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Yellow Pages - Global Strategic Business Report Product Image

Yellow Pages - Global Strategic Business Report

  • ID: 2255380
  • June 2013
  • Region: Global
  • 286 Pages
  • Global Industry Analysts, Inc

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018.

This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Product Segments:

- Print Yellow Pages
- Internet Yellow Pages
- Mobile Yellow Pages.

The report profiles 134 companies including many key and niche players such as:

- Dex Media, Inc.
- Eniro AB
- Solocal Group
- Seat PG SpA Italy
- Sensis Pty Ltd.
- Trudon (Pty) Ltd.
- TRUVO
- Valley Yellow Pages
- Hibu plc
- hibu Inc.
- Yellow Pages Group
- YP
- ZipLocal.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

For information on site licence pricing please click on Enquire before buying.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Print Yellow Pages
Internet Yellow Pages (IYP)
Internet Yellow Pages (IYP)

II. Executive Summary

1. INDUSTRY OVERVIEW
Prelude
Print YP Still Significant, But Losing Momentum
Digital Expansion to Pep up Revenues
Yellow Pages Market Shifts towards Digital Platform
Impact of Recession in Retrospect

2. MARKET DYNAMICS
Yellow Pages Find Favor for Local Searching
Table 1: Local Search Market (2012): Percentage Share Breakdown of Searches by Format (includes corresponding Graph/Chart)
Local Search Marketing: Implications for Yellow Pages
Table 2: Leading Worldwide Sources of Local Business Information (2012): Percentage Share Breakdown by Source (includes corresponding Graph/Chart)
Table 3: Global Advertising Market (2011): Percentage Share Breakdown by Format - TV, Direct Mail, Newspapers, Internet, Yellow Pages, Magazines, Radio and Others (includes corresponding Graph/Chart)
Local SEOs: An Emerging Trend
Advertising in Both Print and Internet Advantageous for Businesses
Top 10 Categories in the Printed Yellow Pages (2010): Ranked on the Basis of Usage
Top 10 Categories in Internet Yellow Pages (2010): Ranked on the Basis of Usage
Location-based Advertising: A Preferred Advertising Solution
Online Video: A Major Offering from Online Yellow Pages
Amidst Tough Conditions YPs Turn to Innovation
Yellow Pages Companies: Struggling to Survive
YP Publishers Diversify to Stay Ahead
Group Buying Offerings and Yellow Pages Market
Why Yellow Pages Usage Will Continue in the Near Future?

3. SEGMENT REVIEW
Print Yellow Pages Market under Pressure
Search Engines Spelling Doom for Printed Directories?
Dealing with Google's Dominant Presence
Google Suppresses Referrals to YP Directories
Companies Strategize to Curb Falling Fortunes of Printed Directories
Publishers Look to Sustain Growth through Abridged Yellow Pages
Directories in Metros: No Longer Viable?
Directories with Specific Functions: Opportunities to Tap
Printed Directories: Preferred Option for Specific Businesses
Small or Large: Deciding on the Ad Size in Printed Directories
Printed Directories Focus on Leads-Based Selling
Brand Recognition Drives Customer Preference for IYPs
Sustainability: A Key Concern for Print Yellow Pages Market
Ban on Distribution of Print YP
Small Businesses and Printed Yellow Pages
High Relevance of Yellow Pages Ad Campaigns for Small Businesses
Ad Spending in SMBs: Printed Directories Hold Ground
Table 4: Advertising in Small and Medium Businesses (2010): Percentage Share Breakdown of Usage Rate for Facebook, Printed Yellow Pages, Twitter, and Others (includes corresponding Graph/Chart)
Table 5: Advertising Spend by Local SMEs (2010): Percentage Share Breakdown by Channel - Yellow Pages, Newspaper, Website, Direct Mail, Magazines, Radio, and Others (includes corresponding Graph/Chart)
Online Yellow Pages Revolutionizes Telephone Number Listings
Internet Marketing Gaining Over Yellow Pages
Can Internet Enables YP Companies to Fight Declines in Printed Directories Category?
Brand Image Propels Internet Yellow Pages Searches
Growing Mobile Phone Usage Drives Mobile Yellow Pages Market
Rising Smartphones Usage: A Major Growth Driver
Table 6: Popular Uses of Smartphones (includes corresponding Graph/Chart)
Most Researched Local Business Categories on Mobile Devices (2011)
Table 7: Worldwide Smartphone Penetration Rate by Geographic Region (2012) (includes corresponding Graph/Chart)
Table 8: Global Mobile Devices Market (2013E): Percentage Share Breakdown of Unit Shipments by Device Type (includes corresponding Graph/Chart)
Worldwide Mobile Subscriber Base - Key Statistics
Table 9: Penetration Rate of Mobile, Active Mobile Broadband and Fixed Broadband Subscriptions (2012E): Breakdown by Geographic Region (includes corresponding Graph/Chart)
Table 10: Global Mobile Internet Market (2012): Percentage Share Breakdown of Revenues for MMS/SMS, Entertainment, Advertisement/ Search, Enterprise Services and Other Data Access (includes corresponding Graph/Chart)
Essentials to Succeed in Mobile Yellow Pages Market
Mobile Local Services: The Future
Mobile Yellow Pages Races Past Personal Computers
Tablets Foray into Yellow Pages Market
Mobile Search Apps on a Roll
Apps Used to Find Local Business
Mobile Local Search & Online Daily Deals: Opportunities for Small Businesses
Cross Device Targeting: A Key Analytics Solution

4. YELLOW PAGES - AN OVERVIEW
Yellow Pages: The Concept
Historical Journey of Yellow Pages
From Where Do Publisher's Source the Listings?
ROI Generation in Yellow Pages Industry
Print Yellow Pages
Advantages of Print Yellow Pages Ads
Disadvantages of Print Yellow Pages Ads
Internet Yellow Pages (IYP)
Types of Internet Yellow Pages Advertisements
Sponsored Listings
Banner Advertisements
Email Links
Advantages of Internet Yellow Pages
Mobile Yellow Pages
A Typical Mobile Yellow Pages Model
Benefits of Online and Print Yellow Pages over Other Sources
Permission-based Marketing
Targeted Solutions
Ideal for Movers
Cost Effective Surrogates: A Threat
Billboards
Radio
Cooperative Direct Mail
Online Directories
Frequency Programs
Search Engine Optimization

5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS
NTT DoCoMo Unveils Twitter Local Yellow Pages
hibu Unveils New Online Store for SMBs to Establish Digital Presence
Yellow Pages Group Introduces French-language Version of Mobile App ShopWise™
Egypt Yellow Pages Launches Yellow Media
Yellow Media Upgrades Dalili
JT Global Unveils Online Yellow Pages
Infomedia 18 Introduces Infomedia Yellow Pages 2012
Coimbatore Edition
Yellow Medya Releases Brand SoLoMo Engagement Platform
Yellow Pages to Introduce New Hybrid Book
Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website
Sulekha.com Unveils Online Yellow Pages in Ahmedabad
AT & T to Roll Out Daily Deal Site
Callezee Introduces Yellow Pages in Bangalore
Turkey Yellow Pages Introduces Free Adaffix Mobile Application in Turkey
PagesJaunes Introduces 123deal
ImmersiFind Unveils New Local Search and Internet Directory Service
Yellow Pages Group Unveils the Yellow Pages 360° Solution
Etisalat to Unveil Etisalat Mobile Yellow Page Application
Umniah Unveils Yellow Pages Service for Mobile Phones
YPG Launches Digital Search Products for Mobile Phones
Yellowbook Rolls Out Yellow Pages Application for Android™ Tablets
AT&T Unveils Updated YP(SM) Yellow Pages App
Yellow Magic Introduces YelloReader Formatting Technology
Dialindia Unveils Local Classifieds Service
Sensis Shrinks Size of Adelaide Yellow Pages Print Version
Sensis Rolls Out SiteSmart™ for Australian SMEs
Yellow Pages Introduces New App for iPad Platform
Avantar Launches Yellow Pages App for iPad
Grey Lines Unveils ‘City Xplorer' Mobile Yellow Pages Software
Egypt Yellow Pages Rolls Out New Search Application, Native to iPhone
Yellow Pages Group Releases YellowPages.ca™ Mobile App for Windows Phone 7 Devices
Yellow Pages Group Releases YellowPages.ca™ Mobile App for Apple iPad
Egypt Yellow Pages Announces Launch of Blackberry Native Application
Turkey Yellow Pages Unveils Reklam Olcer Iste
Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg
YPG Unveils Mobile Search Application for iPhone and BlackBerry
Egypt Yellow Pages and Ticket Marche Launch Event Booking on Yellow.com.eg
Turkey Yellow Pages Introduces Mobile Yellow Pages Portal in Beta Version

6. RECENT INDUSTRY ACTIVITY
Dex One Merges with SuperMedia to Form Dex Media
Mobivity Purchases Assets of Front Door Insights
PagesJaunes Acquires Chronoresto
Owl Creek Pulls out All Stakes in Seat PG
News Limited to Divest TrueLocal to Sensis
Google Selects Yellow Pages Group
Getit Infoservices Acquires AskMe and Infomedia Yellow Pages
Marchex Enters into Partnership Agreement with Ziplocal
Eniro Receives Approval for Merger of Directory Assistance Service 1888
Trudon Enters into Partnership with Paarl Media
Yahoo! and PagesJaunes Enter into Partnership
Eniro Acquires Assets from EDSA
Frontier Communications and The Berry Company Extend Partnership
AT&T Divests Stake in Yellow Pages
Yellow Media Becomes Google's First Premier SMB Partner in Egypt
Yellow Medya Enters into Agreement with TomTom
Berry Co Enters into Partnership with LocalVox
Yellow Pages Group and Yahoo! Canada Extend Alliance
Global Yellow Pages Signs Reseller Agreement with Microsoft
Eniro to Phase Out Print Directory Business
PagesJaunes Acquires A Vendre A Louer
PagesJaunes Groupe Acquires Minority Stake in Leadformance
Yell Announces Acquisition of Znode
Truvo Divests Ireland Operations to Contact Holdings
Yellow Medya Enters into Partnership with TripAdvisor
Egypt Yellow Pages and Google Enter into Partnership
Yellow Pages and Foursquare Labs Enter into Agreement
Webs Partners with Ziplocal and ImmersiFind
Sensis Partners with Yelp for New Mobile Search Website
Poynt Inks Agreement with YPG
Egypt Yellow Pages Signs Partnership Agreement with Sarmady
Global Yellow Pages Enters into Joint Venture with Coresoft and OneEmpower
Yellow Pages Association Undergoes Re-branding to Local Search Association
Egypt Yellow Pages Partners with Akhbarak
DexOne Enters Into Marketing Partnership with Google
Egypt Yellow Pages Forges Cooperative Agreement with Al-Masry Al-Youm
YPG Launches YellowAPI Developer Program
TELUS and YPG Team up to Provide Easy Mobile Search
Local.com Renews and Expands Distribution Agreement with Idearc Media
Yellow Pages and TELUS Enter into a Partnership Agreement
Yellowbook Enters into a Partnership Deal with Adaffix
Yellow Pages Acquires Cimarron Global
Yellow Pages Group Takes Over Enquiro
Idearc Undergoes Re-branding to SuperMedia
Turkey Yellow Pages Enters into Partnership with vSplash
LB2 Group Takes Over Ketchum Directory Advertising
Yellow Pages Group Partners with Marchex
Turkey Yellow Pages and Egypt Yellow Pages Ink Agreements with Hotel Reservation Service
R.H. Donnelley Corporation Emerges From Bankruptcy as Dex One Corporation

7. FOCUS ON SELECT PLAYERS
Dex Media, Inc (USA)
Eniro AB (Sweden)
Solocal Group (France)
Seat PG SpA Italy (Italy)
Sensis Pty Ltd (Australia)
Trudon (Pty) Ltd. (South Africa)
TRUVO (Belgium)
Valley Yellow Pages® (USA)
Hibu plc (UK)
hibu Inc (USA)
Yellow Pages Group (Canada)
YP (USA)
ZipLocal (USA)

8. GLOBAL MARKET PERSPECTIVE
Table 11: World Recent Past, Current and Future Analysis for Yellow Pages by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 12: World 10-Year Perspective for Yellow Pages by Geographic Region -Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
Table 13: World Recent Past, Current and Future Analysis for Print Yellow Pages by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 14: World 10-Year Perspective for Print Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
Table 15: World Recent Past, Current and Future Analysis for Internet Yellow Pages by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 16: World 10-Year Perspective for Internet Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
Table 17: World Recent Past, Current and Future Analysis for Mobile Yellow Pages by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 18: World 10-Year Perspective for Mobile Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES
A.Market Analysis
Advertising Spend Patterns in the US
Table 19: Advertising Market in the US (2012): Percentage Share Breakdown of Ad Spending by Media Segment (includes corresponding Graph/Chart)
Table 20: Advertising Spending in the US (2011): Percentage Share Breakdown by Media Type (includes corresponding Graph/Chart)
Table 21: Online Advertising Market in the US (2012): Percentage Share Breakdown of Revenues by Ad Type (includes corresponding Graph/Chart)
Yellow Pages Market: An Overview
Print Yellow Pages: On the Decline
Table 22: Print Yellow Pages Market in the US (2005-2010): Year Wise Usage in Terms of References (Million) (includes corresponding Graph/Chart)
Rural Markets Ensure Steady Revenues for Printed Directories
Ban on Yellow Pages Distribution: A Cause of Concern
Opt-out Ordinance on Printed Directories Terminated
Bankruptcies Trigger Organizational Restructurings
Yellow Pages Market Adapts to Digital Medium
Table 23: Yellow Pages Market in the US (2012): Percentage Share Breakdown of Number of References for Print Yellow Pages and Internet Yellow Pages (includes corresponding Graph/Chart)
Internet Yellow Pages Market: On the Rise
Table 24: Leading Sources of Traffic to Internet Yellow Pages in the US (2010): Percentage Breakdown of User Share by Type (includes corresponding Graph/Chart)
Local Advertising Market: An Insight
Table 25: Local Media Market in the US (2012): Percentage Share Breakdown of Revenues by Media for Direct Mail, Newspapers, Television, Radio, Yellow Pages, and Others (includes corresponding Graph/Chart)
Yellow Pages Find Favor for Local Searching
Table 26: Local Business Searches in the US (2012): Percentage Share Breakdown of Number of Searches by Segment
Portal Sites, Print Yellow Pages, Internet Yellow Pages Sites, Local Search Sites, and Others (includes corresponding Graph/Chart)
Table 27: Yellow Pages as % of Local Advertising Expenditure in the US (2008-2012) (includes corresponding Graph/Chart)
Table 28: Leading Local Business Information Sources in the US (2012): Ranked by Percentage Reach (includes corresponding Graph/Chart)
Table 29: Primary Goals of Local Business Online Search by Channel in the US: Percentage Breakdown by Frequency of Usage (includes corresponding Graph/Chart)
Is the Digital Shift in Local Searches Slowing Down?
Demand on Recovery Mode in Metros
Mobile Apps Find Favor among Affluent Users
Seasonality Affects Search Patterns
Competitive Landscape
Table 30: Leading Players in the US Yellow Pages Market (2012): Percentage Share Breakdown of Revenues for Dex Media Inc, YP, Yellowbook/hibu Inc, LocalEdge, Valley Yellow Pages®, and Others (includes corresponding Graph/Chart)
Product/Service Innovations/Launches
Strategic Corporate Developments
Key Players
B.Market Analytics
Table 31: US Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 32: US 10-Year Perspective for Yellow Pages by Segment
Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

2. CANADA
A.Market Analysis
Outlook
Key Statistical Data
Table 33: Advertising Market in Canada (2012): Percentage Breakdown of Revenue Share by Media (includes corresponding Graph/Chart)
Product/Service Innovations/Launches
Strategic Corporate Developments
Yellow Pages Group - A Key Player
B.Market Analytics
Table 34: Canadian Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 35: Canadian 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

3. JAPAN
A.Market Analysis
Outlook
Product Launch
B.Market Analytics
Table 36: Japanese Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 37: Japanese 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

4. EUROPE
A.Market Analysis
Outlook
Key Statistics
Table 38: European Directories Market (2012): Percentage of Online Directories by Country (includes corresponding Graph/Chart)
B.Market Analytics
Table 39: European Recent Past, Current and Future Analysis for Yellow Pages by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 40: European 10-Year Perspective for Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
Table 41: European Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 42: European 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
4a. FRANCE
A.Market Analysis
Outlook
Strategic Corporate Developments
Solocal Group - A Key Player
B.Market Analytics
Table 43: French Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 44: French 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
4b. GERMANY
Market Analysis
Table 45: German Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 46: German 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
4c. ITALY
A.Market Analysis
Outlook
Strategic Corporate Developments
Seat PG SpA Italy - A Key Player
B.Market Analytics
Table 47: Italian Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 48: Italian 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
4d. THE UNITED KINGDOM
A.Market Analysis
Outlook
Strategic Corporate Development
Hibu plc - A Key Player
B.Market Analytics
Table 49: UK Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 50: UK 10-Year Perspective for Yellow Pages by Segment
Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
4e. SPAIN
Market Analysis
Table 51: Spanish Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 52: Spanish 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
4f. RUSSIA
Market Analysis
Table 53: Russian Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 54: Russian 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
4g. REST OF EUROPE
A.Market Analysis
Outlook
Product/Service Innovations/Launches
Strategic Corporate Developments
Key Players
B.Market Analytics
Table 55: Rest of Europe Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 56: Rest of Europe 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC
A.Market Analysis
Outlook
Robust Mobile Ad Market to Boost Prospects for Mobile Yellow Pages
B.Market Analytics
Table 57: Asia-Pacific Recent Past, Current and Future Analysis for Yellow Pages by Geographic Region - Australia, China, India, New Zealand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 58: Asia-Pacific 10-Year Perspective for Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for Australia, China, India, New Zealand, and Rest of Asia-Pacific Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
Table 59: Asia-Pacific Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 60: Asia-Pacific 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
5a. AUSTRALIA
A.Market Analysis
Sliding Fortunes of Printed Yellow Pages Market
Product/Service Innovations/Launches
Strategic Corporate Developments
Sensis Pty Ltd - A Key Player
B.Market Analytics
Table 61: Australian Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 62: Australian 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
5b. CHINA
Market Analysis
Table 63: Chinese Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 64: Chinese 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
5c. INDIA
A.Market Analysis
Overview
SMEs Present Huge Opportunities for Yellow Pages
Status of Location-based Services
Product/Service Innovations/Launches
Strategic Corporate Developments
Dialindia.Com (India) - A Key Player
B.Market Analytics
Table 65: Indian Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 66: Indian 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
5d. NEW ZEALAND
Market Analysis
Table 67: New Zealand Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 68: New Zealand 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
5e. REST OF ASIA-PACIFIC
A.Market Analysis
Outlook
Strategic Corporate Developments
B.Market Analytics
Table 69: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 70: Rest of Asia-Pacific 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

6. LATIN AMERICA
Market Analysis
Table 71: Latin America Recent Past, Current and Future Analysis for Yellow Pages by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 72: Latin America 10-Year Perspective for Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for Brazil and Rest of Latin America Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
Table 73: Latin America Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 74: Latin America 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
6a. BRAZIL
A.Market Analysis
Overview
Table 75: Online Advertising Market in Brazil (2012E): Percentage Share Breakdown of Spending by Segment - Paid Search, Yellow Pages, and Other Online (includes corresponding Graph/Chart)
B.Market Analytics
Table 76: Brazilian Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 77: Brazilian 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)
6b. REST OF LATIN AMERICA
Market Analysis
Table 78: Rest of Latin America Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 79: Rest of Latin America 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

7. REST OF WORLD
A.Market Analysis
Outlook
Product/Service Innovations/Launches
Strategic Corporate Developments
Key Players
B.Market Analytics
Table 80: Rest of World Recent Past, Current and Future Analysis for Yellow Pages by Segment - Print, Internet and Mobile Yellow Pages Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the Years 2009 through 2018 (includes corresponding Graph/Chart)
Table 81: Rest of World 10-Year Perspective for Yellow Pages by Segment - Percentage Breakdown of Revenues for Print, Internet and Mobile Yellow Pages Markets for 2009, 2013 & 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 134 (including Divisions/Subsidiaries - 139)
The United States (57)
Canada (3)
Japan (2)
Europe (22)
- France (1)
- Germany (3)
- The United Kingdom (2)
- Italy (1)
- Rest of Europe (15)
Asia-Pacific (Excluding Japan) (29)
Latin America (8)
Africa (5)
Middle East (13)

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