- Published: May 2012
- Region: Global
360 Degree Perspective of the Central and Eastern European Electric Vehicle Industry
- Published: May 2012
- Region: Europe
- 129 Pages
- Frost & Sullivan
This Frost & Sullivan research service titled 360 Degree Perspective Of The Central And Eastern European Electric Vehicle Industry provides an overview of the electric vehicle (EV) industry in Central and Eastern Europe (CEE), unit shipment forecasts for EVs and charging stations as well as an overall industry environment analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following: EVs and charging infrastructure for EVs.
This analysis is available through our Automotive & TransportationGrowth Partnership Services programme. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services programme ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Electric Vehicles Emerge as Strong Candidates to Meet Demand for Convenient, Eco-efficient and Sustainable Mobility Solutions
Electric vehicle (EV) sales in Central and Eastern Europe (CEE), a region with population of over 100 million people and solid macroeconomic environment, are anticipated to cross the 60,000 mark by 2017 and witness even stronger growth post 2017, generating revenue opportunities for existing and new market participants in the e-mobility area. The EV market in CEE is set to expand due to the increasing demand for convenient, eco-efficient and sustainable mobility solutions predominantly in dynamically developing urban areas as well as due to anticipated optimisation of the supply chain and therefore substantial EV cost reductions.
“Rising personal incomes, the process of urban sprawl and changing mobility preferences in CEE are pushing the demand towards new sustainable solutions in personal mobility,” notes the analyst of this research. “This will catalyse the development of the EV market until 2017. the EV market until 2017. Pragmatic enthusiasm is set to be the dominant approach as customers and market participants seek convenient urban mobility solutions which can support cost- effective total cost of ownership over the lifecycle of vehicles, both for private as well as business customers. However, there is still a 35-40% price reduction potential which can be achieved in 2-3 years when it comes to battery technology, which means cost factors will diminish in impact on the industry's development. Frost & Sullivan estimates the EV market to grow at a phenomenal 151% over 2011-2017. The highest growth is expected after 2014-2015 assuming full-scale government incentives - including CO2-based taxation of new vehicles and the ability to use bus lanes which is expected to appeal specifically to corporate fleets - are in place in most countries across CEE.
Key Challenge will be to Optimise Costs of the Charging Stations and Avoid Shifting High Cost onto Customers
The lack of government support (especially soft incentives, such as the ability to use bus lanes and free parking) in the short-term is expected to restrain industry growth potential. Financial subsidies are not expected to have a strong direct impact on the industry, yet appear to be necessary in order to catalyse its development at the initial stage. “When it comes to long-term development of charging infrastructure for EVs, CEE will have to face similar challenges to Western European countries - safety of charging process, network management and financial transactions services, among others,” cautions the analyst. “However, setting up a charging infrastructure in CEE in residential areas (most charging is likely to be done in residential areas) will require specific solutions, and only around 7 per cent of CEE's population lives in houses, where garage charging could be an option.”
This challenge will increase its impact in the medium- to long-term as EVs are expected to start penetrating the middle class segment. To overcome this challenge, charging station suppliers and operators will have to provide advanced solutions with such functions as advanced load metering and control if multiple users are connected to the charging station. “The key challenge will be optimising costs of the charging stations manufacturing, installation and operation in order to avoid transferring high costs onto the customer, which would negatively impact the demand,” concludes the analyst.
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- EV charging stations
- Czech Republic
- Slovenia SHOW LESS READ MORE >
1. Executive Summary
2. Definition and Segmentation
3. Mega Trends and Industry Convergence Implications
4. Snapshot of a Global EV Industry
5. Impact of Suburbanisation and Macroeconomic Factors on EV Industry
6. CEE Light Vehicle Market Overview
7. CEE EV Industry Analysis
8. External Challenges: Drivers and Restraints—EV Industry
9. CEE EV and Charging Infrastracture Market Forecasts
10. CEE Breakdown by Country
11. Case Studies
12. Conclusions and Future Outlook
14. The Frost & Sullivan Story