Perspective for Supply Chain by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 31: World Recent Past, Current & Future Analysis for Distribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 32: World Historic Review for Distribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 33: World 16-Year Perspective for Distribution by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 34: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 35: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 36: World 16-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 37: World Customer Relationship Management (CRM) Software Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
  • Table 38: World Recent Past, Current & Future Analysis for Customer Relationship Management (CRM) Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 39: World Historic Review for Customer Relationship Management (CRM) Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2014 through 2022 and % CAGR
  • Table 40: World 16-Year Perspective for Customer Relationship Management (CRM) Software by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Customer Relationship Management (CRM) Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Market Overview
  • Mobile CRM Continues to Make Healthy Gains
  • US Real Estate Enterprises Prefer CRM
  • CRM Software Comes Handy to Treatment Centers
CANADAJAPAN
CHINA
  • Market Overview
EUROPE
  • Customer Relationship Management (CRM) Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCEGERMANYITALYUNITED KINGDOMSPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Customer Relationship Management (CRM) Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • Market Overview
AUSTRALIA
INDIA
  • Market Overview
  • Indian CRM Software Market Breakdown by Leading Solutions for 2021
SOUTH KOREAREST OF ASIA-PACIFICLATIN AMERICAARGENTINABRAZILMEXICOREST OF LATIN AMERICAMIDDLE EASTIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTAFRICAIV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Accenture PLC
  • ACI Worldwide, Inc.
  • 3i Infotech Ltd.
  • Acquia, Inc.
  • 1CRM Systems Corp.
  • Acidaes Solutions Pvt. Ltd. - CRMnext
  • ActiveCampaign, Inc.
  • 24SevenOffice AS
  • Acoustic, L.P.
  • Act!
  • 360 Business Tool
  • A3logics
  • 4Degrees
  • ABM Cloud
  • 8x8